Your boss is nervous about AI, too
While we argue about AI tactics, your boss is wondering whether the company is about to miss the next big thing.
Topic: Ross Hudgens
Digital PR examples: 13 powerful campaigns and strategies that work
Building brand authority can be just as important as backlinks for SEO. Here are 13 effective ways to use digital PR to gain visibility, rankings, and traffic.
Why GEO is a reputation problem
Most GEO tactics don’t move the needle. Learn how brand positioning, category alignment, and third-party signals shape AI visibility.
How to optimize for AI search: 12 proven LLM visibility tactics
A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now.
What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
Social and UGC: The trust engines powering search everywhere
Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface.
James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance
SMX Advanced speaker James Brockbank shares insights on, SEO strategy, AI impacts, and SEOs working backwards from business goals.
No, Google has NOT announced SGE isn’t going to happen
Speculation about the future of SGE seems to be spreading, all based on interpretations of two sentences in a Google blog post.
How to write title tags for SEO with ChatGPT
Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags.
This day in search marketing history: March 22
Google AdWords forces use of call extensions, plus: zero-click searches, rel=next/prev apology, PC search query volumes peak and more.
This day in search marketing history: February 22
Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, Google Shopping experience scorecard and more.
Internal linking for ecommerce: The ultimate guide
Learn nine best practices for internally linking pages on ecommerce websites, plus examples of ecommerce SEO done well.
This day in search marketing history: January 25
Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
SearchCap: The Day In Search, June 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yahoo Rolls Out Search Alerts For Web Search, Images & Video According to the Yahoo Search Tumblr blog, Yahoo Search Alerts for Web Search, Images and Video launched today. In the […]
Google Displaying Company Google+ Logos In Search Results With & Without Rel Publisher
Google is now showing Google+ logos and icons for company profiles in the rich snippets portion of their search results listings. Ross Hudgens spotted the Google+ icon displayed next to the search result for the company’s listing. Rel=publisher markup is not required for the logo to show up. I believe all that is required is […]
SearchCap: The Day In Search, March 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: PPC Tablet Spending Up 112%, Smartphones Up 113% The new IgnitionOne Digital Marketing Report for Q1 finds that overall paid search spend in the U.S. was flat for the quarter, […]
SearchCap: The Day In Search, November 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No, That Wasn’t A Panda Update — But One Is Coming We’ve been hearing reports from within the SEO community that a significant Google update happened starting this past Friday throughout […]
SearchCap: The Day In Search, February 1, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: French Court Fines Google $660,000 Because Google Maps Is Free Google faces a $660,000 fine after a French court ruling that the company is abusing its dominant position in mapping by […]
SMX Advanced 2011 Video: Tough Love: Link Building For The Real World
Tough Love: Link Building For The Real World Presentations from SMX Advanced, June 2011 Want to do well on Google and Bing? Just have great content and watch the links roll in, they’ll tell you. But outside the land of unicorns, getting links can be tough work. This panel looks at fresh ideas plus helps […]
SearchCap: The Day In Search, June 24, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Health To Be Shuttered On January 1, 2012 Google Health, the company’s attempt to improve health care by letting consumers move medical data online and control who can access it, […]
3 Common Link Building Questions Answered By 4 Experts
I’m a forum rat, I visit several on a daily basis as a way to keep up with what’s going on. If there’s an update, cool new tool or SEO controversy brewing, chances are I’ll read about it on one of the forums before anywhere else. Conversely, if I have a question or want to bounce a theory […]
SearchCap: The Day In Search, June 7, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Where To Use Twitter’s New Follow Button This week, Twitter launched the instant follow button for websites to make it even easier to connect visitors to Twitter accounts. This button joins […]
SearchCap: The Day In Search, March 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching Video watching was down on YouTube during February, but it still holds a seemingly unsurmountable lead in viewers, video views, […]
SearchCap: The Day In Search, March 16, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Transcript: Google & Bing On Whitelists & Exception Lists Last week at our SMX West show, Google and Bing spoke about how sites might get excepted from being harmed by particular […]
SearchCap: The Day In Search, March 3, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask Launches Local Conversations iPhone App Ask.com noticed some interesting behavior happening on its Q&A iPhone application. People were trying to have “conversations” in the comments area of the app, according […]
SearchCap: The Day In Search, January 26, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Upstart DuckDuckGo Challenges Google With Strong Privacy, Cool Tools & Quackpot Name Here at Search Engine Land we regularly hear from people who have created “radical,” innovative,” “next generation” search technology, […]
15 Link Building Predictions & Recommendations For 2011
Happy New Year and welcome to the first Link Week of 2011! Just like last year, Julie Joyce, Eric Ward and I have compiled our link building predictions, recommendations, tips and trends for 2011. As you’ll see, our thoughts are as different as we are and cover a wide range of topics and sites. When […]
SearchCap: The Day In Search, December 16, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Yahoo Closing Buzz, Traffic APIs – Maybe Delicious & AltaVista News is traveling fast about a leaked slide from a Yahoo “all hands” meeting earlier this week that listed several […]
SearchCap: The Day In Search, December 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Improves Image Search With Tabs & Page Preview As Greg covered earlier, Bing announced a ton of new features today. One of those features is an improved image search. The […]
SearchCap: The Day In Search, December 9, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First Day Review: The Google Chrome OS Cr-48 Notebook My Google Chrome CR-48 Notebook has just arrived. For my first day with it, I decided a good torture test would be […]
SearchCap: The Day In Search, November 9, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube Topic Search Offers Way To “Explore” Related Videos Around 6pm tonight Pacific Time, YouTube will be making YouTube Topic Search available through its TestTube “labs” area. The new feature allows […]
SearchCap: The Day In Search, October 13, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook On Social Search: ‘We Want To Work With Everybody’ That was a statement Facebook CEO Mark Zuckerberg made in response to a question at the end of the Bing-Facebook press […]