For Festivus, Google Once Again Provides A Festivus Pole
Google isn't doing the traditional "Airing of Grievances," but a virtual pole shows its Festivus spirit.
Topic: Christmas
Winter Solstice Google Doodle Marks The Shortest Day Of The Year
The animated snow globe on Google's U.S. homepage today marks the first day of winter for the Northern Hemisphere.
Bing Brings The Holidays Home With Snow, Lights & Jingle Bells On Its Home Page
Users can click on the small red gift icon in the bottom right corner of the Bing home page image to add holiday effects.
SearchCap: Google App, Holiday Decorations & AdWords Reports
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Never-Before-Seen AdWords Data Points That Have Been Quietly Rolled Out To Your Account Dec 14, 2015 by Susan Waldes Columnist Susan Waldes dives into the new Report Editor in AdWords […]
Google Gets In The Holiday Spirit After All With Hanukkah, Christmas & Kwanzaa Decorations
In the final days of Hanukkah, Google has decorated its search results for the Jewish holiday and added Christmas and Kwanzaa images, as well.
Grabbing Those Last-Minute Holiday Sales
It's crunch time -- for holiday shoppers and Q4 goals, alike. There's still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals.
Google “Play Dreidel” Search Returns Digital Version Of Hanukkah Spinning Toy
Skipping usual holiday-related search decorations this year, Google created a digital dreidel and Santa Tracker to show its holiday spirit.
Google Santa Tracker & Santa Village Go Live, Counting Down Days Until St. Nick Takes Flight
This year's Santa Village includes coding games and holiday traditions -- all available via desktop or the Santa Tracker Android App.
Holidays Are Comin’: Preparing Your Paid Search Programs For The Festive Season
Time to start planning those Black Friday campaigns! Columnist Laura Collins shares her tips for getting the most out of your paid search campaigns this holiday season.
Internet-Wide Retargeting POWERED By Social Psychographics
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition of Psychographic Targeting Hot House, aimClear Social Account Manager Gretchen Gautreaux illustrates precisely how to […]
Cookie ‘Black Friday’ Instagram Users With Facebook Custom Audiences
In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion. Facebook delivered mid-August with Website Clicks and Mobile App Install campaigns that are able to display ads in Instagram with Facebook targeting. Facebook’s targeting capabilities + Instagram’s visual prowess = […]
Hooray, Bing Ads Makes It Possible To Save Column Settings
This is one subtle change that will make a big difference in managers' daily lives.
Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding
BrandVerity's Q4 study looks at trademark usage in paid search across 10 industry verticals.
Bing Ads Offers Search Insights For Mother’s Day Marketers
Now A $20 billion holiday in the U.S., Mother's Day-related searches start rising roughly a month in advance, though search habits vary by gift category.
Google’s Christmas Holiday Logos For 2014
Google's Christmas Doodles now start going live. Here they are in higher resolution format.
SearchCap: Making Your Website Evergreen, Bing Upgrades Safe Search & No More Credit Cards For Adwords Customers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: The Google Flood, Drunk Penguin & Storm Preparation In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at […]
Google’s 2014 Holiday Decorations For Christmas, Kwanzaa & Hanukkah
Google dressed up their search results for the holiday season with animated Christmas, Chanukah and Kwanzaa themes.
Google Now Serves Up Santa Tracker Card For “Santa” & “Santa Claus” Searches
Now that it has launched its Santa Tracker, Google is delivering a “Santa Tracker” card for “santa” and “santa claus” searches on desktop and mobile. The card includes a link to the site’s “Santa Village” and lists the number of days until Santa’s big night. Google and NORAD both have rolled out their Santa Trackers, offering […]
Bing Ads Updates Campaign Planner Tool For Search Trends, Keyword And Competitive Research
In September, Bing Ads released its Campaign Planner tool, which includes vertical and product trend data, keyword research and competitive insights. This week, the first update to the tool was released. If you’re not already familiar with this tool, I recommend taking some time and digging into it. It’s located under the Tools menu in […]
Google’s Santa Tracker 2014 Is Up & Counting Days Until Santa’s Annual Sleigh Ride Around The Globe
Now that we have Thanksgiving out of the way, it’s time to start tracking Santa’s whereabouts. To make it easy, Google launched its Santa Tracker today, reminding us there are less than 23 days before Santa makes his annual trip around the globe. [pullquote]Santa’s dashboard – featuring the latest and greatest in Google Maps technology […]
Coupons, Coupon Codes, Promo Codes…When Content Is NOT King
A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few queries, […]
Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google
It’s been big news recently about major brands and Google penalties, and the floodgates feel open on people spotting even more brands possibly hit out there. Some new crackdown by Google? No. It’s the rise of hyperactive attention in this area, and that’s turning into a problem. Hence this open letter, on how we’re planning […]
Rap Genius Back In Google After 10 Day Penalty, Ranks For Its Name But What About Lyrics?
Lyrics site Rap Genius says that it is no longer penalized within Google after taking action to correct “unnatural links” that it helped create. The site was hit with a penalty for 10 days, which meant people seeking it by name couldn’t find it. That’s been fixed, though it’s unclear how much traffic the site […]
SearchCap: The Day In Search, December 30, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2014 SEO Playbook: Off-Page Factors Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will […]
Google’s Rap Genius Penalty Results In Huge Traffic Declines For The Lyrics Site
Before Christmas, Rap Genius was outed for link schemes and then on Christmas, Google penalized the site for those link schemes. The penalty is still on and a couple metrics sites show huge drops in traffic for the site, some as much as losing 90% of their traffic since the penalty. Marcus from Search Metrics […]
SearchCap: The Day In Search, December 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Bid Management And Account Structure Mistakes To Avoid On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes interviewed me about Quality Score for […]
Google’s Happy Holidays Logo Number Three: Same Theme Again, But With Snow Cabin Feel
We have been covering the Google Happy Holidays logos from Christmas eve to Christmas day and now, the day after Christmas – also Kwanzaa. Today, Google went with a wintery, snow cabin look, for there holiday logo. Here is the Google logo today: Yesterday, Christmas Day was this: On Christmas eve, the logo looked like […]
Happy Holidays Google Logo Day Two: Same Theme, But With An Urban-Inspired Illustration
Today’s Christmas Day Google logo looks similar to yesterday’s logo, with the same layout and border; but, includes artwork inspired by a more urban scene compared to yesterday’s horse-drawn sled. The logo includes an illustrated image of a city block complete with lighted buildings, cars, a bus, and Christmas tree, with Google listed in its […]
Google Maps Pegman Is Now Santa For Christmas
If you go to Google Maps and look at the Pegman used for browsing street view images, you will see the Pegman is wearing a Santa hat. The Santa Pegman is not new, it was shown to us when Google had a welcome back party for the Pegman in the new version of Google Maps. […]
Bing Dresses Up For Christmas
Bing has added a new set of decorations to their search results for the holidays. If you search for [christmas] at Bing, you will see a new wintery top area that counts down to Christmas day, lets you swap out different snowmen and also sends you to the Santa Tracker. Here is a picture of […]
SearchCap: The Day In Search, December 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Christmas & Kwanzaa Decorations Are Live For 2013 A few weeks ago, Google added their Hanukkah decorations, but now that Christmas and Kwanzaa are just around the corner, Google has […]
Google’s Christmas & Kwanzaa Decorations Are Live For 2013
A few weeks ago, Google added their Hanukkah decorations but now that Christmas and Kwanzaa are just around the corner, Google has now outfitted their top bar for the special holidays. The Christmas theme can be seen on Google by searching [christmas] and the Kwanzaa theme can be seen on Google by searching [kwanzaa]. The […]
SearchCap: The Day In Search, December 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Analyst Gives Both Google Now And Siri A “C+” Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now and Siri to determine which one […]
WhitePages Report Highlights Sad Side Of Season With Spike In Dating & Pet Searches During Holidays
Using search data from 2012, today’s WhitePages report shows just how depressing the holiday season can be. According to the site, last year witnessed a 265 percent increase in searches for dating services, and more than double the average number of searches for pet stores during the days between Thanksgiving and New Year’s Eve. “The […]
NORAD & Google Launches Rival Santa Trackers; Still No Comment From Santa’s Camp On Which Site Mrs. Claus Will Use
After NORAD announced last week it would be joining forces once again with Bing to track Santa’s whereabouts during the holiday season, NORAD Tracks Santa went live on Dec. 1. Google followed suit today by announcing the return of its own Google Santa Tracker. There’s still no comment from Santa’s camp on which site Mrs. Claus will be […]
Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend
Amid reports that brick and mortar sales were lackluster over the Thanksgiving weekend, ecommerce is looking like a bright spot this holiday season, with mobile devices playing an increasingly important role. Mercent, which powers major retailer campaigns online for brands including Brookstone, Office Depot and HSN reports same seller online sales increased 40 percent on […]
Google’s Festivus Pole Goes Live In The Search Results
It is that time of the year again, if you search for [Festivus] in Google, you will see a Festivus pole show up on the left hand side rail. Here is a picture: Google adds the Festivus pole every year but it seems this year it went live a bit early. That being said, you […]
Google’s Dreidels Decorations Live The Night Before Hanukkah
If you search on Google for [hanukkah], [dreidel] or similar Hanukkah themed searches, you will see the holiday bar at the top of the search results. This year, Google uses a bluish bar with dreidels, a four-sided spinning top used by Jewish children during the holiday. Last year, Google had Jewish stars for the holiday, […]
Budget Flexibility: Accounting For Regional Differences In AdWords
Recently, I’ve been seeing a lot of odd spending patterns in client accounts, especially when it comes to international Google AdWords campaigns. No, I’m not referring to mobile or enhanced campaigns — I’m talking about to a failure to account for regional differences in how online consumers search and convert. How you approach the issue […]
Interflora Is Back: What Did They Fix & How Did They Come Back So Fast?
Interflora got penalized only 2 weeks ago, right after Valentine’s day with a huge coverage in the media and also a some-what indirect statement from Google’s Matt Cutts himself about Advertorials also counting as paid links if they pass Page Rank (i.e. do not have NOFOLLOW tags on them). Now, just this past Sunday, a […]