Google Ads lets offline uploads fill gaps in tag-based conversions
Advertisers can now supplement tag-based conversions with offline data to improve measurement and bidding accuracy.
Topic: Ad blocking
Google Ads launches beta for supplemental conversion data
Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.
How signal decay hurts your top-of-funnel performance
The campaigns introducing customers to your brand may be getting the least credit for revenue. Here’s how to recover lost conversion signals.
YouTube 90-second unskippable ads on TVs spotted
YouTube’s move toward longer TV-style ads signals a shift to more premium inventory for brand-focused campaigns.
YouTube adds channel-level ad category blocking controls
Channel-level ad blocking controls gives creators greater control over the types of ads displayed on their content.
YouTube embeds ads into videos to beat ad blockers
Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.
Instagram tests unskippable video ads in main feed
Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.
YouTube escalates war on ad blockers
YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.
YouTube denies ad blocker crackdown is causing browser slowdowns for Premium users
Users are reporting widespread issues across the platform, such as lagging, higher CPU usage, and delayed load times.
YouTube is deliberately ‘suboptimal’ for people using ad blockers
Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube.
YouTube’s ad blocker crackdown could be breaking EU privacy laws
Permitting the use of ad blockers could greatly affect both the platform's advertisers and the sign-ups for YouTube Premium.
YouTube’s crackdown on ad blockers intensifies
The platform warns it will block video playback unless users allow ads or pay $13.99 a month for YouTube Premium.
YouTube is removing individual ad controls on new videos
The platform will use automation to decide which ad types to serve on new videos.
YouTube tests new anti-adblocker popup with countdown timer
The notification now serves as a warning to non-paying viewers about when the next advert will begin to play.
YouTube stops playing videos for people with ad blockers in new trial
Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.
YouTube wants users to stop using ad blockers
YouTube wants people using ad blockers to allow YouTube Ads, so the platform is experimenting with a new way to restrict video content.
What is content marketing? Defining marketing’s present and future
Learn what content marketing means, why it's essential for businesses today, and the steps to take for implementing a content strategy.
What are analytics experts looking to in 2020 with data and privacy?
Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year.
How Digital Stats Discrepancies Happen
What does Discrepancy mean? Discrepancy usually means an unexpected (or unexplainable) difference between two sets of information. Unfortunately, in digital marketing, a discrepancy is always to be expected between any two sets of analytics platforms. This is because, although they often use the same terminology to describe a stat (eg “Page View”) different analytics programs […]
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]
Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry Bonelli explains why and provides tips for getting your site ready.
SearchCap: Google image badges, Google Search Console beta reports & keyword research
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search adds badges for recipes, videos, products and animated imagesAug 1, 2017 by Barry Schwartz Google will now show you if an image in their search results is a […]
Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers shouldn’t be viewed as being inherently good or evil. In this article, we look at […]
SearchCap: Google menu list, Bing popular content & paid mistakes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds menu tab to restaurants’ local panelJul 10, 2017 by Barry Schwartz Google is now adding more tab options to the local panel. Not only do we see an overview […]
SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch
Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies.
Google’s AMP Top Stories Now Live In Mobile Search Results
AMP's objective is a faster, more engaging mobile web experience in an open ecosystem.
SearchCap: Day Of The Dead Google Doodle, A PPC Agency View Of Ad Blocking & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Day Of The Dead Google Doodle Marks The Mexican Holiday Devoted To Departed Souls Nov 2, 2015 by Amy Gesenhues Today’s Google logo has been replaced with an illustrated “string of […]
Ad Blocking: Where Do We Go From Here? A PPC Agency View
The recent debate around ad blocking, sparked by the release of Apple's iOS 9, shows the need for a renewed focus on the mobile user experience with ads. Columnist and agency owner Pauline Jakober weighs in.
[Reminder] Live Webcast: Mobile Searches and Beacon Technology — Tuesday, October 27
Tips for being present and relevant in motivated mobile consumers' moments of need.
Transform Your Searches into Sales — No Tricks, Just Treats
Just in time for Halloween! Kick-off the holiday shopping season with this October 27 webcast.
New AdWords Audience Insights Report Offers Deeper Dive Into Audience Demographics
Google VP Brad Bender says the new tool - which includes details like interests, locations and device usage - is currently rolling out.
SearchCap: Google Expands Hotel Ads Program, Local Search Top Channel For Businesses & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Expands Commission-Based Hotel Ads Program Sep 22, 2015 by Ginny Marvin Book on Google ads now available on desktop in the US. Local Search Voted Most Powerful Channel For Local […]
DuckDuckGo Is The Default Search Engine In New Adblock Browser
In addition to being the default Adblock browser, the privacy search engine says it will sign the "Acceptable Ads Manifesto."
SearchCap: Google AdWords URLs, Google Doodle & Right To Be Forgotten
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters Ads (usually) will no longer be re-set and sent back to editorial review when tracking criteria change. The Thorny Dilemma At […]
Fair for Everyone Advertising Policy
We make our money through online advertising – which makes this site free for you to use. We’re not trying to pull a fast one or rip you off, but we do need to pay all of the talented people who work on this site, so we’ve adopted an advertising policy that works best for […]
Ad Sizes For Website Owners
If you have decided to add online advertising to your site, the next step is to decide which ad sizes, in particular, you want to add. This is a long term decision as it is impractical to redesign your site every time you change your mind about including an ad unit. Our ad size guide […]
Discrepancies In Reporting
You will notice discrepancies in reporting whenever you take a look at your site data from different sources (even when from the same company such as with Google AdSense vs Google Analytics). Overall you will likely notice up to a 30% discrepancy between the number of ads you expect to deliver and the amount you do. […]
Fill Rate
Fill Rate means the number of ad impressions that actually deliver ads out of the times an ad was requested by an ad server. It can be used to measure any situation where an attempt is being made to place ads on the internet, for example: The number of placements on a website that successfully […]