SearchCap: Google Mobile URLs, Bing Ads Variants & Bing iPhone App

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing iPhone App Gets A Refresh With New Privacy Controls, Image Search Results & More Emojis

  Updates make it possible to launch apps from the search results page, enable a “Privacy Search” mode, view video snippets inline and more.

• Bing Ads To Force Close Variants On Advertisers & Will Modify The Way That Negatives Operate

  Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns. Additionally, big changes are afoot with negative terms, advertisers will need to take heed to the new matching rules. […]

• Search In Pics: Real Facebook Wall, Penguin Android & Apple Street View Car

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

• Google Cites Incorrect Traffic Data In Response Post To EU Antitrust Charges

  Company argued Guardian and Yelp got more direct traffic than they actually do.

• SEMPO Cities Takes The Search Marketing Organization’s Efforts To A Local Level

  The new initiative will provide member support at a local level through unified marketing efforts, education, toolkits and fundraising help.

• Google Tests: New Mobile Search Design & People Also Ask Box

  Here are two new Google user interface tests, one is a redesign of the mobile results and the second is a query refinement box.

• Your Ideal Shopping Campaign: The Critical Segmentation Decision

  Columnist Carrie Albright lays out the considerations for shopping campaign structure, including the pros and cons of brand, category, and product segmentation.

• In 2 Years, Google Search Tools & Filters Have Shrunk From 9 To 2

  Will Google drop the search tools filters in the near future? We are down to 2 filters from 9 filters two years ago.

• Google Replaces A Site’s URL In Search Results & Uses Its Site Name & Breadcrumb Path

  After years of testing, Google has replaced the URL with the site name and breadcrumb trail in the mobile search snippets.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Identify and Eliminate Your R.O.T. Content – April 23 Webcast
• Facebook Says It’s Winning The Battle Against Fake Likes
• Emojis are Everywhere! Even In Foot Locker’s New #Shoemoji Mobile App!
• How Will Google’s “Mobile-Friendly” Algorithm Affect Affiliate Marketing?
• How To Grow Your Personal Brand On Twitter In Only 10 Minutes A Day
• Spotify’s New “Playlist Targeting” Lets Brands Segment Ad Audiences Based On Activities Or Moods
• The Unfortunate Reality Of Most Content Marketing Programs
• Infinite Scroll: Is It Right For Your Site?
• Gmail, Outlook Apps Build A Better Email Marketing Ecosystem
• VA Court: Yelp Doesn’t Have To Reveal Identities Of Anonymous Reviewers
• Cray Party Moms Get Turnt In Hefty Video That Is So Totally On Fleek

Search News From Around The Web:

Industry

• Israel: Google Wants To Interview You For Improvements To Webmaster Tools, Search Engine Roundtable

Local & Maps

• Want Your Google Local Pack Listing to Stand Out? Use a Very Long Address, The SEM Post

Searching

• Google Search Country Filter Search Tool Buggy, Search Engine Roundtable

SEO

• Top 3 Predictions for SEO in the Remainder of 2015, SEMrush Blog

SEM / Paid Search

• Ads Take a Step Towards “HTTPS Everywhere”, Inside AdWords
• Bing’s Latest Offering: Universal Event Tracking, periscopix.co.uk
• HTTPS Everywhere: Ensuring a Secure Content and…, Yahoo
• Tips for Getting the Most out of Call-Only Ads in Google AdWords, BruceClay.com
• Upgraded Adwords Reporting Rolling Out to Accounts, The SEM Post

Search Marketing

• Dealing With Executive Management Change, PPC Hero
• How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences – Whiteboard Friday, Moz
• Video: Video: Does Google Lie To Us? Yonder Drops Links, Bing Goes Mobile & More, Search Engine Roundtable

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.