Google Ads adds video impressions and funnel reporting to Overview page
Google Ads adds video impressions to conversion paths and new funnel-stage reporting for deeper campaign insights.
Topic: Brand awareness
When more PPC budget doesn’t equal more leads
If search is carrying your lead generation strategy, increasing spend won’t replace the awareness and trust built across other channels.
Google updates Branded Searches conversion measurement
Google has updated its Branded Searches documentation, with PMax notably no longer listed among supported campaign types.
Link building works better when you think beyond links
The strongest off-page signals aren't always followed links. See how content, PR coverage, and outreach can reinforce one another.
Your B2B SEO can win the click and lose the consideration
The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source.
AI models favor familiar brands in search: Study
The analysis of AI searches found 63% of brand-specific searches involved one of each model's five most familiar brands.
Ghost citations: Why AI search cites your content, not your brand
Around 40% of AI citations leave the source brand unnamed, exposing a blind spot in how companies measure visibility in AI search.
ChatGPT topic ownership is rare, and SEO alone doesn’t explain it
Mentions matter more than citations, and narrow leads often change, revealing the instability of AI search brand authority, Semrush finds.
Google expands Brand Lift Studies with enhanced measurement option
Advertisers can now choose between standard and enhanced Brand Lift Studies, trading a higher budget for more sensitive campaign measurement.
Why search ROAS depends on paid social more than you think
Search often gets credit for demand created upstream. Learn how to measure the halo effect before shifting budget between channels.
Google adds new YouTube brand campaign measurement tools
Google's new YouTube measurement features help advertisers better connect brand campaigns with branded search activity.
Stop looking for the perfect PPC budget split
Fixed budget ratios rarely survive real-world conditions. Here's how to evaluate funnel health and adjust spend as market dynamics change.
How TV ads create search demand — and what to do about it
Viewers don't just watch TV ads. They search. Here's how to capture demand, measure search lift, and connect search to media planning.
Publisher LLM visibility: Steal The Spruce’s winning playbook
Organic traffic is declining. Learn how publishers can boost AI visibility, earn more citations, and build authority using The Spruce’s proven LLM optimization playbook.
Introducing ‘YBYS’: Your brand = Your SEO
The easiest way to survive AI search may be the least exciting SEO advice ever: build a real brand.
The new playbook for localized AI search optimization
Learn how to influence the reviews, citations, and third-party mentions AI search engines use in local business recommendations.
The search everywhere optimization pyramid: How to build visibility before search
Your buyers already have a shortlist before they reach Google. Here’s how to influence the conversations that put brands on it.
Why good content still loses in Google Search
Strong content can still fail when positioning barriers limit visibility. Here’s how to diagnose the issues holding rankings back.
SEO’s new goal in 2026: Recognition, not rankings
Visibility today depends on authority, citations, entity clarity, and brand presence across the broader web — not just SERP position.
Google Ads adds “Association” metric to Brand Lift Studies
Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.
How to measure paid social’s impact on PPC
Social ads don’t always convert in-platform. Here’s how to prove their impact on paid search traffic and conversions.
AI Overviews optimization guide: How to rank in generated results
Learn how to optimize your content to rank in Google AI Overviews. Get expert tips on brand authority, content coverage, and which keywords to target.
How GSC’s branded query filter changes SEO reporting and analysis
Learn how Google Search Console’s branded query filtering helps you track awareness, diagnose drops, and measure true SEO impact.
Google expands Search Console branded queries filter to all eligible sites
Google Search Console now shows how much traffic your site gets from branded versus non-branded search queries.
Content marketing in an AI era: From SEO volume to brand fame
AI is collapsing informational SEO. Learn why discoverability is now an economic problem — and how to build fame beyond traffic.
What repeated ChatGPT runs reveal about brand visibility
Running the same 12 prompts 100 times shows how inconsistent ChatGPT brand recommendations are – and why AI visibility tracking falls short.
Why most B2B buying decisions happen on Day 1 – and what video has to do with it
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.
7 digital PR secrets behind strong SEO performance
As informational search declines, digital PR is driving authority, relevance, and high-intent results in SEO. Here’s how it works.
Why Search and Shopping ads stop scaling without demand
Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance.
Discoverability in 2026: How digital PR and social search work together
Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.
The social-to-search halo effect: Why social content drives branded search
Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.
The brand-to-links ratio revolution
Google and Bing now weigh brand mentions and citations alongside backlinks. Learn how to optimize your brand-to-links ratio for modern SEO visibility.
Mentions, citations, and clicks: Your 2026 content strategy
Your next wins depend on the signals models see, not the pages users visit. Adapt your content before agents take over the journey.
Why LLM perception drift will be 2026’s key SEO metric
New data shows how AI models are reshaping B2B brand hierarchies through rapid month-to-month shifts in unaided recall.
How to better measure LLM visibility and its impact
Learn why LLM visibility is harder to measure than SEO, how to turn AI mentions into real insights, and the metrics that reveal true brand impact in AI search.
Google Search Console adds branded queries filter
You can filter your performance reports and there are new insights reports - this is a gradual rollout.
The Google Ads Demand Gen playbook
Here's how Demand Gen enables visual discovery, smart signals, and disciplined testing to spark intent and lift performance.
Share of voice: Why it matters for your brand and how to own more of the space
Share of voice shows how your brand stacks up. Learn how to calculate it, why it matters for SEO and marketing, and how to grow your digital presence.
TOFU keywords: Meaning, importance, and use
TOFU keywords attract new audiences. Learn how to find, target, and rank for them to build brand awareness and fill your marketing funnel.
90% of businesses fear losing SEO visibility as AI reshapes search
Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, survey finds.