How to get the most out of PPC for your SaaS brand
These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.
Topic: Advertising campaign
Cost Per Follower Calculator
Find out exactly how much each follower has or will cost you with this useful Cost Per Follower Calculator. Feel free to experiment with different scenarios to help you understand how much your audience has cost you. Use it to work out your Cost Per Follower or the number of followers you would need to […]
Get organized: PPC ad campaign structure in a changing world
Industry experts share actionable insights and recommendations for structuring and managing your PPC campaigns.
YouTube Ads: Unlocking high impact at minimal cost
The secret to creating high-reach, low-cost environments and making your campaigns more effective lies within four specific variables.
3 simple PPC optimizations you may have overlooked
Not every optimization needs to be a weeks-long project. Here are three simple ways to optimize your PPC accounts.
Ad Revenue Forecaster
Last updated June 2023 Use our ad revenue forecaster to find out how much money you can potentially make from placing ads on your website. Unfortunately, finding out a reasonable estimate for your website’s earning potential can be quite difficult. That is where our helpful calculator comes in. Use it to estimate how much money […]
LinkedIn Ads rolling out generative AI, new ad formats
Here's a preview of what LinkedIn's AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.
4 Google Ads Custom Columns you need to use – and why
Here's how to use Custom Columns for surfacing trends and insights and answering your most important Google Ads account-related questions.
Diversifying your B2B paid media portfolio: When does it make sense?
Expanding your B2B portfolio (when it makes sense) can help you beat your competitors and reach your goals. Here's what to consider.
Names for Where Display Ads Are Shown
If you’ve ever tried to run display ads online you might have come across an odd problem – no one talks like you. While you are your colleagues might be certain of the website you want to run ads on, trying to convey that message to the person who runs the ads on that website […]
7 important YouTube Ads lessons you need to learn
Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.
Microsoft’s integration with Roku reveals increased engagement across CTV and search
Microsoft estimates that exposure to Roku ads leads to a nearly 18% increase overall in click-through rate on the Audience Network.
Connected TV’s results transcend the TV screen
Why CTV is an important part of any search strategy.
LinkedIn ads survey reveals humans, cities, and numbers increase performance
The secrets to a successful LinkedIn ad may be hidden in a mix of bold colors, stats, and the right CTA.
4 new rules for PPC ad creative
Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process.
How to keep up with macro trends that impact PPC performance
Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes.
How to dial in your ad messaging in an automated marketing world
Automation has leveled much of the PPC playing field. Here's how to differentiate your paid search and social campaigns with great messaging.
Level up your video game ad strategy: A guide to measuring success
Game on: Understanding what KPIs to focus on for a successful video game ad campaign.
Musk gave engineers one week to make Twitter’s ad targeting work like Google
The chaos continues at Twitter with more layoffs, ridiculous deadlines, and uncertainty about the platform's future.
3 ways to stay on top of PPC performance
A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts.
PPC management checklist: Daily, weekly and monthly reviews
Paid search accounts can go sideways without regular monitoring. Here's a simplified PPC checklist for successful campaign management.
TikTok CPM Calculator
Use this TikTok CPM Calculator to determine how much ads cost to place on TikTok. CPM is the price per 1,000 ad impressions (an ad impression is a single time an ad is shown on TikTok). When using the Reach objective in TikTok you are charged on a CPM basis. As TikTok is a powerful […]
Cost-Per-Hour Masthead placements: YouTube’s latest offering
Large enterprise brands may find the new ads ideal, while smaller local businesses may not see much advantage.
Brands’ guide to effective mobile game advertising
Brands can leverage the convenience, availability, and popularity of mobile games to reach millions of people on their devices.
5 ways to optimize your ad campaigns in 2023
Follow these five expert tips to boost your ad campaign's performance and deliver ROI.
YouTube year in review: The top 10 ads of 2022
YouTube has been a major player in marketing for a while, and this year was no exception.
Marketing in a recession: How to avoid 5 common mistakes
Instead of making hasty and costly marketing decisions, learn how to position your brand to survive and thrive over the long haul.
YouTube has launched a global Target frequency feature
You can now select the frequency target for your videos and YouTube will optimize toward maximum unique reach at the frequency goal.
Instacart releases a new, streamlined ad creation process
Instacart's self-service platform, Ads Manager is getting a noticeable update.
3 new Google reporting columns for conversions
The new columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards.
TikTok has a new Focused View campaign objective
Focused View is the new evolution of the current video view objective on TikTok where the platform optimizes for users watching at least 6 seconds or more.
4 new useful LinkedIn Ads features
The new features seem to make ad creation, lead downloads, and finding new audiences much simpler for B2B advertisers.
5 Google Ads examples with relevant and quality ad copy
Ad copy is a critical component of ad relevance. Here are five examples of PPC ads that get relevance and quality right.
Facebook Engagement Rate Benchmarks
Last updated July 2024 Last quarter the average Facebook Engagement Rate was 4.63% (averaging across all countries, channels, and industries) according to our research. This benchmark combines both organic and paid activity. Use our Facebook Engagement Rate Benchmarks to drill down into the performance of your posts and ads. Compare your recent engagement rate to […]
How to approach B2B advertising during a challenging Q4
Here are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape.
The search marketer’s guide to connected TV: best practices for making the jump
CTV ads are exploding in popularity due to the ease of creation and precise targeting options. Follow these five best practices to make the most of your campaigns.
Data-driven attribution: How to think about Google’s default attribution model
While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here.
How to control Performance Max campaigns
Learn some of the ways to optimize automated campaigns like Performance Max.
Paid Social CTR Benchmarks
Last updated July 2024 In Q2 2024, the average Paid Social CTR was 0.97% (averaging across all countries, platforms, and industries), according to our research. Use our Paid Social CTR Benchmarks to compare the performance of your campaigns to others. Top Tip: CTR is a more useful measure than the number of clicks as it […]
Paid Search CTR Benchmarks
Last updated July 2024 According to our research, the average Paid Search CTR in Q2 2024 was 2.41% (averaging across all countries, platforms, and industries). This is the headline figure, though – results can vary hugely depending on circumstances. Find results more comparable to your campaigns by using the filters on the Paid Search CTR […]