Google Merchant Center for Agencies now supports up to 1,000 linked accounts
Google has clarified that Merchant Center for Agencies accounts can now link up to 1,000 client Merchant Center accounts
Topic: Digital agency
How one broken form cost an agency months of leads ft. Danny Gavin
A simple technical failure cost an agency months of leads, revealing why communication and QA matter as much as PPC performance.
AI is squeezing marketing agencies from both sides
Agencies embraced AI to cut costs, but clients did the same. Now expectations are rising, budgets tightening, and value under scrutiny.
Emina Demiri talks surviving firing your biggest client
Emina Demiri reveals how firing their biggest client — worth 70% of agency revenue — taught them hard lessons about client concentration.
How to Scale White Label Link Building Without Killing Quality
Struggling to scale quality link building or find a reliable white label partner? Agencies often fall short. Here's how to succeed.
Confessions of a PPC-only agency: Why we finally embraced SEO
SEO used to feel like guesswork. Not anymore. Here’s how a PPC-first agency turned it into a performance machine.
AI, SEO, and Client Success: 7 Agency Trends Defining the Year
Navigate the year with AI. From automating tasks and optimizing SEO to building authentic client connections and increasing visibility.
12 tips to win more SEO clients
Learn how to build a strong client pipeline with these practical strategies, outreach tips, and expert insights.
15 questions to ask your new SEO clients
Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset.
Digital marketing primer: Understanding strategies and measuring success
Dive into key tactics, the results you can expect and how to measure success across SEO, PPC, content marketing and more.
How to build a better remote team at your digital marketing agency
Learn how a personality strength assessment tool can help you identify team members' strengths and drive greater success.
37 key questions to ask when evaluating digital marketing agencies
Essential questions to evaluate digital agencies on auditing, performance, team structure and capabilities during selection.
Google Ads offering businesses free consultations through Gmail pop-ups
Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.
Transform enterprise SEO challenges into opportunities
Juggling multiple large-scale SEO projects comes with its fair share of challenges. Learn how you can turn them into growth opportunities.
Automated SEO reporting for clients: The agency’s guide
In this step-by-step guide, you’ll learn how to leverage automated SEO reports to strengthen your client-agency relationships.
How to use AI in digital advertising
Advertisers can benefit from AI-based efficiency tools in an ‘always on’ era.
5 tips for handling client and stakeholder requests for PPC projects
Stay in control of your paid media projects while fostering successful relationships. Learn how to manage PPC requests effectively.
How to run your digital agency from anywhere in the world
Learn how to run your business from anywhere in the world by managing your workspace, time, boundaries, team and technology.
It’s time to de-frenzy PPC
PPC work doesn't have to mean late-night, last-minute urgent client requests. Learn the seven causes of PPC frenzy and how to avoid them.
White label link-building services: How to do it right
Use these essential tips to help you understand if white label link building is right for you and how to find the right partner.
Setting client expectations with a thorough preliminary SEO analysis
Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit.
How to effectively deliver the results of your work to clients
When working with clients, make sure you have everything you need for effective communication to build lasting relationships.
What clients need from your marketing agency today
Learn where SMBs want agencies to step in and help – and why they're willing to pay agencies more.
5 tactics to scale your agency
Here’s how to overcome the most common agency challenges and grow your operations.
Is it time to completely rethink your keyword management process?
How many keywords are you managing right now, for how many clients?
How to show the business value of your SEO proposal
Forecasting SEO performance is still a thorny subject in the industry.
How SEO forecasting can help you get the right clients
Why using a realistic forecasting methodology can give you a competitive advantage.
Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year
Adam Heitzman from Higher Visibility and David Dweck with Wpromote give their best advice for running a successful search agency.
2021 outlook for digital marketing agencies: the future is bright
The ability to prove the value they're creating for clients is contributing to agencies' resilience in 2020 and a positive outlook for next year.
How would an SEO agency be built today? Part 2: Current business model(s)
In Part 2 of this series, we explore the current business models of SEO agencies – including value propositions, revenue drivers, key resources, and more.
Advertisers signal glimmers of optimism, start spending again
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase.
Video: Jennifer Van Iderstyne on agency types & multimedia SEO
We also talked about content creation and working with web site misalignments for the benefit of SEO.
Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies
Roughly 53 percent of firms doing local SEO have 10 or fewer clients.
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
Help us understand how digital agencies are evolving: Take our survey
If you work at a digital agency, we want to hear from you.
SEO agencies – Important questions to ask before choosing one
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of bad agencies, nor is it to “name and shame” any […]
The flexibility requirement for SEO agencies
SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change.
Avoid Hurdles When Working With Multiple Agencies
Columnist Pauline Jakober discusses how to work through common issues that arise when clients employ multiple agencies.
Digital Advertising Agencies 2014: A Buyer’s Guide
Table of Contents Section I: Scope and Methodology Section II: Digital Advertising Agencies: Types and Services Section III: Digital Agency Market Trends Section IV: Choosing a Digital Agency Section V: Conclusion Appendix A: Guidelines for Developing an Effective RFP Appendix B: Resources "Digital Advertising Agencies 2014" editorial team: Editor: Claire Schoen, Digital Marketing Depot Researcher/Writer: […]
Do You Own Your International Search Program?
One of the outcomes of the Google Farmer/Panda update has been more executives asking the question: “Is my agency doing any of those tactics for my program?” Interestingly, a byproduct has been a number of multinationals who have realized that they really did not know what their local market agencies were doing and are now […]