Most SEO research doesn’t lie – but doesn’t tell the truth either
Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, evidence-based decisions.
Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, evidence-based decisions.
Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results.
As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.
Bloomreach bsMR users can integrate site search in B2B commerce environments to increase conversions.
The new features make it easier for online retailers to tailor site search to their visitors.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New study confirms Google doesn’t use Chrome browser data to discover new URLsMar 15, 2017 by Barry Schwartz GoogleBot did not visit a test page that Chrome accessed days before. Here’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site first, Google’s results are finally […]
Albert Einstein said, “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google iOS search app adds Touch ID for reentering your private searchesSep 27, 2016 by Barry Schwartz Google’s iOS search app can unlock your incognito mode private searches using Touch ID. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to roll out cross-device retargetingSep 26, 2016 by Ginny Marvin Cross-device remarketing for signed-in users will roll out over the next few months. Case study: JavaScript blocking Google’s view of […]
Google now gets in the business of answering queries on famous quotes with a new quotes answer box that doesn't link to the source of the content.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Adds A Mortgage Calculator Now both Yahoo and Google have search based mortgage calculators. The last one to hold out is Bing. Bing Ads Unified Device Targeting Is Here: […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Tests New “Favorites” Feature That Lets Users Bookmark Images Still in beta, the new feature is available only for users signed in to their accounts on a desktop. AdWords Search […]
Reuters is reporting that Microsoft is getting ready to make Cortana, its digital assistant, available on Android and iOS as an app. This possibility was first raised in a Microsoft SMX Advanced keynote conversation last year. The Reuters article also discusses a Cortana-linked, artificial intelligence project called “Einstein.” At the time of SMX Advanced Microsoft […]
There are seven voice commands built into this first “Explorers” edition of Google Glass. Two of those six are search-related: “google…” and “get directions to….” The others are “take a photo,” “record a video,” “send a message to,” “make a call to” and “start a Hangout with.” There’s also the predictive search aspect of Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Work With Four Common SEO Leadership Styles I’ve had the pleasure of working on SEO in a variety of companies both in house and, frequently, through casual advice to […]
Wow, it seems like only yesterday we were all obsessed with the first (of what became many) Panda updates (which was initially called the Farmer Update) from Google and the New York Times story on JC Penney’s Holiday 2010 foray into buying paid links. Oh, yeah, good times. But 2012 is now staring us in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Old AdSense Interface To Be Retired in November Google has worked the most-requested features from its older interface into its new one, including creating scheduled reports and viewing channels on the […]
I’ve attended a lot of conferences in my day. I find them to be a great source for inspiration for new ways of thinking and new ways to tap into the industry community to grow my own knowledge. I had no idea, however, when I walked into the South-by-Southwest session, “It’s Nature’s Way: Innovative Tech Design […]
Headline grab your attention? True story: Steven Levy, one of our keynote speakers at SMX West actually found Einstein’s brain 22 years after the great scientist’s death. But that’s not the main reason he’s keynoting—Steven has spent the past two years as an “embedded” journalist at the Googleplex, attending strategy and development meetings, interviewing key […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Schmidt: Forcing Carriers To Provide “Clean” Android Would Violate Principle Of Open Source One of the disturbing things about the Skyhook Wireless lawsuit against Google is the allegation that Google made […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: When In House Should Opt For Outsourcing There are not too many times when I advocate that an in-house SEO program should turn to outsourcing. Far too many times I have […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Just Because You Can Doesn’t Mean You Should: Why DIY SEM Isn’t The Answer Everywhere you look today you can find books, television programs, and websites specializing in do-it-yourself. While this […]
Google’s “timeline view,” which was previously only available as an opt-in experiment in Google Labs, is now being seen on some queries in the main Google.com search results. Todd Mintz tipped us to the query [“book of revelation”], which shows the timeline results pictured above at the bottom of the first page. The timeline can […]