What AI means for paid media, user behavior, and brand visibility
AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
Topic: Brand management
GEO and SEO: How to invest your time and efforts wisely
GEO is rising, but SEO remains essential. Invest your time and efforts wisely to prioritize what matters now – and prepare for what’s next.
Google AI, ChatGPT rarely agree on brand recommendations: Data
Google's AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows.
How generative AI is quietly distorting your brand message
AI can distort your brand narrative and erode trust. Learn the four layers of brand control and how you can proactively manage AI semantic drift.
Why community is the antidote to AI overload in search marketing
In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.
How to protect your brand reputation in AI search
AI search is reshaping brand discovery. Here’s how to actively manage your presence in AI responses before they define you.
Stop paying the Google tax and lower your CPCs
Learn how to spot and fix the uncontested keyword problem that’s quietly inflating your CPCs.
The $1 trillion generative economy that smart SEOs will own
The generative economy is emerging fast. SEOs who pivot to brand-first, AI-driven strategies will own the next decade of search.
An SEO guide to understanding E-E-A-T
E-E-A-T shapes how Google ranks your content. Learn what it means, why it matters for SEO, and how to build trust, authority, and credibility online.
Crawling for AI search: Balancing access, control, and visibility
Crawling has always shaped visibility – but AI search raises the stakes. Learn how to stay seen without losing control.
Why AI visibility starts with ops – not marketing
From shipping delays to support issues, AI tools are picking up on what ops gets wrong. This is the wake-up call for COOs and CMOs to align.
Brands dominate Google AI Mode, struggle in AI Overviews: Study
Google’s AI search now runs in two modes. New data shows how brand presence, stability, and citations differ.
AI isn’t the enemy: How bloggers can thrive in a generative search world
Traffic may be down, but influence is up for grabs. Learn why embracing AI is key to sustained visibility and growth for the long term.
Brand mentions and how to make the most of them
Learn how brand mentions—linked or unlinked—impact SEO. Discover ways to track, optimize, and turn them into lasting search visibility.
Building a machine-readable brand: Strategic visibility across all search modalities
Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality.
A smarter Reddit strategy for organic and AI search visibility
Reddit influences both search rankings and AI results. Show up with value, not risk, using a phased approach that earns trust and visibility.
In GEO, brand mentions do what links alone can’t
Help LLMs connect the dots on your brand. Strategic mentions across media, content, and communities make the difference.
How to audit your brand’s full SERP presence
Ranking high doesn't mean you're showing up well. Here's how to evaluate your real search presence – your most overlooked brand asset.
Don’t kill your SEO budget, shift it
SEO budgets are under pressure. The winners? They’re not cutting – they’re reallocating. Here's how to rethink your SEO strategy.
11 actionable tips for the Google AI Mode era
Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.
LLM perception match: The hurdle before fanout and why it matters
If LLMs don’t see you as a fit, your content gets ignored. Learn why perception is the new gatekeeper in AI-driven discovery.
7 ways to grow brand mentions, a key metric for AI Overviews visibility
To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get there.
Google Performance Max campaigns get new brand asset rules
Google is requiring advertisers to update their workflows to maintain brand control and campaign stability.
What generative search means for brand visibility (and what CMOs are doing about it)
Join our experts to learn how generative search shapes your brand—and how to take back control.
The new marketing war isn’t for clicks – it’s for memory
Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and infer from.
How to win with your local marketing strategy (with AI, SEO, and Community)
Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.
An AI-powered process to diagnose E-E-A-T issues
As AI takes over search, E-E-A-T is how brands stay visible. Audit credibility gaps and position yourself as the choice AI recommends.
4 ways to use Semrush to discover Reddit opportunities
Tap into Reddit’s search power. Use Semrush to track mentions, find content gaps, and grow your brand’s visibility.
The future of SEO is now: Growth & visibility
The future of SEO is unfolding in real-time. Wondering what’s next in SEO? Find out how modern SEO professionals become growth and visibility experts.
How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025
Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?
How Google Ads’ AI tools fix creative bottlenecks, streamline asset creation
Google's new AI tools promise to revolutionize ad creative, making video and image production faster, smarter, and easier to scale.
Kelsey Libert on AI reshaping SEO, scalable knowledge, and building authority
SMX Advanced speaker Kelsey Libert shares insights on AI-driven reinvention, shifting user behaviors, and building brand visibility.
James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance
SMX Advanced speaker James Brockbank shares insights on, SEO strategy, AI impacts, and SEOs working backwards from business goals.
The future of B2B authority building in the AI search era
With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute, and elevate B2B content in this new discovery landscape.
How to audit your brand using search data
SEO data isn’t just for rankings. It’s a tool for brand intelligence. See how search trends exposed big shifts in the sports drink industry.
How AI changes how we respond to negative reviews and comments
Negative feedback can damage your brand, but AI is making it easier to respond with empathy and consistency at scale. Here’s how it works.
12 skills every SEO specialist must master by 2026
SEO in 2026 won’t be just about tactics. It’ll demand strategy, tech fluency, and human insight. These are the skills to build now.
Why PR is becoming more essential for AI search visibility
In the AI search era, visibility starts with reputation. See why PR is now a core tactic for optimizing brand presence in AI answers.
SEO in an AI-powered world: What changed in just a year
What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.
How to get cited by AI: SEO insights from 8,000 AI citations
From ChatGPT to Gemini, here's what each AI model trusts – and how strategic content earns visibility in generative search results.