Search Engine Land readers have access to comprehensive Buyer’s Guides produced by our sister-site Digital Marketing Depot. Each Buyer’s Guide has been written to help marketers through the decision-making process of selecting and adopting a marketing tool or software package. What questions should you ask internally before evaluating software? What should you ask potential vendors? […]
B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many business marketers are willing to pay a significant amount for a PPC-generated lead. Advanced PPC matching technology can be extremely effective to ensure campaigns are highly targeted in order to provide high-quality inquires […]
With 2012 stretched out before us, it’s a perfect time for B2B marketers to make sure that the year ahead is poised for success. By now you have laid the groundwork, and have clear learnings from your 2011 search efforts to build upon. But … are you operationally structured for success? The Importance Of The […]
The news that Internet marketers will no longer be able to receive certain keyword-specific search referral data from logged-in Google.com users should be a concern to B2B marketers. With such an emphasis on lead evaluation and the importance of ROI in their marketing programs, every bit of data helps. Take a look at the top […]
For many business-to-business focused entities, it can be extremely frustrating to hear generic search marketing advice as well as tips for social media campaigns, because putting those theories into practice aren’t always practical for most B2B companies. Couple a typically long research to purchase decision cycle with high-dollar transactions that don’t occur online in a […]
In a previous article, I discussed why every business should embrace blogging. I mentioned the concept of a “Social Media Boomerang” and now would like to expand on this topic and explain why it’s the secret sauce to every successful B2B blog. Consider your business’s website for a moment. In your effort to optimize your […]
Have you ever tried something once, failed, and ditched it entirely because of that bad experience? Few of us would ever learn to ride a bike or do much of anything else following that model. Yet, that’s exactly the approach many B2B marketers have taken with content networks. But ruling them out could be a […]
It’s that time of year again where we tend to reflect on the past year and look forward to a fresh start. People are already writing some amazing content about great B2B articles in 2009, B2B social media predictions for 2010, and ideas for improving your B2B search results in 2010. I am going to […]
Yesterday Google held a private event for small businesses (SMBs) at San Francisco City Hall hosted by SF Mayor Gavin Newsom. Private it was. As I searched for the email confirming that I was “on the list” (because I was told I wasn’t on the list when I arrived), I saw the gatekeepers turn many […]
The state of the economy today, particularly in the marketing world, leaves little room for ineffective programming. Marketing budgets that don’t produce the desired result are primed for the slash of the eraser, never to be heard from again. As we move through the second month of 2009, take a moment to “see the forest […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Regular readers of Strictly Business undoubtedly know that search marketing does not happen in a vacuum. Instead, it both impacts, and is impacted by, other forms of marketing. In fact, search has the inherent ability to both capture the demand created by other marketing channels, as well as to drive prospects who seek products and […]
Should marketers avoid paying for prospects who are early in the buying process and not ready to submit personal information or be contacted by a sales person? Should these “tire kickers” be avoided so that marketers can focus their attention on generating more valuable, sales-ready leads? While this approach may seem logical at first, I […]
As powerful as search marketing is for B2B lead generation, it has ironically served to increase the ages-old friction between sales and marketing. This is because when buyers use search to research solutions and find vendors, they are extremely early in the buying process—often long before they are ready to engage with sales. Passing these […]
Here’s the primary thing on my mind as we begin 2008: If we, the search/online marketing industry, don’t do a better job of helping the small business owner understand and adopt the best practices of search marketing, we are doomed to irrelevance. “Oh, but there’s no money in small businesses,” you say. Or, “Small business […]
What! No webcasts, demos or podcasts available for download on your site? Worried you’re getting left in the dust by more savvy digital marketers? Don’t despair. Business buyers continue to show a preference for fast and simple online information.
Isn’t it funny how things have a way of coming full circle? It’s been years since I last talked with my mentor, but his sage advice rings true today more than ever. He told me that anyone can ramble on about anything without regard for their audience, but that it takes great skill to find […]
Guide On HowTo Get Your Business Listed On Major Local Search Engines, Yellow Pages Sites and Social Local Networks from LocalType.com is a very comprehensive rundown to almost 50 places where you can submit your business for local inclusion. It is broken into three categories: local search engines such as Yahoo Local, Google Maps and […]