5 international SEO tips that don’t include hreflang
Hreflang tags are not enough to ensure a country-specific site ranks in its local market. Follow these tips to boost your international SEO.
Topic: English
Google adds structured data support for pros and cons on product markup
Even if you don't use this markup, Google may still show pros and cons in the product search result snippets.
Indexing and keyword ranking techniques revisited: 20 years later
Learn how keyword-based ranking techniques have evolved – from the 'little old ladies' to the vector space model, to today.
Google releases July 2022 product reviews update
This update, the fourth Google product reviews update, will take 2-3 weeks to roll out.
Google launches 3 new ad creation tools
The new features give advertisers and teams the ability to create and collaborate, without leaving the ads platform.
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
Twitter announces Product Drops for merchants
Merchants rejoice. You can now set up notifications to alert your followers when your brand drops new products.
Google updates its title algorithm for multi-language or transliterated/scripted titles
Make sure your titles match the language and/or script of your page or Google may change it for you.
Google adds learning video rich results
These rich results show in English in all regions for academic learning content on desktop and mobile.
Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO
This is not a new problem – and it goes far beyond Slawski. Some brands may even be helping fund this low-quality content.
Google multisearch to gain near me support
Soon you will be able to search by image for matches of places, stores or restaurants near you.
New Education Q&A structured data help document from Google
This document can help you technically implement Quiz structured data to your flashcard pages.
A guide to machine learning in search: Key terms, concepts and algorithms
Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search.
How to interview and hire for entry-level digital marketing positions
Does your agency or brand need to hire employees with little or no digital marketing experience? Try these helpful tips and questions.
Bing’s Ethical Shopping hub expands to U.S., Canada
Fashion brands that sell environmentally-friendly products now have greater visibility on Microsoft Bing.
Google MUM update: What can SEOs expect in the future?
Is MUM Google's next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
YouTube launching new search insights tool
You can now research what YouTube users, and your own viewers, are searching for, to find content gaps and create more relevant videos.
Google’s new highly cited label for top stories now live
Google announced this feature would be rolling out a few weeks ago, now it is live in the US English mobile search results.
Google multisearch – search by image and text at the same time
Just to be clear, MUM is not currently being used for this search feature - yet.
The right approach to multilingual marketing strategy
Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing.
Google launches new highly cited label in search and improved about results for rapidly evolving topics
This is to help searchers better understand if they should trust the search results displayed by Google.
Google releases March 2022 product reviews update with additional ranking criteria
The new product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage.
Google refine this search and broaden this search now live in search results
While the things to know and things to consider feature is not fully live yet.
Google adds Journeys to Chrome: search your history by topic
Want to resume searching for topics you did days or weeks ago? Google Chrome's new Journeys feature makes it easy to do.
How Google uses artificial intelligence In Google Search
From RankBrain, Neural Matching, BERT and MUM - here is how Google uses AI for understanding language for query, content and ranking purposes.
New Google mobile search feature: People Search Next
See what Google's new search feature looks like when you do 'near me' searches on mobile.
Google launches ‘Shops’ section in mobile search results
The Shops section shows three to ten retailers based on their organic search rankings.
Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond
Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.
Microsoft Advertising now supports Spanish language ads in the US
The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.
Google December 2021 product reviews update is rolling out now
The update will take about three weeks to fully rollout, Google said.
Facebook’s topic exclusion controls test rolls out to more advertisers
In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time.
Google tool for reporting domain verification and user management issues with Search Console
Google is piloting a program to allow some users to contact Google over Search Console domain verification and user management issues.
What does Google’s infinite scroll on mobile mean for advertisers?
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads.
Google rolling out continuous scroll on mobile
This is gradually rolling out today for most English searches on mobile in the U.S.
Google unveils multimodal search, new SERP features; Thursday’s daily brief
Plus, the case for zero-party data as we approach the end of third-party cookies.
Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
MUM brings multimodal search to Lens, deeper understanding of videos and new SERP features
At Google’s Search On event, the company previewed ways its MUM technology may change how users search.
The greatest hidden cost to marketing success: Ineffective communication
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond
More Google Ads campaign changes this month; Thursday’s daily brief
Plus, Reddit makes good on its advertising features promise
Incorrect business listings deter 63% of consumers; Thursday’s daily brief
Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab.