This day in search marketing history: March 4
Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.
Topic: Chris Winfield
This day in search marketing history: February 5
Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
SearchCap: The Day In Search, April 5, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Must Censor Google Instant In Italy For Derogatory Suggestions ZDNet UK reports the Court of Milan has ruled that Google has to filter the auto-completions that Google Instant provides in […]
Facebook 101: Understanding When & How To Use Basic Features
This simple guide will break down the different objects on Facebook and a high level overview on how they can (or cannot) be used for marketing. Features tips on hoow to use Profiles, Fan Pages, Groups, Events, Place Pages & more for marketing your business, organization or events.
Four Search Agencies Merge To Form BlueGlass Interactive
If you felt a rumble yesterday amongst the search marketing ranks, it was probably caused by the news that four well-known marketing companies announced a merger into one new agency known as BlueGlass Interactive. The companies coming together are 10e20, Search & Social, Brent Csutoras Inc., and SecondStep Search. In a blog post announcing the […]
SMX West 2010 Slide Video: 60 Minutes Per Day For Social Media Success
60 Minutes Per Day For Social Media Success Got a small staff? Just don’t have a lot of time? This session looks at how to succeed with social media marketing by spending an hour per day — or less! Tools and techniques to keep you from feeling swamped in the social media quagmire. [flv:https://searchengineland.com/video_assets/west10/ppt/60-minutes-per-day-social-media-success.flv 364 […]
A Guide To SXSW For Those Interested In Search Engines & Search Marketing
I’m attending South By Southwest for the first time, later this week. I have to say, already I find SXSW to be overwhelming — and I’m not even there yet! To get myself organized as to how to attack this monster, I starting making a list of search-related sessions. I thought it would be useful […]
How Social Media Is Invading Traditional Media
Over the last few years we have seen a real explosion of social media sites and services, influencing the way we network, read, and search the web. With sites like Reddit, Facebook, Twitter, StumbleUpon, and Delicious, social media is here and it is here to stay. The success of social media really shouldn’t a mystery […]
StumbleUpon Without The Toolbar
The past few weeks have been busy for the people over at StumbleUpon and its users alike. Just a few weeks ago, StumbleUpon lifted the 200 friend max from its user base and added a subscribe feature. On Wednesday my favorite social community announced that there were yet more changes to their discovery/recommendation engine. This […]
SearchCap: The Day In Search, August 13, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Are You BLVD Status? New Analytics Package Tracks Conversions
Last week, my friend Chris Bennett at 97th Floor and his brother Patrick at Modern Blue launched a new analytics package called BLVD Status that I am particularly excited about. I was one of the original pre-beta testers and was able to see this grow into a really powerful and helpful tool for anyone trying […]
Social Media Is Always Changing… But Do You Change With It?
Social media marketing is one of the fastest changing forms of marketing online. Every time a new site, service, or community is launched, there comes both new opportunity for marketing and the possibility that the site you just spent months participating in will become obsolete. Social media is not something you can do in […]
Twitter Wrote This Column For Me
By now you have probably seen a bunch of talk about Twitter. And after all of this talk you might be still thinking: OK, so what the heck is Twitter really and why should I care? How is it going to help my business at the end of the day? Rather than writing this column […]
SearchCap: The Day In Search, March 24, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Preview: Search Engine Land’s SMX Social Media Marketing Conference
Last year in New York, Search Engine Land held its first SMX Social Media Marketing conference. I’ve been organizing conferences for nearly 10 years now, and this one was exceptional, if I say so myself. Every speaker blew me away with great ideas on how to tap into social media to drive traffic and help […]
SearchCap: The Day In Search, February 6, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Importance Of Keeping It Up: Have Hosting Viagra!
…er, your web site, that is…. A few weeks ago at SMX Social Media, presenter after presenter (myself included) stressed the importance of making sure your hosting would be able to handle the effects of a strong viral campaign. The message was simple: “If you’re going to target Digg, reddit, del.ico.us and the like, be […]
SearchCap: The Day In Search, October 24, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, October 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Live Blogging: SMX Social Media – Extra! Extra! The Social News Sites
The third session at SMX Social Media is covering topics such as Digg, Netscape, Reddit, Newsvine, and social news sites. Neil Patel from ACS, Chris Winfield from 10e20 and Tamar Weinberg from RustyBrick are the speakers for this panel. There is also coverage at Search Engine Roundtable and Search Engine Journal and aimClear Blog.
SearchCap: The Day In Search, October 11, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Microsoft Now Serving Digg’s Ads
Chris Winfield reports that Digg is now featuring ads from Microsoft adCenter. Digg and Microsoft announced a partnership back in July 2007 and this is one of the first visible steps of that partnership. We expected then that the switch over from Google AdSense ads to Microsoft ContentAds would be in early August, but it […]
How To Identify & Target The Right Niche Social Media Sites
Digg and Reddit get all the props in the social news world because they are big, flashy, and can give you huge traffic. But the big boys might not always be right for your business or a particular piece of content that you want exposure for. That’s why it’s important to zero in on the […]
SearchCap: The Day In Search, September 25, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, May 17, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
SearchCap: The Day In Search, Feb. 2, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
SearchCap: The Day In Search, Dec. 28, 2006
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Top 101 Search Stories Of 2006
Chris Winfield over at 10e20 has compiled a list of the top 101 stories in the search industry for the past year. He orders the stories in descending priority order, and most of the stories link to external sources. Here are the top five: (5) Google & Yahoo & Microsoft supporting the Sitemaps.org protocol (4) […]