SearchCap: Attribution modeling, AdWords Budgets & personalizing local content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Rethinking today’s attribution problem in digital marketing Oct 12, 2016 by Christi Olson Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common […]