Publishers want Congress to stop AI crawlers from hiding
More than 300 media executives will press lawmakers to require AI bots to identify themselves and disclose why they’re scraping sites.
Topic: Digiday
Google Chrome launches new metrics to measure ad-heavy websites
Chrome’s new ad metrics give advertisers more visibility into ad clutter, page quality and inventory value.
Google tests paying publishers for using its content in AI Mode, AI Overviews and Gemini
This is a Google Search Console feature named AI contribution and is being tested with a limited number of publishers.
Why CPC inflation starts before the auction
Rising CPCs start before the auction. Learn how brand, reach, and post-click experience shape paid search performance.
USA Today vs. Google AI Overviews: A World Cup battle for breaking news traffic
As Google's AI Overviews arrive more quickly for developing stories, publishers are adjusting workflows to capture search interest early.
Why AI visibility starts before search and ends with citations
Most visibility is shaped before the query. Learn how influence, entity signals, and original data determine who AI systems cite.
Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs
Amazon Performance+ automates campaign management and optimization to drive lower cost-per-acquisition based on predicted conversion rates.
Meta could launch Threads ads this year
Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.
X referral traffic falls for publishers like BuzzFeed, Reuters, CNN
X, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years.
Threads FAQ: Everything marketers need to know
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
How Google’s turn to resellers coincides with its largest round of layoffs
The layoffs may be closely tied to another shift in strategy - the increasing reliance on resellers.
Early trials show that Google FLEDGE is flopping
In the first four months of testing, only five ad-tech companies have expressed interest in the new tech.
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Plus, four tools to check for your title changes in SERPs
Is Google adjusting the FLoC strategy?; Friday’s daily brief
Plus, HTML success factors for SEO
What’s the latest in search marketing? Monday’s daily brief
Plus, Google lets searchers know when results aren’t reliable
AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief
Plus, the “human experience marketer” behind the search marketer
Featured snippets went missing but have now returned; Friday’s daily brief
Plus video SEO tips and a new way to manage local reviews in Google
Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
Did the Facebook Ads boycott actually work?
Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook's revenues.
Why search needs to be combined with awareness for maximum impact
TV and display will drive better performing search queries, which in turn can indicate the effectiveness of those channels themselves.
Analysts say Amazon’s advertising business will surpass AWS by 2021
Amazon's ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray.
SearchCap: Chrome and HTTP will not mix tomorrow, Google hotel search results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tomorrow, Chrome starts telling users HTTP sites are not secure Jul 23, 2018 by Barry Schwartz Is your site using HTTPS yet? Google is releasing Chrome 68 that will begin marking […]
SearchCap: Google speed update, SEO glossary, content outreach and more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link to my awesome content, please! Jul 9, 2018 by Jeremy Knauff Your content may be terrific, but if you lack a smart outreach plan, you’re going to fall short, says […]
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
SearchCap: Google mobile-first index expanding, Google reviews spam & Gboard update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to move more sites to mobile-first index in coming weeksFeb 21, 2018 by Barry Schwartz Google plans to roll more sites into the mobile-first index in the near future. Are […]
SearchCap: Capitalizing on Google Tag Manager, Google My Business & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Danny Sullivan joins Google, leaves advisor role at Third Door Media Oct 6, 2017 by Michelle Robbins Search industry veteran journalist begins new role at Alphabet’s core business division on Monday […]
SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces AdWords daily budgets can overspend by 2x, automaticallyOct 5, 2017 by Ginny Marvin While advertisers won’t be on the hook for overages, the real question is why are daily […]
SearchCap: Website audits, optimizing content for SEO & local search ranking factors
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s a script to stop ads from showing next to offensive videosApr 12, 2017 by Frederick Vallaeys Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys […]
No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program
WSJ move might cause other publishers to remove content from Google's program, if it turns out "Subscription" label doesn't hurt conversions.
SearchCap: Google extended text ads, Bing Ads structured snippets & Doodle 4 Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google bumps Expanded Text Ad deadline to January 31, 2017Sep 13, 2016 by Ginny Marvin Issues a set of dos and dont’s for testing expanding text ads. Bing Ads launches Structured […]
SearchCap: Google Now, My Business insights, AMP notifications & Wifi Maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business Insights updates analytics while dropping Google+ source dataAug 9, 2016 by Barry Schwartz Google My Business updates their analytics to show business owners the source of their views […]
SearchCap: Google Webmaster Tools & Guidelines Updates, Bing Ads Opportunities & DuckDuckGo Settings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Guidelines Update Calls “Low Quality Guest Blog Posts” Spam Google has updated their webmaster guidelines, specifically in the little or no original content guideline, to add “low-quality guest blog […]
SearchCap: The Day In Search, November 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Homepage Showcases Art Installment Of 2,000 American Flags To Celebrate Veterans Day Bing is celebrating Veterans Day today by featuring an image on its homepage from the Covina Rotary’s Club […]
SearchCap: The Day In Search, July 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Google Marketplace? New Google Shopping Is One Indicator Imagine if Mall of America had unlimited space and let all merchants setup shop for free. Now imagine if Mall of America […]
SearchCap: The Day In Search, June 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Images With Tiled Design, Latest & HQ Images & Getty Images Deal Yahoo has announced some significant changes to their Yahoo Image and Video Search tools. They include a deal […]
With Carol Bartz Out As CEO, Yahoo Needs To Find Its Own “Steve Jobs”
The not-so-shocking news came yesterday afternoon that embattled Yahoo CEO Carol Bartz was fired. When Bartz came to power in January 2009 I compared her to then newly elected Barak Obama. Both confronted crises and high expectations. Both have seen goodwill erode and give way to disappointment. Low Employee Approval The task of both chief […]