Microsoft Advertising promotion extensions available in time for the holidays
Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads.
Topic: Christmas
What Prime Day signals for 2020 holiday retail
Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season.
13 stories of women who are shaping the SEO field
If you’re just starting to pave your way in SEO, read these empowering stories to learn what women love about SEO.
Ad Network Recommendation: Monumetric
Disclosure: We have not been paid to recommend this product, although we do use an affiliate link on this page. Everything that is written on this Product Recommendation page is the writer’s honest opinion. For websites running on WordPress (or Blogger), Monumetric is the top choice of ad network by The Online Advertising Guide. […]
Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon.
Google cleans up [Christmas]
Some surprising ads are no longer appearing on the search result.
Paid search trends to watch for the 2019 holiday shopping season
Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch.
Google on building a better holiday omnichannel strategy
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third quarter.
Affinity audiences coming to Google Search campaigns
In-market audience seasonal event segments like Christmas are also rolling out for Search and YouTube campaigns.
SearchCap: Google search bar, new rich snippets & Bing partner program
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partner Program shifting to calendar-year qualificationsDec 3, 2018 by Robin Kurzer The change will take effect in January. Google launches Q&A structured data for Question & Answer pagesDec 3, 2018 […]
What You Should Post
For anyone running a social media account for professional reasons, writer’s block can be a real problem. While unbridled enthusiasm for a topic can get you started, in the long run almost everyone runs out of steam. This can be a real problem as social media marketing demands that you provide constant posts and updates […]
Google says Assistant now on more than 400 million devices
Sales of Google Home smart speakers are considerably smaller.
New Year’s Eve 2017 Google doodle brings back penguins for the holiday doodle series
Today's New Year's Eve image is the third entry in the series.
December global festivities Google doodle marks day 2 of Google’s holiday doodle series
Today's doodle shows Google's animated penguins celebrating the holidays with their warm weather friends.
Google & NORAD Santa Trackers show St. Nick already in flight for his 2017 trip around the world
The two sites will be tracking Santa's whereabouts for the next 24 hours.
Search Engine Land’s Community Corner: Local SEO survey results, a new book on influencer marketing & SEO Christmas jumpers
As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere we had these announcements and events happening […]
SearchCap: Google algorithmic update, SEO reviews & mobile apps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms mid-December search ranking algorithm updateDec 20, 2017 by Michelle Robbins As the update continues to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data […]
SearchCap: Google mobile-friendly, email marketing with AdWords & Yelp reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google offers advice on how to get ready for the mobile-first indexDec 18, 2017 by Barry Schwartz Check your log files to see if you see an increase in smartphone Googlebot […]
December global festivities Google doodle kicks off series of holiday doodles
Today's doodle is the first in a series of doodles Google will post over the next two weeks leading up to Christmas and New Year's Day.
SearchCap: Net neutrality, AdWords grants & EU licensing fees
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: European press agencies push for licensing fees for their content from Google, FacebookDec 15, 2017 by Greg Sterling It remains to be seen whether European legislators and regulators will pick up […]
Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records
Columnist Christi Olson shares consumer and search data from the recent holiday weekend -- and provides tips for how to use search to boost your omnichannel holiday marketing strategy.
SearchCap: Apple search ads, Google’s newest search features & latest carousel test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple launches ‘set it and forget it’ Search Ads Basic for the App Store Dec 5, 2017 by Greg Sterling No keywords, no bidding with new simplified search product. Google’s latest […]
Google wraps Hanukkah, Festivus, Christmas & Kwanzaa searches in festive holiday decor
Hanukkah decorations include a Menorah, Christmas searches display a gingerbread house and candy canes, and Kwanzaa searches get a Kinara.
Google Santa Tracker is live, counting down the days until Christmas with holiday games & resources
This year's Google Santa Tracker comes with coding games, an elf filter in the Android app and daily updates delivered via an Advent-styled calendar.
SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads announces new Editor features for ad extensionsSep 28, 2017 by Susan Wenograd Now available: Support for scheduling and Shared Libraries for call and location extensions Canonical tags gone wildSep […]
2016: The year in paid search (A year of massive change!)
This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile's now-dominant contribution to search.
‘Tis the season! Google spreads more cheer on Day 2 of its Holiday 2016 doodle series
Google's 2016 holiday doodle series included three separate animated images posted on December 23rd, 24th and 25th.
NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help
In 1955, NORAD's number was mistakenly printed in a 1955 Sears Roebuck & Co. holiday ad. The organization has been tracking Santa ever since.
SearchCap: New Google design, Yahoo in review & top stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google replaces “in the news” box with “top stories” on desktopDec 7, 2016 by Barry Schwartz Google has replaced the “in the news” title with “top stories” on desktop to bring […]
‘Tis the season to optimize search bidding
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pattern, but they vary widely in how […]
SearchCap: Google app update, Bing & Google Ad Editor & holiday decorations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms testing movie and TV show ratings with like and dislike buttonsDec 6, 2016 by Barry Schwartz Google is now asking searchers to rate movies and TV shows. Google confirmed […]
Google adds holiday decorations for Christmas, Hanukkah, Kwanzaa & Festivus searches
Holiday-themed imagery has been added to search results, including a Festivus pole for those who prefer to air grievances this time of year.
Bing homepage gets 31 holiday-themed surprises for each day of December
In addition to offering holiday effects to customize the homepage, and winter-themed games, Bing will also highlight six nonprofit organizations.
Google’s 2016 Santa Tracker signals the official countdown to Christmas
This is the 12th year Google has counted down the seconds until Santa's December 24 departure from the North Pole.
SearchCap: Bing Ads app installs, Google link penalties & Veterans Day
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Meet a Landy Award winner: For its work with Scotts Miracle Gro, Acronym wins Best Overall Enterprise SEM InitiativeNov 11, 2016 by Greg Finn This year’s Best Overall Enterprise SEM Initiative […]
Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer
The result for Littlewoods Ireland: the most successful Christmas campaign ever
E-commerce trends: the difference between winning and almost winning
No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in particular, can seem overwhelming, especially if content and SEO departments aren’t always joined up or organized efficiently enough to build a solid strategy from a large scope of data. Search data […]
SearchCap: Google voters, CPC prices & sitelinks test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile brand CPCs on Google are climbing, finds MerkleJul 15, 2016 by Ginny Marvin Increases started at the end of June and have only affected smartphone CPCs. Google to launch new […]
Search In Pics: Google Robot Reindeer, Star Wars Gifts & Dublin Office Gift Box
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Dublin Office & The Christmas Gift Box Entrance: Source: Twitter Google’s Boston Dynamics Robot Reindeer […]