SearchCap: The Day In Search, August 21, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SES San Jose Coverage Roundup – August 21, 2007Below is a roundup of all the coverage I was able to find throughout the day of the SES San Jose conference. This […]

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • SES San Jose Coverage Roundup – August 21, 2007

    Below is a roundup of all the coverage I was able to find throughout the day of the SES San Jose conference. This coverage is for the second day of SES, taking place on August 21, 2007. If I missed any, please add a comment below….

  • YouTube Initiates Monetization Strategy With Transparent Video ‘Overlays’

    People have been speculating about how YouTube would eventually monetize video streams, as opposed to page views. The answer comes in the form of an innovative approach that involves almost transparent animated flash “overlays” that will appear on selected videos. It’s an attempt to balance the competing demands of an…

  • Google News Adds News Videos

    The Google News blog announced that they are now embedding videos within Google News from several sources. Google News currently syndicates videos from CBS, Reuters, and a number of local Hearst TV stations and uses YouTube’s player to display the videos within the Google News search results. Google says they…

  • Google Maps Adds Embed Map Feature

    As expected, Google Lat Long Blog has announced that you can now embed your Google Maps, easily, into your web pages. Just go to the map you like, click on “link to this page” at the top right corner of the map and select the code within the “Paste HTML…

  • Eight Essentials For Crafting Killer Paid Search Ad Copy

    Here are eight observations about writing and testing pay-per-click ad copy. They’re broad generalizations, so there’ll be situations where these don’t hold, but we’ve found them generally accurate….

  • Yahoo Site Explorer Adds Dynamic URL Rewriting Tool

    The Yahoo Search Blog announced a new Site Explorer feature that enables webmasters to inform Yahoo about dynamic URLs that may be create duplicate content. The new feature is named “Dynamic URL Rewriting” and it allows webmasters to view potential duplicate content issues and have Yahoo rewrite those URLs at…

  • Search Illustrated: How Optimized Press Releases Impact Visibility

    Most companies are savvy enough today to put press releases on their web sites. Sadly, few bother to optimize press releases for search engines, and that’s too bad, because a well optimized press release can do more than just rank well in search results—it can can also offer additional…

  • Yahoo Buys Mobile Ad Content Company, Actionality

    Yahoo! buys Actionality from Mobile Entertainment reports Yahoo has purchased Actionality, a company that specializes in creating ad-funded mobile content. Actionality has technology that embeds games with ads at the point of download. Actionality is a Munich-based company with sales offices in Berlin and Hong Kong. There has been no…

  • Google Earth Adds Real Time Traffic Layer

    The Google Lat Long Blog announced that they have added a new layer in Google Earth to provide real-time traffic data. By activating the traffic layer, little green, yellow and red balls are overlaid on the highways and roads, each symbolize the level of traffic congestion in that area….

  • New Rumors Surface On Microsoft Buying Yahoo After Ballmer-Rose Interview

    Ballmer discusses Yahoo acquisition rumour from PC Advisor reports on a recent interview with Microsoft’s CEO Steve Ballmer and PBS’s Charlie Rose. In that interview, Rose questions Ballmer of the Yahoo/Microsoft merger rumors from earlier this year. The new revived question is if Microsoft is still interested in a Yahoo…

  • Google Bumps Up Video Store “Goof” With More

    Last week we reported Google To Shut Down Video Store On August 15th. The thing was, those who purchased videos at Google Video were taken back by the return they were getting from Google from this closure. Back then Google gave a few days for users to watch their videos…

  • Yahoo Changes UK Home Page Design

    The LocallyType blog noticed that Yahoo has updated their Yahoo UK home page. The new design has more clean space around the search box. The Yahoo content and services don’t truly begin until after the search box is displayed. I am told that the Yahoo UK home page looked more…

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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