Google adds Search Terms visibility to Performance Max campaigns
Google Performance Max now shows which search terms are triggering ads, allowing negative keywords to be added directly from the Search Terms report.
Topic: Advertising campaign
YouTube gives brands and creators new linking tools
YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.
Google expands Search Max beta to more accounts
Google’s Search Max match type is spotted again. The feature appears in beta within Search campaign settings.
Outsmarting Google Ads: Insider strategies to navigate changes like a pro
Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.
Managing complex marketing campaigns
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Top AI tools and tactics you should be using in PPC
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12 essential paid search tips for newbies
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Google is testing Creator Partnerships for YouTube Shorts ads
Google's new feature, in beta, allows advertisers to discover and promote YouTube Shorts featuring their brand, leveraging UGC.
Top 4 PPC mistakes and how to fix them
Avoid these common PPC pitfalls that drain your budget and learn how to optimize your campaigns for maximum ROI.
9 essential geotargeting tactics for Google Ads
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
Google Ads releases Performance Max usefulness indicator
Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting.
The top Super Bowl 2025 ads released before and during the game
Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.
How to use Video View campaigns effectively in Google Ads
Learn all about Video View campaigns – how to bid for views, target audiences, and craft engaging creative using the YouTube ABCD framework.
Google Analytics simplifies cost data import
Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible reporting.
Avinash Kaushik shares secret sauce for measuring Super Bowl ads
Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.
New Google Ads feature spotted: Asset history
Google Ads' new "Used since" column for assets gives advertisers historical context by revealing exactly when creative elements were implemented.
Google introduces ‘Source’ column in Performance Max search terms insights
Google's new PMax "Source" column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization.
TikTok advertising: A comprehensive guide
Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.
What is an ad impression and why are they important to track?
An ad impression is counted each time your ad is shown to a user. Learn why they matter in this guide.
The 6 best PPC keyword tools to elevate your ad campaigns
Learn about the features, benefits, and prices of the best PPC keyword tools on the market right now.
Google ads rolls out Brand Report for enhanced advertiser insights
Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.
LinkedIn debuts Companies Hub to boost B2B marketing intelligence
LinkedIn's new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights.
Google rolls out Brand Guidelines for Performance Max
Google's brand guidelines for PMax campaigns centralize asset management to enhance brand control, requiring advertisers to adapt workflows.
How to beat audience saturation in PPC: KPIs, methodology and case studies
Audience saturation can crush campaign performance. Learn to monitor it proactively, refresh strategies, and maximize engagement.
How to use negative keywords in PPC to maximize targeting and optimize ad spend
Improve your PPC performance with a strong negative keyword strategy. Learn insights to reduce wasted ad spend and target the right audience.
How to build lead gen campaigns for B2B SMBs
Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads.
PPC keyword strategy: How to align search intent with funnel stages
Effective keyword targeting starts with search intent. Explore funnel-based insights and examples to boost your paid search ROI.
Google Ads Optimization Score now reveals specific competitor impacts
Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals.
Google adds segmentation to Performance Max Asset Groups
Google Ads now offers a "segment" option for Pmax Asset Group performance, enhancing optimization potential for campaign performance.
How to identify untapped opportunities in PPC
Optimize your PPC efforts beyond efficiency. Explore new channels, test campaign types and unlock growth opportunities in your campaigns.
How to implement a PPC campaign
This step-by-step PPC guide covers everything from campaign setup to ad groups, keywords and essential settings to get started successfully.
Google tests new AI tool for large advertisers
The Search Bidding Exploration tool could help advertisers using tROAS bidding and broad match keywords in unlimited budget campaigns.
Google Performance Max gets new AI-powered video creation, asset testing
Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
Google Ads unveils Page-specific Assets for Performance Max
Google Ads update lets you generate tailored creative content aligned with specific webpages, enhancing ad relevance and performance.
YouTube’s triple threat: Mastering Feed, Shorts and Skippable ads
Learn how top brands leverage these YouTube advertising placements for maximum engagement and conversions.
LinkedIn Message Ads: Everything you need to know
Dive into the benefits, setup process and tips for running effective LinkedIn Message Ads that convert your leads into valuable connections.
19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
TikTok Search Ads Campaign launch in U.S.
Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business.
There is no ‘best’ Google Ads bidding strategy, study finds
New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing.
6 advanced (yet missing) Meta Ads KPIs to track success
Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions.