SearchCap: The Day In Search, August 14, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Brings More “Now” To Search With New Quick Answers
  Google is bringing more of the capabilities of Google Now to the search box and providing a range of personalized “quick answers” regardless of platform. These new search capabilities focus on “travel and logistics” use cases: reservations, flights, package tracking and calendar entries, among a few others. The content and capabilities will likely expand over […]
• Building The B2B Organic CRO Machine
  Over the last few years, I’ve watched the search marketing industry grow from being traffic-growth focused to being conversion- and usability-oriented. In the coming years, I expect to see an even stronger focus on usability and conversion. One thing that makes the B2B sector different from B2C is the fact that users rarely convert on […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Warning To Video Advertisers: Banned AdWare Creator Sambreel Now Injecting Ads On YouTube
• With Its Site Down, New York Times Publishes On Twitter & Facebook, Ignores Google+
• Microsoft, Google Finally Release Official YouTube App For Windows Phones
• 3 Essential Secrets To Becoming A Programmatic-Savvy CMO
• Are You Smarter Than A Supercomputer? It Depends.
• Facebook Now Making $0.80 Per Mobile User
• Google Debuts DoubleClick Studio Layouts For Code-Free Rich Media and HTML Ad Creation

Search News From Around The Web:

Industry

• 3 Characteristics Apple Shares With Google, fool.com
• Google CEO Larry Page ‘did evil,’ Oracle’s Larry Ellison says, MarketWatch
• Thai villagers mistake Google worker for govt snoop, Fox News
• The Untold Story of Google’s Quest to Bring the Internet Everywhere—By Balloon, Wired

Local & Maps

• Enjoy Super Fast Updates in the New Canadian Google Local Dashboard, Jackson Lo
• Finding Starred Or My Places On The New Google Maps Mobile, Search Engine Roundtable
• Google Street View ignites mini-protest over damn dam project, SiliconBeat

Link Building

• 3 Ways to Find Great Link Building Opportunities in Boring Industries, Search Engine Watch
• Google’s Disavow Process and Penguin 2.0 Recovery, Vertical Measures
• How to Get Rid of Spammy Inbound Links, HighRankings Forums
• Matt Cutts on Widget Links, David Naylor
• Publishers & Webmasters Now Fear Linking Out At All, Search Engine Roundtable

Searching

• Google & Bing Are Handling My New Website Soooo Differently, Small Business SEM

SEO

• 9 SEO Blogging Tactics to Maximize Your Online Visibility, Search Engine Guide
• Effective SEO Consulting; it’s not just about SEO, State of Search
• Google Penalties For Sites That Aren’t Optimized For Mobile, HighRankings Forums
• Google SERP change – what impact will it have?, holisticsearch.co.uk
• How and When to Use 301 Redirects vs. Canonical, Search Engine Watch
• Low Quality Pages: Redirects or 404s?, HighRankings Forums
• The 5 Stages of Google Update Grief, Search Engine Watch
• The Ole Subdomains vs. Subdirectories Debate, HighRankings Forums

SEM / Paid Search

• Bing Ads Editor Diary: How to Build Up a Quality Campaign with Speed (Part III) – Campaign Data Management & Optimization, Bing Ads Blog
• Boost Your Content Marketing with PPC, Search Engine People
• The Best PPC Platforms For Branding, Content Distribution And Sales, koozai.com

Search Marketing

• Ifbyphone Guide Explains How Marketers Boost ROI by Tracking Phone Calls from Google SEO and PPC, Business Wire
• The Importance of Building Good Client Relationships for any SEO Agency, stateofsearch.com

Strategy

• Majestic SEO Integrates with PIWIK Analytics, Majestic SEO Blog