Research: Latest digital marketing trends to better connect with customers
Discover the new ways marketers are delivering exceptional experiences.
Topic: Canada
TikTok launches Inventory Filters for safe ad placements
The solution provides advertisers with more control over the content that appears around their In-Feed Ads.
Twitter tests CoTweets, co-authored tweets
The new CoTweet feature lets two Twitter users collaborate to gain additional visibility with a new audience. It is in limited testing.
11 Google Sheets formulas SEOs should know
Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors.
How Google creates knowledge panels
The influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.
Twitter testing Notes, a long-form content feature
Twitter's Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets.
Microsoft to implement advertiser identity verification
The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner.
YouTube lifts some restrictions for mastheads ads
The new policy opens the door for many advertisers who had previously been limited on where they could place their ads.
Bing’s Ethical Shopping hub expands to U.S., Canada
Fashion brands that sell environmentally-friendly products now have greater visibility on Microsoft Bing.
Pinterest for WooCommerce extension turns products into shoppable pins
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users.
YouTube launching new search insights tool
You can now research what YouTube users, and your own viewers, are searching for, to find content gaps and create more relevant videos.
2022’s trends in digital marketing
Find out how marketers are trying to deliver exceptional experiences
Microsoft Advertising announces open beta for RSA ad customizers
RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
Dear Google: It’s time to remove Russian propaganda from search results
Some tech giants are taking steps to curate the Russian content that hits their platforms. It is time Google did the same in its search results.
Microsoft Advertising announces new ad type for service providers
Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.
Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April
Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.
Microsoft Advertising Shopping campaigns reporting enhancements
Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
The Microsoft Audience Network expands to 18 new markets
Advertisers can now reach more audiences in Europe, Central and South America.
Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert
If you work with SMBs and they received the notification, there's a chance they may be worried about how laws and resulting changes will affect their businesses.
Google My Business now known as Google Business Profile as Google migrates features to Maps and Search
Google is also rolling out more support for managing your business profile directly in Google Search and Maps.
Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers
Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.
New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief
Plus, Facebook updates measurement and reporting products
Microsoft partners with Shopify to help retailers expand their reach
Microsoft's updated their Microsoft Channel app with new features to help retailers and e-commerce businesses comes right in time for the holiday shopping season.
Announcing the Search Engine Land Awards 2021 Winners
The pandemic forced agencies, in-house marketing teams, and individual marketers to get creative, think on their toes, and often make a little go a long way.
Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates
Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.
What do new pans have to do with attribution?; Friday’s daily brief
Plus, new reporting in Google Ads and new Yelp attributes
Google unveils multimodal search, new SERP features; Thursday’s daily brief
Plus, the case for zero-party data as we approach the end of third-party cookies.
Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
Fancy like????… why brands should pay attention to TikTok
Plus, Microsoft’s new credit card ads
Microsoft Advertising’s new Credit card ads continue its streak of vertical-specific products
The new format is rolling out as an open beta to advertisers targeting customers in the U.S. and Canada.
Video and vertical-based product ads pilots arrive on Microsoft Audience Network
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
Another one… another algo update, that is; Friday’s daily brief
Plus, more unskippable YouTube ads
Is more transparency from Google a good thing?; Wednesday’s daily brief
Also UGC spam, shopping policies, phone calls and more.
Similar Audiences and Google Merchant Center store importing are coming to Microsoft Advertising
Microsoft Audience Network is also expanding to two new markets: France and Germany.
Optimize your email campaigns with the updated Email Marketing Periodic Table; Tuesday’s daily brief
Plus, why you shouldn’t let your employees choose their WFH days.
Facebook Import is now available in Microsoft Advertising
Advertisers can import up to 10,000 campaigns for each account.
Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event
The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.
You can now submit HTML directly to Bing via API, surpassing BingBot; Monday’s daily brief
Plus, the rebranding of local businesses for GMB advantage (and why it doesn’t work)