You don’t need ads everywhere – Here’s how to pick the right platforms
Chasing every ad platform drains your budget. Learn how to pick the channels that actually reach your audience.
Topic: Advertising campaign
Google Ads launches diagnostics tool for cart data conversions
Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance.
Sitelinks now factor into Google Performance Max ad strength
Google Ads now counts sitelinks toward ad strength in Performance Max, pushing advertisers to prioritize their inclusion.
Google rolls out AI-powered asset optimization for Demand Gen ads
Google is turning up the dial on AI-powered ad creative, pushing automated image and video enhancements live in Demand Gen by September.
Google Ads lets you test images, videos in Demand Gen campaigns
Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.
What Google’s AI Mode means for your B2B paid search strategy
The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without overspending.
TikTok doubles down on Search Ads as commerce ambitions cool
TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance marketing budgets.
How to assemble captivating Google Ads copy
Every line in your ad should earn its place. Learn how to structure Google Ads copy that captures attention and drives real results.
Google Ads Target Impression Share explained: Pros, cons, and when to use it
Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions.
Snapchat Ads drive higher ROAS for ecommerce brands: Study
A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering e-commerce brands a surprising edge.
LinkedIn study reveals how B2B video ads can gain +129% engagement lift
LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive business impact.
Google Ads tests expandable summary row in Channel Performance Report
The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.
Gmail tests Demand Gen ecommerce ads in promotions tab
Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.
4 PPC trends to monitor closely in the second half of 2025
While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.
3 ways to make sense of YouTube’s messy attribution
Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.
Google upgrades Keyword Planner with localized forecasting
Google's Keyword Planner now offers city, region, and device-level forecast breakdowns—giving advertisers deeper insights for localized planning.
13 free tools for PPC campaign management
Free doesn’t mean basic. These tools help you outsmart competitors, sharpen your creative, and squeeze more from your PPC budget.
Marketing results don’t add. They multiply and synergize.
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
When clients ask “Did it work?”—here’s your answer
The Cross-platform Measurement How-to-Guide helps agencies turn campaign metrics into client-ready insights.
How to implement a full-funnel PPC marketing strategy
Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns.
Why Google ad strength won’t predict your RSA success
Ad strength is a helpful guide, but not a crystal ball. Learn how to use it without mistaking it for a Google Ads performance predictor.
How Google Ads’ AI tools fix creative bottlenecks, streamline asset creation
Google's new AI tools promise to revolutionize ad creative, making video and image production faster, smarter, and easier to scale.
Has double-serving made Google Ads Auction Insights obsolete?
Google’s update to allow double-serving is distorting impression share. Here’s why Auction Insights may no longer tell the full story.
Meta Ads for lead gen: What you need to know
Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.
YouTube Ad Placements explained: In-Stream, Shorts, and In-Feed
Learn how to make the most of YouTube video ads by understanding the key ad placements and what metrics to track.
Google Ads Audience Builder: What the heck is that?
Learn how Google’s new Audience Builder workflow changes how create, manage, and apply audiences in Demand Gen, Video, and PMax campaigns.
Google Ads Performance Max image optimization now rolling out
Google’s AI now auto-optimizes images in PMax campaigns, including pulling visuals from landing pages by default.
Ad strength in Google Ads: Why Average is better than Excellent
Google recommends unpinning headlines for better ad strength, but does that improve performance? A data-backed look at what actually works.
How to test UGC and EGC ads in Meta campaigns
Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand credibility.
Your top B2B YouTube ads questions – answered
YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles.
How to optimize B2B PPC spend when budgets and confidence are low
Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.
Google Ads introduces tree table views for enhanced reporting
Google Ads' new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.
Uber Advertising partners with Instacart to expand CPG reach
The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.
A testing primer for B2B paid social creative optimization
Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta.
The uncontested paid search problem—and what it’s costing you
You may be bidding against yourself on Google without even knowing it.
Advertisers pull back from TikTok, boost Meta amid ban uncertainty
TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta's platforms.
Google Demand Gen ads now feature landing page screenshots
The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking.
LinkedIn introduces AI and automation tools to improve ad performance
LinkedIn's new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better results with less effort.
Are you wasting your Google Ads budget bidding against yourself?
Are you unknowingly bidding against yourself on Google Ads? Learn how to stop wasting your budget on uncontested paid search ads.
Google adds Search Terms visibility to Performance Max campaigns
Google Performance Max now shows which search terms are triggering ads, allowing negative keywords to be added directly from the Search Terms report.