Google Business Profile Playbooks: What does Google recommend?
All of Google's Business Profile best practices in one place, with what's unique to restaurants, hotels, tours, and services called out so you save time.
Topic: Customer engagement
Winning the platform shift
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
Winning the platform shift
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
Yelp’s new tools help brands connect faster and engage customers in real time
Businesses can now use AI to respond instantly, capture leads, and engage customers more efficiently on Yelp.
Ready to level-up your mobile strategy? New consumer research and trends
In this webinar, Adobe shares what’s driving mobile app growth in 2025—and how real-time, personalized in-app experiences are converting users into loyal customers.
From search to social: Retargeting organic traffic with video strategies
Using video content in your SEO efforts can turn organic traffic into engaged social media followers, enhancing your brand's reach and trust.
Google adds WhatsApp ‘conversation started’ conversion action
Google Ads' new 'conversation started' conversion action helps advertisers track WhatsApp engagements.
Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing
Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints.
Get ready for 2025 with insights from industry leaders
The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.
The ultimate consent strategy for maximizing customer opt-ins
Whether you're looking to fine-tune designs, optimize messaging, or better understand user behavior, this webinar will offer practical insights on how to maximize opt-ins.
How to boost audience engagement: Top strategies and techniques
Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.
Transform content creation with AI and automation
Unlock new possibilities for efficiency and impact.
Omnichannel loyalty: Crafting a seamless customer experience
Learn how your brand can thrive by embracing this strategy.
How to use fan-driven marketing to foster brand love
Why investing in brand love and emotional attachments may be the best marketing investments that your brand can possibly make.
Improve the customer journey experience with these proven steps
In this webinar, Shutterfly's head of marketing shares the secret behind its CX strategy.
Get started on achieving real-time customer engagement at scale
In this webinar, learn the steps Shutterfly took toward real-time CX.
The future of local marketing: Promote your business and convert customers for life
In this live webinar, learn how messaging has evolved over the last decade, and how customer preferences impact local businesses.
Is your organization failing to build authentic customer experiences?
Understanding consumer behavior can drive meaningful communications.
Level up your customer experience by building a winning martech stack
In this webinar, learn how to understand consumer behavior to drive meaningful communications.
Be a digital marketing winner with these 3 powerful video storytelling strategies
Video storytelling should be an integral part of any online marketing strategy. By following these three fundamentals, brands can build the foundation for a strong video campaign.
Report: Insights-led engagement for the mobile-first consumer
Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the web.
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite brands.
4 takeaways for content marketers in the time of COVID-19
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage audiences.
What Are The Main Types of Digital Marketing Metric?
Being able to track digital marketing directly is what so strongly distinguishes it from offline marketing. Whereas newspaper, TV, radio, and outdoor ads only estimate viewership and effectiveness, online advertising can tell you how it performed, and right away. Yes, there are discrepancies in online advertising reporting, and yes attribution to traditional marketing channels has […]
Bing Ads launches ‘fan’ community program for its most dedicated advertisers
Starting today, users can apply to join the new advisory program.
Business profile and review best practices from TripAdvisor and Yelp
Businesses that complete their profiles see 5x the customer leads each month.
Report: 58 Percent of SMBs On Social Media Sites, Most Have Only Limited Engagement
There’s been a boatload of survey data released in the past six months documenting the adoption of social media by US small businesses (SMBs). The numbers range from about 40 to 70 percent of SMBs reporting they’re using social media to some degree. Yet survey data aren’t always accurate because it’s challenging to get a […]
CPG & Paid Search: 4 Tips to Build Deeper, More Cost-Effective Bonds With Consumers
Paid search at its core is a dynamic, competitive, ever-changing auction space where retailers and brands alike are competing to get in front of the same consumer. But with so many different calls to actions, different price points, and different sources of information appearing within every search, how do you set your brand apart and create a loyal consumer in an efficient and affordable way?
Microsoft Launches A New Loyalty Program: Bing Rewards
Prior Microsoft search loyalty programs, SearchPerks and Cashback, were retired. But maybe the third time’s the charm: today Microsoft is rolling out Bing Rewards Preview (beta). It’s a credit card or airline-style loyalty program that offers users credits that can be redeemed for products, gift cards or charitable donations. People must first install the Bing […]
How To Use Creative Specials To Boost Your Facebook Presence
For newer Facebook marketers, finding the right tone and messaging can be tough when looking to attract fans. Facebook users are different than the normal website visitors as physical customers, in that they react to specials/offers very differently. However, if done right, special information or deals can make your Facebook page flourish.The key is that […]
What You Can Learn About Social Media from Woot.com
Woot.com redefined deals on the web and created a huge social presence along the way. The Woot blueprint is a great example of how to not only move merchandise but also how to breed raving fans across a variety of mediums. In case you have been living under a rock and haven’t heard of Woot, […]
Five Tips To Avoid Getting Burned When Starting Social Media Campaigns
If you’re not already tapping into social media, you should, as the channel offers brands tremendous opportunities to foster community and engagement. But many marketers jump into social media efforts with little more than a “cool” idea. This is a mistake. Not only could it pose serious implications for a brand, but it could also […]
How Monitoring Twitter Can Help Build Links
Here’s a scenario: Jane gets on Twitter and tweets about wanting a coupon for a company that I’ll call ABCWidgets, because yes, I am that dorky. The staff of ABCWidgets, being all forward-thinking, are monitoring Twitter to see what’s being said about them. They see this tweet, respond to Jane with a 10% off coupon, […]
Live Blogging: SMX Social Media – Effectively Leveraging Social Networking
It’s day two of Search Marketing Expo Social Media and first up is levering social networking. On this panel are Dave McClure of 500Hats, Cindy Krum of Blue Moon Works, and Helen M. Overland of Non-Linear Creations. We’re going to learn all about using Facebook, MySpace, and LinkedIn for customer engagement, branding, and driving traffic. […]