SearchCap: The Day In Search, November 11, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Bing Homepage Showcases Art Installment Of 2,000 American Flags To Celebrate Veterans Day
  Bing is celebrating Veterans Day today by featuring an image on its homepage from the Covina Rotary’s Club Field of Valor, an art installment of 2,000 American flags constructed on the grounds of a Covina, California school. The homepage includes links to: More images of the Covina art installment Bing search results page for Veterans […]
• Bing’s New Music Video Search Results Page Showcases Popular Videos With Related Artists & Albums Lists
  Bing has rolled out a new music video search results page today. From now on, when searching for a music video by song title, artist or album, users will see the following box at the top of their search results, showcasing the “most popular” music video related to the search, along with details and a […]
• Yelp: We’re Second Only To Google In Local Data Quality
  Yelp has long maintained that the company has one of the best (if not the best) local data sets out there. There are third parties that have come up with findings that don’t agree with that claim. Recently, Yelp decided to take matters into its own hands and benchmark itself and the quality of its local […]
• Future SEO: Linked Open Data (LOD)
  As mentioned in my column on string entity optimization, the use of structured data allows search engines like Google to understand your page content so it can display better search results, or answers, to user queries. This month, I’ll focus on Linked Open Data (LOD), which will allow you to publish structured data so it can be interlinked to establish relationships. […]
• What Everybody Missed About Hummingbird: Social Signals
  Danny Sullivan joined me for a live broadcast event via a Hangout on Air (HOA) this past Halloween, and this included a major revelation about Hummingbird and Social signals. Scott Scowcroft has done an awesome job of extracting this part of the broadcast into a short, 5-minute HOA Nugget video (aka “The Scott Treatment”) for […]
• How Local Businesses Can Overcome Obstacles To Mobile Conversion
  For the growing number of consumers who rely on their mobile devices to search for local business information, their focus is on making a purchase — and fast. The latest Google/Nielsen “Mobile Path to Purchase” study, released last week, shows that consumers who use their mobile devices to find and research local products and services […]
• Veterans Day Google Logo Commemorates Holiday With A Portrait Of A Veterans Day Parade & Float
  Today’s Google Logo commemorates Veterans Day with a portrait-styled image featuring soldiers atop a red, white and blue parade float. In the painting, parade onlookers watch a Veterans Day float with a prominently displayed American flag and a collection of men in uniform. Google’s letters have been painted in red, white and blue stripes as […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Yahoo Inks Video Content And Ad Targeting Deal With Starcom
• This Week In Bad Tweeting: Home Depot, Kellogg’s Apologize For Screwups
• Google Quietly Testing Offline Store Visits Tracking
• Fireside Musings: The Growth Of Real-Time Bidding
• Why It’s Critical To Connect Your Offline & Online Marketing
• Google Quietly Intros New Google+ Share & +1 Buttons
• Google Glass Road Show Heads To Detroit Next Weekend
• E-Commerce To Cross $200 Billion Threshold This Year

Search News From Around The Web:

Industry

• Max Mosley: Why I took on Google over sex images, CNN.com
• Google Takes Its Tracking Into The Real World, Digiday
• Remembering Brian Larson, Online Marketing Blog

Local & Maps

• 8 Essential Mobile Marketing Considerations, Search Engine People
• Apple maps: how Google lost when everyone thought it had won, theguardian.com
• How Little Do Yahoo Care About Local?, www.ngsmarketing.com

Searching

• Google tests bigger titles with a quick view for Wikipedia on search results, allgoogletesting.blogspot.com
• Reference Resource: Single-Search Access to Clinical Trials Information from 15 Data Providers, LJ INFOdocket

SEO

• 5 Analytics Focal Points for Proactive SEO Tacticians, Search Engine Watch
• Google Thinks Domain Names Are Like Guns, Bill Hartzer
• Latest Google News Spam Tactic: Refresh News Titles, Search Engine Roundtable
• SEO All Over All Over Again, Again: Part II*, Search Engine Journal

SEM / Paid Search

• Harvard Professor Sees Google’s Illegal Revenue Over $1 Billion, Forbes
• Google AdWords Ad Groups Not Fully Attached To Domain Names, Search Engine Roundtable
• How to Use AdWords Automated Rules for Holiday Planning, WordStream
• My Wish List for Google AdWords and AdWords Editor, Clix Marketing PPC Blog
• Product Listing Ads: What Are They & Why You Should Be Using Them, Search Marketing Sage

Search Marketing

• Make Your Own Keywords, Search Engine Watch