SearchCap: Bing Keyword Planner, Yandex Link Penalty & Google Index Count
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- 4 Reasons Organic Search Is Better
Sep 9, 2015 by Kristine SchachingerGetting traffic from paid advertising and social sites is wonderful — but not if it results in the neglect of your organic efforts, argues columnist Kristine Schachinger.
- Google Adjusted How They Show Index Count Estimates
Sep 9, 2015 by Barry SchwartzBad timing: Google’s Index Status report had a bug that showed a drop in index counts around the same time Google updated their index estimation formula.
- Yandex, Russia’s Largest Search Engine, Penalizes Hundreds Of Sites Buying Links
Sep 9, 2015 by Barry SchwartzWhile Google has been quiet on the link penalty side, Yandex — the largest Russian search engine — has issued widespread link penalties on several hundred sites.
- Bing Ads Launches Keyword Planner Tool In All US Accounts
Sep 9, 2015 by Ginny MarvinThey updated keyword research tool also offers bid and budget estimating.
- September 10 Webcast: Data-Driven ROI Reality and Avoiding the Creep Factor
Sep 9, 2015 by Search Engine LandFinding the right balance between personalization and privacy.
- Rates For Marketing Land’s SocialPro Conference Increase Saturday. Register Today!
Sep 9, 2015 by Search Engine LandSocial media is not just funny memes or signing off with a trending hashtag. The evolution of social media has opened up a Pandora’s box for marketing practitioners including: optimizing content for maximum social distribution; managing platform fragmentation beyond Facebook, Twitter, and LinkedIn; obtaining tangible data to justify investment in social media; implementing real-time marketing […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Content Blocking In iOS 9 Unlikely To Bring About Mobile “Admageddon”
- Top 10 YouTube Video Ads In August: DC Shoes & ROC by Monster Debut At #1 & #2
- 7 Ways To Fail At Twitter
- Disaggregation And The Rise In Collaborative Marketing
- Apple Event: iPhone 6s, iPad Pro, Apple TV And Ad Blocking Expected Today
- For Ashley Madison Users, What’s Next? Reputation Apocalypse, Phase 2
- Instagram Has Arrived As A Haven For Ad Dollars, Thanks To Global Ad Roll-out & New Ad Options
- Facebook To Small Businesses: Use Pages As Your Primary Mobile Solution
Search News From Around The Web:
Local & Maps
- Google PegMa’am celebrates the Queen’s record reign, The Verge
- Imagery updates: what’s that image, Google Earth Blog
Link Building
- Does Google Treat URL Mentions Like Links?, Stone Temple
- I Got Links, but Traffic Isn’t Growing – Why?, Renegade Search
Searching
- Google Adds New Movie Carousel Sorting Options, thesempost.com
- Search Challenge (9/9/15): Can you find more like this?, SearchReSearch
SEO
- A framework for categorising and organising key phrases, 90 Digital
- Google Says Do Not Use Noindex In Robots.txt, Search Engine Roundtable
- Google Search Analytics Report Goes Up To 999 Keywords, Search Engine Roundtable
- What’s in Your SEO Arsenal? 6 Skills All SEOs Need to Have, quicksprout.com
- Yoast SEO for Drupal announcement, Yoast
SEM / Paid Search
- 5 Killer PPC Landing Page Ideas For Competitor Keywords, thesempost.com
Search Marketing
- A Clear Path for Marketers to Surviving Content Shock, Moz
- Introducing Horizon: An advanced search insights platform by Branded3, Branded3
- Should I Use SEM to Promote My Content?, Portent
- Watch for New Owner WNC-582900 Google Search Console Alerts after Site Hacking, thesempost.com
About The Author
Why Google Cache lies to you and what to do about it (if anything)
YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30
Bing says it is improving web crawler efficiencyWe're listening.
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