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SearchCap: The Day In Search, March 21, 2014

Barry Schwartz on March 21, 2014 at 4:01 pm

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

How To Tell Search Engines What “Entities” Are On Your Web Pages
Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience — for example, using schema.org markup to create enhanced displays in SERPs (as in Google’s rich snippets). Elements of semantic search are now present at almost all stages of the search process, and the Semantic Web has […]
AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns
With a handy new set of columns, Google is bringing the AdWords bid simulator into fuller view. From the keyword tab, advertisers can now add several columns to their reporting from the new Bid simulator section offered in the Customize Columns menu. A range of bid simulator estimates can then be viewed across multiple keywords, […]
Search In Pics: Sergey Brin With Ed Snowden, Google Water Balloon Launcher & More
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Sergey Brin With Edward Snowden At TED: Source: Twitter Google Post It Note Logo: Source: […]
Can Bounce Exchange Reduce Site Bounce Rate? A Tool Review
Like many of you, I’m always on the lookout for cool new ways to drive conversions and leads on my site. When it comes to finding genuinely useful software tools to help my business accomplish this, it can be tough — after all, new products launch almost daily, and it’s difficult (not to mention time-consuming) […]
Part Two: If Google Was A Guy (Video)
Earlier this year, we covered two videos portraying what it would be like if Google, the search engine, was an actual real living being. Now, part two of the video from College Humor is out, where it mocks searchers, Google Doodles, Google Glass and even Bing. Note, there is some adult language used in the […]
Google Alerts Adds Filters For Regions & Languages
Google has added two more filter and delivery options to Google Alerts. Google Alerts informs you of updates within Google results via email or RSS feed. The two new filters let you refine those alerts by language or region. You can tell Google you only want alerts for specific keyword phrases within a specific region […]
Bing Ads Launches “Bid Landscape”, A Keyword Level Bid Simulator Tool
Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing keyword bids. AdWords users will immediately be comfortable using the tool because it so closely resembles the Bid Simulator in that platform — down to the chart icon that appears […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Field of Search Dreams: If Marissa Mayer Builds It, Will Microsoft Let Yahoo Leave?, Re/code
Portent.com: Under manual penalty, Portent
The First Tweets From The SEO Industry, Zaddle Internet Marketing

Local & Maps

Locus Pocus, LocalVisibilitySystem.com

Link Building

Google Guest Blogging Smackdown: Lessons Learned, Beyond the Paid
How We’re Different to MBG, PostJoint’s Marketing Blog
SEO and Guest Blogging 2014; the facts so far, Verve Developments

SEO

Google Push An Algorithm Update Or Just A Lot Of Manual Actions?, Search Engine Roundtable
Google’s manual advance on Europe, Branded3
Have you been hit by negative SEO?, Vertical Leap
How to do SEO for Local Business, WITHOUT Content Marketing, Search Engine Watch
How to Gain SEO Seasonality Insights Using Google Webmaster Tools, Search Engine Watch
Next Generation of Google Panda will mean recoveries for some, Branded3
Should Webmasters/SEOs Fear Google’s Knowledge Graph, Search Engine Roundtable
Video: Building a Better SEO Site Audit, RKG Blog

SEM / Paid Search

Exploring the Potential Impact of Google AdWords Online Video Ads, Portent
New geo targeting options in AdWords API, Google Ads Developer Blog
SEO: Getting More from Google’s Keyword Planner, Practical E-Commerce
Three Advertiser Satisfaction Improvements in Your Bing Ads Campaign Page, Bing ad Blog

Search Marketing

Video: Google Penalties Galore, Disavow Threats, Bing App Linking & Easter Eggs, Search Engine Roundtable

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.