SearchCap: The Day In Search, March 21, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How To Tell Search Engines What “Entities” Are On Your Web Pages
  Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience — for example, using schema.org markup to create enhanced displays in SERPs (as in Google’s rich snippets). Elements of semantic search are now present at almost all stages of the search process, and the Semantic Web has […]
• AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns
  With a handy new set of columns, Google is bringing the AdWords bid simulator into fuller view. From the keyword tab, advertisers can now add several columns to their reporting from the new Bid simulator section offered in the Customize Columns menu. A range of bid simulator estimates can then be viewed across multiple keywords, […]
• Search In Pics: Sergey Brin With Ed Snowden, Google Water Balloon Launcher & More
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Sergey Brin With Edward Snowden At TED: Source: Twitter Google Post It Note Logo: Source: […]
• Can Bounce Exchange Reduce Site Bounce Rate? A Tool Review
  Like many of you, I’m always on the lookout for cool new ways to drive conversions and leads on my site. When it comes to finding genuinely useful software tools to help my business accomplish this, it can be tough — after all, new products launch almost daily, and it’s difficult (not to mention time-consuming) […]
• Part Two: If Google Was A Guy (Video)
  Earlier this year, we covered two videos portraying what it would be like if Google, the search engine, was an actual real living being. Now, part two of the video from College Humor is out, where it mocks searchers, Google Doodles, Google Glass and even Bing. Note, there is some adult language used in the […]
• Google Alerts Adds Filters For Regions & Languages
  Google has added two more filter and delivery options to Google Alerts. Google Alerts informs you of updates within Google results via email or RSS feed. The two new filters let you refine those alerts by language or region. You can tell Google you only want alerts for specific keyword phrases within a specific region […]
• Bing Ads Launches “Bid Landscape”, A Keyword Level Bid Simulator Tool
  Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing keyword bids. AdWords users will immediately be comfortable using the tool because it so closely resembles the Bid Simulator in that platform — down to the chart icon that appears […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Watching Video Through A Reddit Filter Just Got Better
• Tumblr Partnership With Viacom Opens Door To MTV, Nickelodeon & Comedy Central
• 5 Ways To Ease The Facebook Page Organic Reach Blues
• 3 Insightful Ways To Visualize Your Keyword Data
• Will In-Store Bluetooth Beacons Marginalize QR Codes?
• In-Image Advertising Primer From IAB Highlights 5 Powerful Case Studies
• Survey: Nearly Half Of Americans Interested In Wearable Tech
• 10 Ways To Squeeze More From Your Interactive Marketing Budget
• Google Tries To Clear The Air By Dispelling 10 Google Glass Myths
• Twitter Makes Video Watching Easier With One-Click Inline Viewing

Search News From Around The Web:

Industry

• Field of Search Dreams: If Marissa Mayer Builds It, Will Microsoft Let Yahoo Leave?, Re/code
• Portent.com: Under manual penalty, Portent
• The First Tweets From The SEO Industry, Zaddle Internet Marketing

Local & Maps

• Locus Pocus, LocalVisibilitySystem.com

Link Building

• Google Guest Blogging Smackdown: Lessons Learned, Beyond the Paid
• How We’re Different to MBG, PostJoint’s Marketing Blog
• SEO and Guest Blogging 2014; the facts so far, Verve Developments

SEO

• Google Push An Algorithm Update Or Just A Lot Of Manual Actions?, Search Engine Roundtable
• Google’s manual advance on Europe, Branded3
• Have you been hit by negative SEO?, Vertical Leap
• How to do SEO for Local Business, WITHOUT Content Marketing, Search Engine Watch
• How to Gain SEO Seasonality Insights Using Google Webmaster Tools, Search Engine Watch
• Next Generation of Google Panda will mean recoveries for some, Branded3
• Should Webmasters/SEOs Fear Google’s Knowledge Graph, Search Engine Roundtable
• Video: Building a Better SEO Site Audit, RKG Blog

SEM / Paid Search

• Exploring the Potential Impact of Google AdWords Online Video Ads, Portent
• New geo targeting options in AdWords API, Google Ads Developer Blog
• SEO: Getting More from Google’s Keyword Planner, Practical E-Commerce
• Three Advertiser Satisfaction Improvements in Your Bing Ads Campaign Page, Bing ad Blog

Search Marketing

• Video: Google Penalties Galore, Disavow Threats, Bing App Linking & Easter Eggs, Search Engine Roundtable

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.