Content should be your first priority when thinking about SEO. Quality content is how you engage, inform, support and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility. Indeed, that’s why the Periodic Table Of SEO Factors begins with the content “elements,” with the very first element being about content […]
SMX West speaker Joey Daoud explains why it's worth the time to go back and optimize older videos on YouTube.
Natural language processing, SEO testing, technical SEO audits and more were all discussed in this vlog.
How Overstock weathered some really bad times in SEO and came out ahead in the long run.
Get reacquainted with best practices for getting your content in Google News.
Google gave a rare glimpse into how they manage their 7,000 internal websites.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads rolls out In-Market Audiences to all US advertisersMay 30, 2018 by Ginny Marvin Now out of pilot with over 170 audiences determined to be in buy mode. What’s the […]
Ten thousand followers make you an influencer. That’s the word on the social media street. Ten thousand followers and you can start charging companies just to be associated with you. Having even more followers will make you even more money, but 10,000 followers is the base amount you are aiming for. But why 10,000? Having […]
For anyone running a social media account for professional reasons, writer’s block can be a real problem. While unbridled enthusiasm for a topic can get you started, in the long run almost everyone runs out of steam. This can be a real problem as social media marketing demands that you provide constant posts and updates […]
Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out?
Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, you should establish a well-defined brand voice, which will set the tone […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CSEs will compete head-on with Google Shopping in EU search resultsSep 27, 2017 by Ginny Marvin To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 4 Ps of SEO & digital marketingAug 4, 2017 by Marcus Miller Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus […]
Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions.
SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change.
Noble Studios introduced a new approach to blogging and content creation for Tahoe South that resulted in a 134% increase in mobile site traffic.
Looking to discover which keywords are driving organic traffic to specific pages on your website? Columnist Glenn Gabe shows how to do just that with Google Search Console.
Columnist Casie Gillette explains how to tap into the questions prospective customers are asking, learn the language they're using, and use that intelligence to inform your strategy.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Panda 4.1 Should Change Your Content Strategy Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site — and how […]
Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site -- and how you should adjust.
Google made it clear earlier this year that those doing guest posts “for SEO purposes” might be subject to penalties. But the latest chapter in its war on guest posts feels a bit crazy: an entire site put into Google’s penalty box because of a single guest post that Google didn’t like. Your Entire Site […]
Yahoo is cleaning up Associated Content by deleting some of the articles, moving the keepers to Yahoo’s domain and giving the site a new name, too. And next year, Yahoo will begin an online training course to help its writers create higher quality content. The company has announced plans to “retire” more than 75,000 Associated […]
Recently, I had an amazing experience. I was invited to be a part of an all agency partner meeting. Throughout the day, we talked about various initiatives to ensure that the right partners collaborated on each to maximize the brand’s marketing dollars. However, we did something else that was far more valuable. We listened. The […]
FM’s Signal LA event kicks off today with a dynamic duo: Aol CEO Tim Armstrong, who is joined by Arianna Huffington, who’s Huffington Post site Aol bought this week and becomes the new president & editor-in-chief of the Huffington Post Media Group within Aol. Tim and Arianna were at the Super Bowl together, it turns […]
Yahoo has been investing in news, including original content development. Consistent with its content strategy the company paid roughly $100 million for “content farm” Associated Content just a few months ago. And, according to the New York Times, Yahoo is now planning to use search and search query volume to help drive editorial coverage. Yahoo […]
Website translation processes can often conflict with SEO objectives. How can these two opposites be reconciled? With such huge sums invested in localization -- it makes sense to get the maximum return on investment -- but you need to review the process. Here's how!
A dragon is a good thing to have. Everyone knows dragons have magical powers. They are wise, although sometimes also vain. Dragons can be fierce protectors, too. The magic of the content marketing dragon is lead generation, lead nurturing, and SEO (especially if your dragon has a long tail.) But if you’re going to own […]
Social Media is still a fresh concept for many companies and the resources allocated to these efforts are usually a slim as possible. However, cutting corners to save time could end up hurting you and your accounts down the road. One of the biggest time-saving items that can cause disunity and confusion when speaking to […]
I always thought that Boston.com’s local search tool on the site was a model for other newspapers to replicate. However it appears that “local search” on Boston.com was something of a failure. According to a story on the Nieman Journalism Lab site it never really took off: The reality is that Boston.com’s local search never […]
When optimizing a website for search, it is critical to target the right keywords as they play an important role in its overall success. Given that, it’s not surprising that when a page on a website has a subpar performance in search, many marketers jump to change its keywords. But doing so could be a […]
Let’s face it – unless you are YouTube or Hulu, you are looking for ways to build audience and streams to capture more in-stream advertising dollars. Nowhere is this truer than in the news market where CNN, the leading online news site, has a 1.2% market share in streams (Nielsen), and is selling-out 100% of […]
Grant Crowell, of ReelSEO and GC Interactive, published a whitepaper this week discussing the newspaper industry’s opportunity to tap into the increasing popularity of video consumption as a means to drive incremental site engagement and revenue streams. Full disclosure – my company, EveryZing, funded the research, however the findings, recommendations, and editorial content are all […]
“Who knows about Wikipedia?” asked Neil Patel. “Everyone,” he answered. And this is exactly why the session “Wikipedia and SEO” was completely packed at the 2007 SES New York show. Moderated by Danny Sullivan, the panel featured Neil Patel, Co-Founder of ACS, Stephan Spencer, Founder and President of Netconcepts, Don Steele, Director of Digital and […]