Display ad costs fall ahead of the holiday shopping rush
Lower display ad costs could give holiday marketers a cheaper way to reach value-conscious shoppers before competition intensifies.
Topic: Bank of America
4 signals that now define visibility in AI search
Rankings don’t guarantee visibility in AI search. Four signals determine which brands appear and how they’re described.
How industries are adapting to answer-driven search
AEO is now central to earning citations in AI results. See how major industries adapt to answer-first search.
App store optimization: 8 tips to leverage your SEO research skills
Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store.
No, ChatGPT isn’t stealing Google’s search market share
Any impact of ChatGPT on Google's search dominance is overblown at this point, as ChatGPT only has 2% of Google's monthly traffic.
The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday’s daily brief
And, new business openings remain strong in Q2, but the pandemic is far from over.
8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief
Also read Search Engine Land’s guide to SEO: Content and search engine success factors
Is your website at risk for an ADA accessibility lawsuit?
It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses.
What’s going on with In-depth Articles on Google?
Google said there was a coding change but that it still shows high-quality, evergreen content. Close watchers say they've seen big shifts.
Yahoo 2016 Year in Review: ‘2016 Election’ top search term & ‘Election Day’ No. 1 news story
Yahoo says "Donald Trump" ranked as its second most popular search of the year, while "Hillary Clinton" barely made the top 10.
Google’s 2014 Top Trending Searches: The World Mourns Robin Williams, Asks About Ebola & Looks For Walmart
From the most popular Google Maps searches to the most asked, "What is...?" questions, Google gives us a look at its year in search.
Report: IAC Is Google’s Biggest Ad Spender, According to Kantar
Kantar Media is taking a stab at estimating advertiser spend on Google, and a new report it produced for AdAge shows IAC/InterActiveCorp spent $174 million on paid search ads in the first three quarters of the year. IAC is, of course, the parent company of Ask.com, Match.com and the Newsweek Daily Beast, among many other […]
SearchCap: The Day In Search, November 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Third Party Page Managment Comes To Google+ Google+ pages for brands & businesses were announced last week, and Google has been busy rolling out supporting features. Yesterday, Google began displaying select […]
The Alphabet of Google+ Direct Connect
A new feature of Google+ is Google+ Direct Connect, where typing the name of a company preceded by a + symbol will make that company’s Google+ Page appear as a suggestion in the search box, in the right circumstances. Who are the lucky few, so far? Here’s an alphabetical rundown, which reveals a number of […]
Ballmer At CES 2011: “Whatever Device You Use, Windows Will Be There”
Today in his Consumer Electronics Show keynote, Microsoft CEO Steve Ballmer declared that Xbox is no longer a gaming device but an entertainment hub. And Windows will be everywhere, from your TV through Xbox, to your phone via Windows Phone 7, and on PCs of any type, especially through a forthcoming version of “Windows On […]
Google Maps “Sponsored Map Icons” Test Comes To U.S.
Google Maps is now testing “sponsored map icons” in the United States. This was first tested back in March in the Australian version of Google Maps. The sponsored map icons are basically company logo enhanced points of interest icons. For example, instead of seeing a generic ATM machine icon on Google Maps, you may see […]
Live Blogging Yahoo Investor Day 2009
It’s Yahoo Investor Day, where Yahoo is briefing institutional investors and financial analysts on the company. I’m here for the morning portion, and I’ll be live blogging out of it. You can also watch the live web cast here. Bartz Welcomes Carol Bartz, CEO, on stage. Saying thing they have great opportunity. Lots to fix. […]
Is Yahoo Trying To Sell Small Biz & HotJobs?
Yesterday on the Yahoo Q2 earnings call, CEO Carol Bartz spent time talking about local and small business (SMB) advertising. She said that these overlapping segments were increasingly important to Yahoo and she announced a new deal with AT&T (to sell display ads on Yahoo to SMBs). She added that between AT&T’s yellow pages sales […]
Report: Yahoo Top Search Performer On Mobile Web
Gomez, Inc. and dotMobi have joined together to rate mobile sites across several verticals according to how well they perform on the mobile internet. The criteria and ranking methodology used included the following benchmarks: Discoverability – how readily a consumer can find the mobile Web site using different URLs. Readiness – how well the mobile […]
SearchBiz: The Economy Takes Its Toll On Google & Why Twitter Rejected Facebook’s Acquisition Overtures
The buzz today comes from the Wall Street Journal article, which you’ve probably already seen, called “Google Gears Down for Tougher Times.” In a related post, Silicon Alley Insider summarizes the piece with more than a hint of schadenfreude. The thrust of the WSJ story is that Google is trying to cut costs and reduce […]
MSN Introduces Advertising On Mobile Portal
Not long ago, Microsoft’s MSN relaunched its WAP portal. Today the company is introducing display advertising (graphical and text ads) to MSN Mobile in the US market. (Mobile display advertising is already present on MSN in Belgium, France, Japan, Spain, and the UK.) According to AP, inaugural advertisers include Bank of America, Ford (Jaguar), and […]