How Google harms search advertisers in 20 slides
The U.S. Department of Justice hammered Google over search ad price manipulation and more in its closing statement on search advertising.
Topic: Alpha Kappa Alpha Sorority, Inc.
Is Google prepping to phase out ETAs?
The Text ad creation option is no longer showing in some users' Google Ads Search campaigns.
The Ultimate Guide To Advertising Metrics
by Abhik Shome If you have ever tried your hand at running a digital marketing campaign, it is vital that you learn about the importance of advertising metrics. Whether you are planning social media posts, running display or search ads, or even blogging, understanding advertising metrics can help you improve your performance dramatically. So What […]
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for machines.
SearchCap: Google Search Console adds features, Amazon advertising, Bing Webmaster Tools & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The ultimate guide to using Bing Webmaster Tools – Part 3 Aug 15, 2018 by Christi Olson Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security […]
[Updated] 7+ features you’ll only find in the new AdWords interface
Advertisers getting used to working in the new UI will find some bonus capabilities.
Panda 4.1 — Google’s 28th Panda Update — Is Rolling Out
Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released. Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into next week, before being complete. Google said that […]
SearchCap: The Day In Search, November 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords Yellow “Ad” Icon Spotted On Desktop SERPs In UK The bold yellow “Ad” icon that started showing up in Google search results on smartphones in September, now appear to […]
SearchCap: The Day In Search, March 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: WATCH: Google Now Shows Live Examples Of Spam Removed From Its Search Results In Google’s new How Search Works, Google is showing real live examples of spam that was recently removed […]
SearchCap: The Day In Search, January 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: BrightLocal’s Local SEO Industry Survey Now Open Local SEOs are being invited to take the Local SEO Industry Survey 2013, which is being organized again this year by the local SEO […]
What The Closure Of UK Malls & Main Street Retailers Means For Online
The UK has seen the closure of three high-profile, traditional retail brands in the last fortnight, following on from a dismal 2012 and an increased downturn for the sector since 2009. The recent closures had legacy presence in bricks and mortar on the UK high street (AKA: the UK’s Main Street or Mall retail profile) […]
SearchCap: The Day In Search, June 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Is For Doing Things It Tells You Not To Do “Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a […]
Tips For Multinational Mobile Site Optimisation
In previous posts in this column, I’ve covered the intricacies of multinational search from a technical SEO’s standpoint. Leveraging multinational markup while clearing up in-site duplicate content and avoiding multinational homepage calamities is no easy matter to coordinate for big site SEO. Bringing all of those strategies to bear, and then also attempting to integrate […]
SearchCap: The Day In Search, July 29, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Users Are From Internet Explorer; Google Users From Firefox, Chrome & Safari While almost 75% of Bing visitors in North America use Internet Explorer, only about 40% of Google’s search […]
SearchCap: The Day In Search, July 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search For Hotels With Google Hotel Finder Forget using Google Maps when you want to find a hotel to stay at for a business trip or family vacation! You can now […]
SearchCap: The Day In Search, April 19, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dutch Agency Orders Google To Remove Data About Citizens’ WiFi Routers Dutch data officials have ordered Google to give the country’s residents a way to remove data that Google has about […]
Google Still Delivering On April Fool’s Jokes (AKA, I Got My Finger Sweatbands)
Do you remember this video from a few weeks ago? It was probably the funniest of Google’s myriad April Fool’s Day jokes. Part of the joke is actually real, as I found out Monday when my friendly mailman visited Casa McGee. Much to my surprise, and probably to the mailman’s curiosity, there was a non-descript […]
Yahoo’s New Search Clothes — But Will It Help? (Probably Not)
Less than a month after seeming to pull out of the search game by announcing a search outsourcing deal with Microsoft, Yahoo seems to be doing a push to prove it still has search chops. The latest are new user interface changes to search results that are now being tested. Proof that Yahoo can win […]
What Micro-Hoo Might Mean For Local Search
As the dust begins to settle on the Microsoft-Yahoo search deal, we’re finding that this week’s announcement raised as many questions as it answered. The companies told Danny and Greg that the agreement covers “web, image, and video search.” But what about the many search verticals that Yahoo and Microsoft are involved in? These are […]
The 2008 Santa Tracker Review: Your Guide To Tracking From NORAD To Twitter
It’s Christmas Eve, and that means Santa Claus is out doing his run. But where is Santa right now? Thanks to the internet, there’s a huge number of ways to get Santa sightings. Below, a summary that covers online video sightings, Santa’s phone number (apparently he can talk while driving), email updates, tracking him via […]
The Long Road To The Debate Over “White Hat Cloaking”
I really hate arguments over cloaking. Like really hate them. But Rand Fishkin recently did a chart outlining the degrees of "safeness" to cloaking that in turn riled up Google’s Matt Cutts in comments there. No doubt others at search engines also dislike the idea that any cloaking is "white hat." So I wanted to […]