Stop looking for the perfect PPC budget split
Fixed budget ratios rarely survive real-world conditions. Here's how to evaluate funnel health and adjust spend as market dynamics change.
Topic: Adidas
How TV ads create search demand — and what to do about it
Viewers don't just watch TV ads. They search. Here's how to capture demand, measure search lift, and connect search to media planning.
The content scaling paradox facing modern marketers
Learn how to scale content intelligently using AI and structure. Build authority, speed up production, and boost AI-era search visibility.
Ecommerce SEO: Start where shoppers search
Learn how to optimize your ecommerce site for SEO. Get strategies for product pages, technical SEO, site structure, and driving high-intent traffic in 2025.
Unlocking organic shopping: 8 insights from Google’s free listings
Ranking within Google’s organic shopping results comes with its challenges. These insights will fast-track your free listings knowledge.
Why user-generated content works well for SEO
Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO.
Ad hijacking: Understanding the threat and learning from Adidas
Affiliate ad hijacking steals your traffic and trust. Learn how to spot it, stop it, and protect your budget with smarter monitoring.
How to withstand algorithm updates and optimize for AI search
Learn to navigate algorithm updates, measure brand visibility in LLMs, and influence AI knowledge systems.
Generative AI’s role in shaping the future of advertising
Generative AI is set to revolutionize advertising and enhance the future of search. Here's what it means for search marketers.
4 Performance Max segmentation strategies and how to leverage them
Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.
Google rolls out immersive, AI-powered Shopping Ads
Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions.
Online reputation management: Top 10 hurdles and how to overcome them
From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach.
Top data errors that cause Google Shopping to disapprove products
The leading causes of Google Shopping disapproving products, according to new research by DataFeedWatch.
Amazon’s ad services revenue rises 26%, bringing in more than $12 billion in Q3
The retail giant has attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners.
How to leverage neuromarketing for SEO
Learn how understanding the human brain can help elevate your SEO game and drive impactful experiences for your audience.
The future of loyalty: Metaverse, AI and post-pandemic challenges
Discover the source of your customers' loyalty and learn how to attain it.
This day in search marketing history: March 10
Google and Bing exception lists, plus: key moments, HTTPS URLs not showing, Google's block sites feature, searchers ignore PPC ads and more.
How to plan and budget for enterprise SEO
This step-by-step guide will help you make a business use case for your enterprise SEO budget that connects with the C-suite.
SimilarWeb & Rank Ranger talk acquisition, SEO challenges, opportunities
SimilarWeb's Baruch Toledano and Rank Ranger's Shay Harel discuss what the recent acquisition means for its companies and customers.
Conductor acquires technical SEO monitoring tool ContentKing
ContentKing customers can continue to use the tool. Conductor plans to fully integrate ContentKing into its platform within 12 months.
Privacy AND targeted content: can they coexist?; Monday’s daily brief
Plus, how the NYT A/B tests headlines
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.
Google’s 3D Swirl ad format now available in DV360
The interactive ads are available in three sizes for mobile.
Updated: The brands boycotting Facebook and Zuckerberg’s response
Coke, Honda, Verizon, Starbucks, Unilever, Pepsi and numerous others are pausing social media and backing Stop Hate for Profit.
SMX Overtime: Creating great content, FAQs and how to navigate approval limitations
Digital marketing strategist Ashley Segura answers questions from SMX West about how retailers and brands should be thinking about content and more.
SearchCap: Bing augmented reality & Quora targeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Augmented reality artist creates sculptures using Bing searchSep 21, 2018 by Chris Sherman At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random […]
Google beefs up mobile shopping results for the holidays, adds more product info & buying guides
Google has also released search trends around Black Friday and Cyber Monday-related search queries.
Google Now Adds 70 New Apps, Including Zipcar & Restaurant Bill Pay Via OpenTable
Google's predictive search agent gets new apps that will remind you to exercise or allow you to pay your restaurant bill, plus more.
SearchCap: Google On HTTPS, Apple & Google Deal & Bing With NCAA
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Patrick Pichette, Google’s CFO To Retire Google’s long term CFO has told the company he wants to retire over the next six months but will help the company find a replacement. […]
Microsoft More “Ethical” Than Apple, Google, Yahoo, Facebook
Many people might not believe that Microsoft, the company that a decade ago was often known as “the evil empire,” is now one of the most “ethical” internet companies, beating out Google, Apple, Yahoo, Facebook and other well-known online brands. That’s according to the New York-based Ethisphere Institute (EI), which produces an annual list of […]