Agentic media buying needs malware guardrails: A PropellerAds view
As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.
Topic: AI agent
Google opens native AI checkout to eligible Shopify merchants
Eligible Shopify merchants can now be automatically enrolled in native checkout across Google’s AI shopping experiences.
3 PPC priorities to focus on in 2027
As advertising platforms take more control of media buying, advertisers need to rethink what they can control
3 GEO pillars: LLM readability, brand context, agentic commerce
Your next search competitor may be an AI's shortlist. GEO addresses what it takes to get cited, recommended, or selected by AI systems.
9 ecommerce search trends that actually matter in 2027
Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
From content creation to content orchestration: How agentic AI changes the role of content strategists
Agentic AI is shifting content strategists from writing copy to orchestrating workflows. Here's what the new role demands and what stays human.
Building an AI agent for ad management: The hard part isn’t the AI
Confident mistakes, noisy alerts, and conversion lag reveal what it takes to build an AI agent you can trust with paid media.
How to build an E-E-A-T checker with Claude Code
Build an AI-powered E-E-A-T auditor that crawls websites, applies Google's quality guidance and generates polished reports in minutes.
The 4-step roadmap to AI agents for Google Ads
Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real value.
AI shopping starts with your product feed, not your product page
AI shopping uses structured product data to decide what shoppers see. Here's why your Google Merchant Center feed is key to discovery.
3.5 Flash-Lite rolling out in Google Search
Google said Gemini 3.5 Flash-Lite is designed for both low-latency tasks and tasks where high throughput is critical for developers workflows, like agentic search.
Why agentic commerce will matter more than ChatGPT ads
Google, Amazon, and OpenAI are building AI-powered buying. Here's why your product data matters more than your next ad platform.
Winning the AI decision layer: From AI discovery to agentic commerce
AI engines now decide which brands to recommend, trust, and transact with. Learn the six steps to become AI's preferred choice.
AI Agent Readiness Checker: Test your site with our free tool
Use our free AI Agent Readiness Checker to test your site's AI visibility. See crawler access, structured data, citations, and what prompts you appear for.
How AI is merging paid and organic visibility
The line between paid and organic is fading as Gemini shapes campaigns, search experiences, and brand visibility across Google's ecosystem.
Cloudflare: Bots now make up 57% of webpage requests
CEO Matthew Prince expected bots to outnumber humans by 2027. New Cloudflare data shows that the milestone has already arrived.
McKinsey frames AI 2.0; Positionless Marketing delivers it
AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless.
Beyond RAG: Why every AI search platform is now agentic and what that means for your content
AI search has outgrown simple RAG. Learn how today’s hidden AI retrieval systems decide whether your content gets surfaced or filtered out.
Google adds llms.txt check to Chrome Lighthouse
Google says llms.txt is not needed for AI search visibility, but Lighthouse now flags whether sites have one.
Google Search gains information agents and improved agentic experiences
Google will continuously scan the web to give you updated information on your search - as an agent would do.
Google Search Universal Cart, expands UCP and AP2
Google's Shopping Graph is now over 60 billion products.
Why now is the time to prepare for WebMCP
AI agents are becoming a new discovery layer, and WebMCP could become the schema markup that helps them understand and use your site.
Top 3 trends in agentic AI for marketers
Discover how agentic AI is transforming marketing through autonomous workflows, hyper-personalization, and AI-powered content operations — while reshaping the future role of marketers.
Why PPC AI agents fail without business data
Without CRM, margin, and operational context, PPC agents risk improving platform metrics while hurting business performance.
What are AI crawlers and bots?
What are AI crawlers? Learn about the different types of AI crawlers, their purposes, what they can see, and if you should allow them to crawl your site.
Gartner: 40% of agentic AI projects will fail, making humans indispensable
The failure rate is not about technology. It is about the humans deploying it... and the ones missing from the equation entirely.
New data: 77% use AI to shop. Nearly 1 in 3 won’t let it spend.
More than 3 in 4 people use AI for shopping — but trust drops to $0 when money’s involved. What that means for AI commerce in 2026.
Query fan-out in AI search: What is it and how does it work?
Discover query fan-out: what it is, how it works, and how understanding it can improve your content strategy for AI search visibility.
SEO reporting outgrew Data Studio — here’s what comes next
Rigid dashboards are slowing reporting down. Learn how AI coding tools and APIs enable faster, more flexible SEO workflows.
Agentic engine optimization: Google AI director outlines new content playbook
A Google Cloud AI director is urging teams to rethink SEO for the age of AI agents, introducing a framework for how machines consume content.
Claude Skills for PPC: How to turn one-off prompts into scalable systems
If you’re still prompting AI manually, you’re not automating. Here’s how to build workflows that actually execute PPC tasks.
Dell: Agentic AI is growing, but search still wins
Early data shows AI drives discovery, not sales. Dell says a great search experience still matters most for ecommerce success.
Technical SEO for generative search: Optimizing for AI agents
Control how AI bots access your site, structure content for extraction, and improve your chances of being cited in AI-generated answers.
The push layer returns: Why ‘publish and wait’ is half a strategy
See how AI systems process content through five entry modes — and why relying on crawling alone limits visibility, speed, and revenue
AI agents and agentic AI vs. traditional automation
Not sure when to use automation vs AI agents or agentic AI? This guide helps enterprise teams choose based on control, risk, and impact.
Google-Agent user agent identifies AI agent traffic in server logs
New user agent reveals when Google-hosted AI completes tasks like browsing or form fills, opening visibility into assisted user journeys.
The entity home: The page that shapes how search, AI, and users see your brand
Define your entity home, support it with pillar pages, and build corroboration. That’s how search and AI learn to trust your brand.
The five infrastructure gates behind crawl, render, and index
Where do AI systems lose confidence in your content? Discovery, selection, crawling, rendering, and indexing hold the answer.
Why PPC teams are becoming data teams
Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
‘Always be testing’ worked in 2016 — it’s risky in 2026
Unstructured testing can destabilize campaigns and waste budget. Learn how agentic AI helps structure smarter marketing experiments.