Making the leap from automatic….to intelligent marketing automation
Why AI is a ‘must-have’ for marketing campaign management
Topic: Canada
Waze partners with WPP to literally drive traffic to retail stores
The partnership will launch in North America and parts of Europe.
Google enables ‘join waitlist’ for restaurants
Functionality is provided by DineTime as part of Reserve with Google.
Bing Ads multiple language targeting: What you need to know
There are important nuances to ensuring your ads reach users in the languages they understand.
Facebook starts testing ads in search results
The test inventory will be available in Facebook and Marketplace search results.
Google Maps’ ‘For You’ tab comes to iPhones and a whole lot more countries
The personalized recommendations tool will be available in 130 countries on Android and 40 on iOS devices.
SearchCap: Google Search Console bug, AdStage news & Local Services ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t skip these critical recurring SEO tasksDec 4, 2018 by Jeremy Knauff As we near the end of the year, it’s time to review broken links, plugins, functionality and page speed […]
Local Services by Google expands beyond US into Canada
The company is also running a test in the U.S. to show the number of local bookings businesses have received.
Apple search ads expected to generate $2 billion in revenue by 2020
The ad units are on track to bring in $500 million by the end of this year, according to an industry analyst.
SearchCap: Moz with STAT & marketing automation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Open Marketing Cloud: Mautic’s flexible, budget-friendly marketing automation platformOct 10, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation […]
Moz acquires STAT Search Analytics
Seattle-based Moz has acquired Vancouver, Canada-based STAT Search Analytics for an undisclosed sum. The acquisition is the most recent in a year that has seen a number of boutique firms sell to larger search marketing industry players. Why marketers should care Moz has been a leader in the SEO tools space for nearly a decade, […]
SEO Toolkit
This DIY SEO Toolkit is full of free SEO tools to get you started with search engine optimisation. It doesn’t include every tool out there, simply what you need to get on with SEO without paying a penny. I have used and personally recommend every single one of the SEO tools listed below. All of […]
Bing Ads debuts Target CPA, Maximize Conversions smart bidding strategies
A campaign only needs a minimum of 15 conversions within the past 30 days to be eligible for either of the new bidding strategies.
Lyudmila Rudenko, Soviet chess player, featured with a Google logo
Woman Chess Master Lyudmila Rudenko was born 114 years ago, and Google remembers her today with this doodle.
Polished Microsoft News app joins rivals Google and Apple News
The new app and news experience is great for consumers, but is it equally beneficial for publishers?
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Implementing automated bids from the engines doesn't mean advertisers can forget about bid management.
Say hello to Voice Interface Optimization
Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing.
SearchCap: AdWords Google Sheets, Google Posts testing & technical SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches AdWords add-on for Google SheetsJun 4, 2018 by Ginny Marvin The add-on to download AdWords account data into Google Sheets is now in beta. Mobile SERP survival: Technical SEO […]
Google doodle honors long distance runner Tom Longboat
On Tom Longboat's 131st birthday, Google honors his life and achievements with an animated Doodle in the United States and Canada.
SearchCap: Bing Ads In-Market ads, Google AdWords notes & search beats Facebook
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads rolls out In-Market Audiences to all US advertisersMay 30, 2018 by Ginny Marvin Now out of pilot with over 170 audiences determined to be in buy mode. What’s the […]
SearchCap: Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: James Wong Howe Google doodle honors influential cinematographer behind more than 100 US filmsMay 25, 2018 by Amy Gesenhues Today marks the 1934 release date of ‘The Thin Man,’ one of […]
More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data
How it works and what makes MSAN different from other ad networks
Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit
New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn.
April Fools’ Day 2018: Google, Amazon & more have fun over the weekend
April Fools' Day 2018: Google, Amazon & more have fun over the weekend
SearchCap: Google Images with captions, AdWords notes & AdWords message reports
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Images update: Captions added to images, pulled from the page title tagMar 13, 2018 by Michelle Robbins To add more context to image results, Google will now display a caption […]
Chat rate is the new CTR for AdWords message extensions
Google is rolling out message reporting metrics in the next few weeks for the US, the UK, Canada and other countries.
Bing Entity Search API is now available
The API enables you to pull Bing Knowledge Graph information about people, places, things, and local businesses directly into your sites and apps.
Yelp offers new ad customization to advertisers
Advertisers are permitted to pick an image and favorite review or let an algorithm do it for them.
SearchCap: New Google AdWords keyword planner, Yelp ads & audits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects the design updates in the […]
Yelp tests offline attribution using guest WiFi and email matching
The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.
4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […]
Wilder Penfield Google doodle spotlights neurosurgeon once considered the ‘Greatest Living Canadian’
Penfield's research in brain mapping led to groundbreaking advancements in the treatment of epilepsy.
The Google Assistant SDK adds support for additional languages & more
In addition to new language support, Google has added customized settings, text-based queries & responses, device action functionality and more.
Google is testing images in search text ads
The test was spotted on mobile over the weekend.
Google Lens an impressive start for ‘visual search’
While it makes lots of mistakes, it also gets lots of things right.
Google tests ‘notable moments’ carousel in knowledge graph cards
Check out this new feature Google is testing in the knowledge cards. It looks like a timeline of notable events.
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]
Gertrude Jekyll Google doodle marks 174th birthday of the famous British horticulturist
Google invited British artist Ben Lewis Giles to create the colorful image celebrating Jekyll.
Mozilla drops Yahoo search for Google with new Firefox Quantum browser release
After a three year partnership with Yahoo, Mozilla has switched their default search provider for Firefox back to Google.
Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature
Bing also announced new weather and sports-related search updates and a photo contest.