Topic: Europe

Revealing the marketing agenda for 2017

The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms like Instagram have implemented click-to-purchase buttons, Alexa and Cortana became a household names, and Snapchat Spectacles are the talk of the town — […]

Native advertising, the new marketing workhorse

Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent, according to Google. In contrast, native ads enjoy much higher CTR and […]

SEO

MarTech Europe is just 2 weeks away. Don’t miss out!

As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organizations’ technology, marketing and management to serve evolving customer needs. The agenda is packed with more than 20 case studies, keynotes and fireside chats, […]

SEO

See the complete agenda for MarTech Europe

Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage […]

SEO

MarTech Europe is just 2 months away, don’t miss out!

We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations. Above is an overview of the agenda, […]

SearchCap: Google political bug, Google PageRank redirects & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google returns special presidential candidates box that previously omitted Donald TrumpJul 27, 2016 by Barry Schwartz Google blames “technical bug.” Sanders continues to show as having Google: There is no PageRank […]

SEO

Marketing. Tech. Management. See the MarTech Europe agenda.

Personalization. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organizational/people issues, and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend MarTech Europe, 1–2 November in London. The MarTech agenda features case studies from brands and agencies innovating […]

SEO

Create exceptional experiences and connect with other MarTech executives this November in London

There’s little doubt that we stand at the dawn of marketing’s Golden Age, a time when digital customer experiences and services routinely surprise and delight. Those mastering software-powered marketing are in the vanguard of this new age. Meet them at MarTech: The Marketing Technology Conference. You’ll hear firsthand how marketing technologists, creative technologists, growth hackers, […]

SEO

Search in Pics: Kangaroos, Russo brothers & new napkins at Google

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Kangaroo at Google this week: Source: Google+ Russo brothers visit Google London: Source: Google+ New napkins […]

SearchCap: Google Expands RTBF, Google PLA GTINs & Crawlers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Retailers: GTINs Required By May 16 For Google Product Listing AdsFeb 11, 2016 by Ginny Marvin GTINs will be required for brand name products sold by multiple merchants. 5 Simple Strategies […]

Google Street View Goes “Miniatur” To Capture Hamburg Model Train Exhibit

Miniatur Wunderland is a massive model railroad exhibit in Hamburg, Germany, spread out over 1,300 square meters (nearly 14,000 square feet). It’s reportedly Hamburg’s most popular tourist attraction. Started in 2000, it features eight sections that depict various scenes and countries throughout Europe and the US, including a mini Las Vegas and Grand Canyon. Google […]

German Publisher Group Sues Google Again Under Draconian Copyright Law

A group of German publishers has filed a civil complaint against Google. The group, constituted as VG Media, claims to be enforcing Germany’s “Ancillary Copyright” Law, passed in 2013. This is the latest episode in an ongoing dispute between German news publishers and Google. Essentially, the publishers are suing to get Google to pay them […]

Local Traffic “Diversion” — Google Claims It’s A Bug, Yelp Says It’s Intentional

Local search represents between 30 and 40 percent of mobile search results. Local is critical for consumers and represents billions in annual ad spending. And it’s a high-stakes area for all the companies involved in serving or selling to local businesses. Over the weekend, the following exchange took place on Twitter regarding Google’s local search […]