SearchCap: The Day In Search, August 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Search In Pics: Android Noogler, Google Paper Towels & Big Yahoo Ball
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android Noogler Statue: Source: Google+ Big Purple Yahoo Ball: Source: Flickr Google Paper Towels: Source: Google+ […]
- How Facebook “Sponsored Results” Search Ads Aren’t Like AdWords At All
Search marketer ears likely perked up to hear that Facebook launched search advertising this week. But anyone who’s expecting it to be similar to AdWords or adCenter is going to be disappointed. Actually, it’s more akin to other forms of Facebook advertising, despite appearing in search results. Consider these typical AdWords ads: They appear above […]
- A Primer On AdWords Remarketing Using Google Analytics
Remarketing has been around for quite a while as part of the Google AdWords suite of tools. Remarketing works by creating a “list” or “audience” within Google AdWords. The pages that are pertinent to that audience are tagged with special code that allows Google to place a cookie in the browser of anyone who visits […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google To Strip DoubleClick AdPlanner Of Significant Functionality
- EMarketer: 88 Percent Of U.S. Companies Will Market On Facebook By 2014
- Webcasts next week: Mobile Advertising (Wed.), Link Building (Thurs.)
- Zeppelin Beats Space Needle For Biggest Twitter Hashtag Title
- As World Awaits US Apple-Samsung Verdict, Parallel Trial Sideshow Ends In S. Korean Court
- Report: 17% Of Marketers Using (Or Planning To Use) Pinterest For Business Purposes
- 7 Big Mistakes New Affiliate Marketers Make
Search News From Around The Web:
Business Issues
Local, Maps & Mobile
Link Building
- Can You Identify Link Networks & Bad Neighborhoods?, Search Engine Watch
- Do You Want to be an Advanced Link Builder?, Site Visibility
- Get low hanging, quality links with Link Builder’s Mentions, Wordtracker
Searching
- Google’s Knowledge Graph Says You’re Dead But Your Alive, Search Engine Roundtable
- The Top 100+ Sines of Wolfram|Alpha, Wolfram|Alpha Blog
SEM Industry
- Kahena Interviews Jon Henshaw – Quoth the raven, Kahena Digital Marketing
- Video: Google Panda Update, Seven Google Results, Bing & Google Webmaster Tools Update & Facebook Search Ads, Search Engine Roundtable
SEO & SEM
- The shift to Google Shopping, www.internetretailer.com
- 4 Tips For Your Mobile SEO Strategy – Whiteboard Friday, SEOmoz
- 4 Ways to Kill Your PPC Health, Searching Beyond the Paid
- Diagnosing a Penguin Hit, Searchmetrics
- Google AdWords’ Dirty Little Secret: U.S. Zip Code Targeting Sucks, acquisio.com
- How To Recover From the Penguin Algorithm Hit, seo-positive.co.uk
- International SEO: Using XML Sitemaps hreflang= for Geotargeting? Beware of the Kinks, Search Engine Watch
- PPC accounts for just 6% of total search clicks [infographic], econsultancy.com
- Short Tail Keywords vs Long Tail Keywords, Which gets a Better Conversion Rate?, SEER Interactive
Video, Music & Image Search
- L-Word Lesbian Sex Scene Allowed On YouTube?, Search Engine Roundtable
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