SearchCap: Yahoo Search Share Grows, Local Mistakes & SEO Spam
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- 10 Common Mistakes To Avoid On Local Websites
Avoid the pitfalls that trip up many local business owners with these tips from columnist Greg Gifford.
- Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January
Switchbacks to Google aren’t happening says metrics firm, which recorded new gains for Yahoo.
- Dealing With That Key Exec Who Thinks All SEO Is Spam
You may have a killer SEO strategy mapped out for this year, but that won’t matter if someone in the C-suite thinks you’re just a spammer. Columnist Eric Enge advises how to navigate this tricky situation.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Juice Drink Brand Teams With Spoken Word Poet & Orchestra For Delicious Mashup
- Budweiser Takes Top Online Honors For Super Bowl Ad Activity
- Budweiser & Bud Light Super Bowl Videos Dominate Facebook With More Than 2M Likes, Comments & Shares
- Report: Mobile Users Spend 80 Percent Of Time In Just Five Apps
- Infographic: How Super Bowl 2015 Commercials Scored On Social Media
- McDonald’s Wins Twitter’s First “Top Spot” Award For Super Bowl
- The Tweets, The Ads, The Data: A Recap of the 2015 Social Super Bowl
- Google Blinks On Privacy, Agrees To Make Changes In UK
- Here’s What The Ads Looked Like On The Super Bowl Live Stream
- Super Bowl Sets Record For Conversation On Facebook
- Don’t Go Into Web Marketing Blind — Use Checklists!
- Navigating The Modern Ad Serving Stack, Part 2: Programmatic Direct
- Super Bowl Commercials With Hashtags Slipped To 50% In 2015
- Nationwide’s Eerie #MakeSafeHappen Super Bowl Ad Gets Grave Reviews
- WATCH: All The Official Super Bowl 2015 Commercials & Ads
- Live Blog: 2015 Super Bowl 49 Ads & Commercials
- Lowe’s Will Run Two Super Bowl Ads On Instagram [Report]
- Massive Exposure, Minimal Impact: Doubts About Super Bowl Ad Effectiveness
Search News From Around The Web:
Industry
Local & Maps
Link Building
- Directory Charges $1,000 to Remove Low Quality Links, Bill Hartzer
- Google Says You Don’t Need Links To Rank In Search, Search Engine Roundtable
Searching
- Answer: Mapping the discovery of the sea cow and the blue jay, SearchReSearch
- Through the Google lens: Search trends January 23-29, Official Google Blog
- This Search Engine Wants More Human Input, TechCrunch
- More Related Images in Google Image Search, Google Operating System
SEO
- Can You Grow Your Organic Traffic Without Generating Content?, quicksprout.com
- Don’t Say there is No ROI with SEO, It’s a Gold Mine, Ignite Visibility
- Google’s Matt Cutts on SEO: A Retrospective (2011-2014), Search Engine Watch
- Why Does Twitter Need SEO? – Here’s Why with Mark & Eric, Stone Temple
- Why Your Bing Search Engine Optimization Fails, SEO Theory
- Your content sucks, Pedro Dias
SEM / Paid Search
- 4 Best Practices for Smoothly Taking Over a PPC Account, Clix Marketing PPC Blog
- A Tale of Two PPC Clients, PPC Hero
- Best Practices and Frequently Asked Questions for Universal Event Tracking, Bing Ads Blog
Search Marketing
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