Last week, I showed how Google had a Chanukah Dreidel replace the basic everything icon on the left hand Google search results. But did you know that Google also has a Christmas Tree icon and Kwanzaa Flag icon? If you search for [christmas] or [kwanzaa] or [hanukkah] you will get a special everything icon. Standard […]
So global search marketers, should you be studying major religious festivals to understand their impact on your peaks and troughs — after all they may explain why your seasonal patterns globally don’t match what you’re used to. Making notes of the major festivals which will take place during your campaign year in the markets you are targeting can help.
The holidays are just around the corner, and with shoppers gearing up for the holiday rush, smart marketers are already preparing their paid search campaigns for the 2010 season. By evaluating consumer trends from last year’s holiday season we found some interesting insights that will help marketers be even more successful this year, including a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google & Apple Extend Search Deal, Emerge As “Frenemies” Not “Froes” WPP Group’s CEO Sir Martin Sorrell was the one who coined the term “froe” to describe Google. He said in […]
Will this year be the year when online holiday sales return to double digit growth? Or will the holidays once again deliver lackluster growth in the low single digits for online advertisers? While predicting how much consumers will buy may be difficult, predicting how they will likely behave is not.
Scroogle, a site designed for those who don’t want Google tracking their searches back to them, had some hiccups since the new Google design went live on May 5th. Scroogle worked by “scraping” the Google search results from https://www.google.com/ie, a service for Internet Explorer 6 users. Google has decided to discontinue that service redirect it […]
I’ve been working on a project to classify all the special logos that Google has done over the years. Crazy? Perhaps a bit, but it’s interesting to see what Google has honored with special logos and the great increase in them recently. Besides, I like to organize things. Below, how Google’s special logos have evolved, […]
At SMX West last month, in a session called “Supercharging Your Descriptions With Sitelinks,” Google Senior Product Manager Jerry Dischler covered various strategies related to Sitelinks—specifically for the new Google AdWords ad unit that offers additional links below the main destination URL. (There’s a similar new listing format for organic search as well, which may […]
Microsoft CEO Steve Ballmer makes his first address to the search marketing community today at SMX West in Santa Clara. Danny Sullivan will sit down with Ballmer for a “fireside chat” that will also include time for Q&A from members of the audience. NOTE: Microsoft has now posted a video and a transcript of the […]
In the peek-a-boo dance of the AP-Google negotiation, it appears that AP stories are back in Google News. Earlier this month Danny wrote an extensive post about an apparent deal between the parties to allow the continued indexing of AP stories in Google News. Now the Wall Street Journal reports: New articles from the Associated […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Beats Estimates With Very Strong Q4: $6.67 Billion Google posted a very strong Q4, given the recession, with $6.67 billion in revenues. This beats financial analyst general consensus estimates. Here […]
The way that the “Google Phone” rumors and later Nexus One blogging played out probably mean that when Google finally announces the device on January 5 (in all likelihood) there won’t be much news. I could be quite wrong of course. Regardless, I imagine the event will be interesting — something like “a year of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hitwise: Facebook More Visited Than Google on Christmas Hitwise tweeted this morning that Facebook reached the number one site in the U.S. for the first time ever and it happened on […]
Hitwise tweeted this morning that Facebook reached the number one most visited site in the US for the first time ever over the Christmas holiday, pushing past Google. But digging a little deeper, that might not be so. It all depends on what you consider “Google” to be. From the tweet: Facebook was the most […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: From NORAD Santa Tracker To Twitter: Santa Tracking For Christmas Eve 2009 Merry Christmas! Christmas Eve, that is, and you know what that means. Santa Claus is coming to town! How […]
As many of you know, Google started their holiday logo blitz earlier this week. Google has now posted four of (I believe) five logos they have for the holidays. We also have logos from Yahoo, Bing, Ask, DogPile, Baidu and many other search engines and search industry web sites. I wanted to share them with […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Paying Luggage Fees At Two Bay Area Airports Peace on earth, good will toward holiday travelers. That seems to be Yahoo’s modus operandi today: The company is paying the baggage […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Behavioral Targeting & Google Analytics: How To Create Personas Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in […]
According to the Wall Street Journal Yahoo is compelling most employees to take the week after Xmas off, using vacation or unpaid leave. It is also shutting down offices until after January 1. The move is an effort to save money. Yahoo employees over the past few years have been “encouraged” but until now not […]
It is that time of the year again, the Google Holiday logo blitz is on for 2009. Google posted their first logo today, and will be archiving them up until the day of Christmas, I believe. You will be able to see them all at google.com/logos/holidays-2009.html. So keep an eye out for them. In other […]
Make no mistake. I think real time search is indeed one of the most exciting developments that’s happened in the search space in years. But I also think search engines are acting a bit like cats getting a sniff of catnip. They’re high on real time search and acting kind of crazy. This week, Google […]
I have a long history loving and writing about that classic tradition, the NORAD Santa Tracker service. It’s just gone live for those who are ready to start searching for St. Nick. While you won’t actually get to track him until Christmas Eve, there are resources at the site now. NOTE: If you’re looking for […]
Hey news publishers. Stop acting as if your content only appears printed on dead trees and tap into the dynamics that the web offers. That’s a blunt summary of advice from Josh Cohen of Google News, from a wide-ranging interview with him on Google’s experiments with new ways of delivering news. Cohen, business product manager […]
Data driven anticipatory bidding can turn an ordinary holiday bump into something extraordinary. Here are some tips for how to take apart and act on the data.
Ah, the holidays—the most wonderful time of the year for retailers. Even though the uncertain economy has retailers only cautiously projecting an uptick in sales this holiday season compared to last year’s dismal downturn, the truth still holds that most will make 25-40% of their yearly sales in November and December. What is unique for […]
The Wikipedia entry for “Elephant in the room” reads that it is an English idiom for an obvious truth that is being ignored or goes unaddressed. It is based on the idea that an elephant in a room would be impossible to overlook; thus, people in the room who pretend the elephant is not there […]
Google Operating System notes that Google is once again flying rainbow colors to support gay pride celebrations happening this month throughout the world. Certain searches get topped by a rainbow-colored divider, symbolic of rainbow flags often flown by those in the gay community or in support of them. To see the colors, try searches for […]
When the Yahoo-Newspaper consortium was announced in early 2007 both Yahoo and the newspaper industry were stronger and in better shape than they are today. (That’s certainly true for newspapers.) Since that time Yahoo has suffered through the MicroHoo episode, gone through a couple reorgs, laid off a meaningful chunk of its workforce and gained […]
Contemporary media messages, delivered across an ever growing number of channels, surround consumers through out the day. The direct mail item, above the line advertising, promotional email or text messages received all have an undeniable impact on consumers, the difficulty lies in the integration of all these media which has seen marketers busy spreading their […]
Below are Search Engine Land’s 10 most popular stories from December 2008: Top 10 Most Popular Stories: December 2008 1) Santa Tracker 2008: Google & NORAD Team Up Again – My favorite Christmas activity is tracking Santa’s route around the world. Once again, NORAD and Google are making it easy. The NORAD Tracks Santa 2008 site […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Happy Holidays from Search Engine Land! Below is a listing of special logos from Google and the search industry for the holidays. I also posted this at the Search Engine Roundtable, with links to the past five years of logos from our industry. Everyone, have a happy holidays and thank you all for reading!
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. My SEM Wish List: All I Want For Christmas is the Perfect Search Tool, Continued In my last column, I explained how much I want a new […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Every year, Google dresses up the dividers between the organic search results and the paid search results with special holiday icons. This year is no different. David notified me that the special holiday dividers are now up. Every year, they do change up the icons they use, to give it an updated feel. Below, I […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today’s in-depth look: Creating a SEM Super Tool and a contest for search engine marketers: Calling all search geeks: PPC management tool vendor Marin is running an […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.