SearchCap: The Day In Search, August 8, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Poised To Become Number Two Network In 12 Months According To Survey A Bloomberg-YouGov survey of 1,003 online adults found that Google+ is on a trajectory to surpass other social […]

on August 8, 2011 at 5:06 pm | Reading time: 7 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google+ Poised To Become Number Two Network In 12 Months According To Survey

    A Bloomberg-YouGov survey of 1,003 online adults found that Google+ is on a trajectory to surpass other social networks, including Twitter, LinkedIn and MySpace. YouGov projects that Google+ will become the number two network after Facebook, “in the next year.” The survey also suggests that Google+ will likely chip away at Facebook usage and engagement: […]

  • SEMPO LA Event Highlights Rapidly Emerging Opportunities In Mobile

    At the recent SEMPO LA Mobile Event (sponsored by AT&T interactive) moderator Danny Sullivan told a story about the early days at Google. As early as 2000, Sergey Brin was telling everyone who would listen about the incredible applications of his search engine on cell phones. Even for a forward thinker like Danny, this seemed […]

  • 4 Tips For Success With Seasonal, Local SEO

    While pondering what to write about this month, I noticed my wife searching the Web for back-to-school items the kids needed – new backpacks, pencil sharpeners, new shoes, erasers in the shape of pandas, and so forth. If you search Google for “kids backpacks”, you’ll see a “Nearby Stores” link displayed just below the image/shopping […]

  • From Click-Through Rate to Conversion: SMN Webcast Thursday at 1 PM EDT

    This Thursday, August 11, at 1 PM EDT, Search Marketing Now hosts a free webcast that looks at how to drive more leads from search by choosing the best keywords and optimizing landing pages accordingly. “From Click-Through-Rate to Conversion Rate: Conversion Tactics for SEO and SEM” features Tim Ashe, CEO of SiteTuners.com and Erez Barak, […]

  • Mobile Search Strategies For Online Retail

    Previously, I took a look at how the travel industry can use mobile SEO in conjunction with desktop-based campaigns to reach customers at two points during their vacation planning: at home while booking the trip, and at the destination while planning their activities. This timing element could be applied to a lot of other industries; […]

  • Google And Largest French Publisher Update Accord On Book Scanning

    Hachette Livre, the largest book publisher in France, has reached a book-scanning agreement with Google (actually it did last year; this is an update). The New York Times reports that while other publishers in France are still suing Google for scanning their copyrighted material without permission, the Hachette deal may provide a framework for other […]

  • Advanced Negative Strategies For Improved Paid Search Performance: Part II

    As discussed last month, negative keywords are an extremely important part of any top performing paid search program. Negative keywords help marketers both avoid non-converting impressions as well as shape traffic for better converting results. Implementing “Match Type Silos” Before I delve into new tips, I got a number of questions in response to last […]

  • ISPs Caught Hijacking & Redirecting Search Results

    The New Scientist reports that several ISPs are allegedly hijacking searches conducted on search engines and redirecting in order to make a quick profit. A searcher would search for a keyword such as [apple] and the ISP may take that user through a redirect via an affiliate program to earn potential commissions on a merchant’s […]

  • In Antitrust “Complaint Du Jour” French Daily Deals Company Files Claim Against Google

    In what is becoming a steady parade of antitrust claims against Google in Europe, another complaint has been filed by a French company. This latest (10th) antitrust complaint was filed with the European Commission by a French daily deals site called “Deal du Jour.” The company claims “Google illegally removed its site from its web […]

  • 10 Reasons to Attend SMX East, Sept. 13-15 in NYC: Register Now, Rates Increase Next Week

    Are you responsible for building site traffic? Growing sales? Boosting ROI? Acquiring customers? All of the above? A well executed search engine marketing program can help you exceed your goals. And Search Marketing Expo – SMX East is where you’ll learn the cutting edge tactics to make it happen. Register by August 20 to take […]

  • The Growing Portrait Of Google As A Big, Scary, Expanding Everywhere Copy Monster

    Twice this year, Google’s been fairly frank and vocal about something competitors have done that it feels is unfair. Twice, I’ve watched the technosphere largely react by beating the company over the head with a “You do whatever you want and copy everyone else” stick. Does that measure up, and more so than for Google […]

  • Hot At Sphinn: Google Panda 6 Months Later, 17-Year-Old Search Inventor & More

    It’s been about six months since Google rolled out the first Panda (then called Farmer) update to its ranking algorithm — and Panda has since gone through at least three updates that we know of. Have we learned anything in that six month period? That was the topic of our “Discussion of the Week,” which […]

  • Google “I Love Lucy” Logo For Lucille Ball’s 100th Birthday

    If she were alive, it would be the 100th birthday of comedian Lucille Ball. For that anniversary, Google’s done a special logo, in the shape of a television and which plays several clips from classic “I Love Lucy” episodes. By default, Google’s own name appears in the familiar “I Love Lucy” opening heart and script. […]

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About the author

Barry Schwartz
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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