SearchCap: The Day In Search, November 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Seeking Maps Fix, Apple Fires Mapping Team Manager And Asks Outsiders For Help

  According to a widely cited Bloomberg report published earlier today Apple has fired another executive in connection with its mapping woes. The article says that Eddie Cue, who’s now running the software division, ousted Richard Williamson who managed the mapping team. The same report says that “Cue . . . is seeking advice from outside […]

• Search Engine Land’s Social Media Conference Kicks Off December 5-6 in Las Vegas

  SMX Social Media Marketing begins next week! Join us for two days of tactic-packed sessions on paid, earned and owned social media, invaluable networking events, and much more. Don’t miss the dynamic keynotes from Del Harvey, Twitter’s head of trust and safety and Vic Gundotra, head of Google+. All Access & Workshop passes available. Register […]

• The 6 Most Important Things International Search Marketers Should Know To Be Successful

  Last week, Bill Hunt asked readers to decide what would be the most important task they could perform in 60 minutes — a great question which also set me thinking. No matter how many times I thought about the question, I have kept returning to the same answer — improving the knowledge of our people. […]

• 9 Search & Social KPIs To Start Tracking Right Now

  If you don’t measure what you’re doing in search and social media, how do you know if what you’re doing is working? How do you know if you’re helping or hurting your business—or having no effect whatsoever? How do you know that all those hours and/or wages aren’t being wasted? How do you know you’re […]

• How To Build The Best Relationships, Err…I Mean Links

  What is it about SEO that makes people stop acting like people? Sure, it has your fair share of data mining in dark corners, but the SEO industry is brimming with personality, sometimes too much of it. So why is it that when it comes to link building, that personality is left to the wayside? […]

• Google Wins Street View Reprieve In Germany But Confronts New Pro-Newspaper Copyright Restrictions

  Google dodged a bullet in Germany this week as prosecutors in Hamburg decided, after a lengthy investigation, not to pursue criminal charges against the company over Street View WiFi data collection. Essentially prosecutors found that Google lacked the requisite “criminal intent” to justify prosecution. Google faces another, arguably more daunting legal challenge in Germany however. […]

• Bing On The Top Search Trends For 2012: Kardashian, Bieber & Gangnam Style

  Oh baby, baby, baby oh… Sorry Biebs, you better believe you just got Kanye’d off the top searched celeb spot by Kim Kardashian. Ouch. But if you were her boyfriend… oh never mind. Let’s get on to the good stuff that Bing announced earlier this evening, the big list of 2012 Bing Trends. Bing’s biggest list […]

• How PRWeb Helps Distribute Crap Into Google & News Sites

  “What’s the use of PRWeb?,” tweeted Megan McCarthy of Reuters, trying to digest how that service ended up circulating a fake Google acquisition story. Come along, Megan and others, and I’ll explain one of the sorriest uses, getting crap into Google News and out into news sites. For those who somehow missed today’s big tech […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Demand Raging For Google Nexus 4 Android Handset
• Report: iPhone 5 Gaining Share, Leads Android In Recent Sales
• 5 Ways To Know How To Say No (To Potential Clients Or Agencies)
• Polls And Testing: When Is Close No Cigar?

Search News From Around The Web:

Applications & Portal Features

• Gmail and Drive – a new way to send files, Official Gmail Blog

Business Issues

• Facebook poaches Google man to head its Australia-New Zealand office, The National Business Review
• Google Joins Apple in Drawing French Tax Collectors’ Indignation, Bloomberg
• Google Set To Launch 12.85-inch Chrome OS Touch Notebook in Q1 2013, thenextweb.com

Local Search & Maps

• Google+ Local International Numbers May Be Mixed Up, Search Engine Roundtable

Link Building

• Links Are Your Lifeblood, Not Google, Search Engine People
• Organizing Your Link Building Campaign, Daily SEO Tip
• Seeking the Long Tail: Using Search Operators to Find Links, www.verticalmeasures.com
• Why do paid links violate Google’s guidelines while other ads don’t?, YouTube

Searching

• Exclusive: Inside Google Spanner, the Largest Single Database on Earth, Wired
• Google’s Bacon Numbers Can Be Wrong, Search Engine Roundtable
• Google’s Searches for UnGoogleable Information to Make Mobile Search Smarter, MIT Technology Review
• Translator app now available for Windows Phone 8, blogs.msdn.com

SEM Industry

• Expanding the SEOgadget Family to the US: San Francisco, seogadget.com
• Matt’s Unofficial Tips for Pitching to Speak at SMX, Small Business SEM
• Should you publish your SEO copywriting rates online?, SEO Copywriting
• Three New False Myths the SEO Industry is Busy Birthing, SEO Theory

SEO & SEM

• Delivering an integrated SEO approach, Econsultancy
• DuckDuckGo Not Respecting Robots Directives? Depends Who You Ask, Search Engine Roundtable
• Excavating “Social Tail” Keywords For SEO & PPC! ScrapeBox Tutorial, AIM Clear Blog
• Google Authorship: Your Agent, Promoter, and New Best Friend!, Datadial Blog
• Is Google’s Algorithm Really Just 1,500 Homeworkers?, Forbes
• Merchant Center Data added to the AdWords User Interface, Philly Marketing Labs
• Optimize e-commerce bidding with the “Value Per Click” metric, PPC Associates Blog
• Ping: How To Get Google To Index Your Content Before The Scrapers, Search Engine Roundtable
• SEO – Content | Confusion | Clarity, Search Engine Watch
• SEO, Meet Marketing, BruceClay.com
• Why Do Site Owners Continue To Ignore Google?, koozai.com