SEO horror stories: Here’s what not to do
These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.
Topic: English
Google now enables GMB profile edits from Search and Maps [updated]
The company is seeking more SMB engagement by making updates easier and more accessible.
Google launches ‘people cards’ in Search
The new feature enables individuals to create a Knowledge Panel-like card.
5 tips for starting international PPC
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.
Apple’s Siri gets first major redesign in years
Plus there is a new Apple Translate app that is private and on-device.
New Google My Business features aim to help SMBs pivot and survive COVID-19
The new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services.
Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
SMBs spend billions annually on digital advertising and marketing services.
Google testing Question Hub in the U.S. for COVID-related queries
Initially launching in India and other regions where Google had content gaps, Google is now testing this in the US.
Google showing ‘key moments’ feature on multiple videos in search results
The video timeline feature is getting more visibility in mobile search.
Several WordPress SEO plugins are on the fritz
Site owners using Google Analytics Dashboard for WP, Yoast SEO and Rank Math should check for the following issues.
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
Google showing product availability markup in image search results
Image previews display the price, description and other relevant structured product data.
Google adding more news content to ‘top stories’ in search results
Users will now see multiple carousels of news stories.
Google now shows carousels of reviews on local business profiles
Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson confirmed.
Say hello to Google’s new Publisher Center
The interface is now the central hub for publishers to manage content across Google.
BERT is rolling out to Google search in over 70 languages
The algorithm was first introduced to search in October.
How to use new Google Ads Combined Audiences
Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting.
FAQ: All about the BERT algorithm in Google search
What it is, how it works and what it means for search.
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for machines.
Welcome BERT: Google’s latest search algorithm to better understand natural language
BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain.
Google’s voice AI resonates in new Pixel Recorder app
Recorder identifies words, sounds, and produces a searchable transcript, even without an internet connection.
Google rolling out ‘Incognito Mode’ for Maps, activity data deletion via Assistant
These privacy controls promote trust and won't impact targeting and analytics.
Google search adds key moments for videos in search
It is live, the "in this video" timeline feature in search is officially live and works for English YouTube videos.
SMX Overtime: Your questions answered about Google penalties and their impact on websites
SMX London attendees asked SEO expert Fili Wiese a wide-ranging number of questions about penalties, indexing, crawling and more.
Google adds playable podcasts directly in the search results
Google can hear you clearly now and surface content within your podcasts.
Google Search Console sending performance report emails
Your clients may be getting emails from Google Search Console with their performance for the month.
SMX replay: SEO that Google tries to correct for you
Patrick Stox explains the processes to pay attention to and the ones to leave to Google.
How a localized SEO campaign delivered global market share, lifted revenue
The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S.
Google brings the Assistant to Waze
Part of Google's Assistant everywhere strategy, Waze users will be able to 'avoid tolls' and 'report police' without touching the screen.
Ad Network Recommendation: Media.net
Disclosure: We have not been paid to recommend this product, although we do use an affiliate link on this page. Everything that is written on this Product Recommendation page is the writer’s honest opinion. For growing websites which have passed the 25,000 page views per month mark, it’s time to look for a new ad […]
Google Assistant everywhere: more dedicated buttons, expansion on lower-end phones
The company is also adding local search suggestions in Messages.
Analyst: 8 billion voice assistants by 2023
Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels.
Bing Ads multiple language targeting: What you need to know
There are important nuances to ensuring your ads reach users in the languages they understand.
Demystifying Google’s guide to clicks, impressions and position in Google Search Console
Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC.
Google lets users see their related search history with new card
Google helps searchers remember what they saw on Google in their past searches and web site visits with a new search feature.
Google is testing a pronunciation feature in web search
Check out this cool new feature Google is experimenting with in search.
How a physician review site recovered from Google’s ‘medic’ update
A website in the healthcare niche saw improvement after removing the Google auto-translate plugin and rating schema from their translated pages.
SearchCap: Google Search Console report change, Google Shopping expands & SinglePlatform with Moz
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do men and women value online reviews differently? Dec 14, 2018 by Jamie Pitman New research suggests there is an opportunity for businesses to get ahead of their competitors by generating […]
Google Shopping expands to India in English and Hindi
Google enters India's massive market where Flipkart and Amazon have been battling for e-commerce dominance.
Google Lens goes live for search on iOS: We tested it out
Now that Lens is no longer buried in Google Photos we'll see more rapid adoption of visual search.