Adobe to acquire Semrush
Adobe will acquire Semrush for $1.9 billion, the companies announced today, with closing expected in the first half of 2026.
Topic: General Motors
Who won: Measuring the most effective Super Bowl 2024 Ads
Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.
Twitter’s U.S. ad revenue drops 59%
Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?
Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0
Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.
This day in search marketing history: January 5
Google AdWords introduces click-to-call ads, plus: IndexNow WordPress plugin, AdWords 2x budget change, search being solved and more.
Google launches Ad Creative Studio to customize video and display ads
The new feature is aimed at allowing advertisers to dynamically change ads aimed at multiple audiences and demographics.
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
5 tips and trends from Google Webmaster Conference
The Google Webmaster Conference was filled with fun information. Here are the more important topics covered.
GM Turning Its Cars Into Rolling (Local) Search Engines
Company hopes that 4G LTE will attract and retain OnStar subscribers.
How & When You Can Turn SEM From A Checkbox To A Core Business Component
Search Engine Marketing (SEM) is no longer a “nice to have” for businesses, but rather a “must have.” This wasn’t the case 10 years ago, when SEM got dumped into the “test budget” if there was any money left over after TV, radio, print, out-of-home, display, email, SEO, PR and sponsorships. It turns out, however, […]
Enterprise Social Media Management Software 2014: A Marketer’s Guide
Table of Contents Section I: Market Overview Section II: Enterprise SMMS Market Trends Section III:Enterprise SMMS Platform Capabilities Section IV: Choosing an SMMS Platform View complete Table of Contents "Enterprise Social Media Management Software" editorial team: Editorial Advisor: Michelle Stinson Ross, Social Marketing Manager, Offers.com Editors: Karen Burka, Senior Research Consultant Claire Schoen, VP, Marketing […]
Yelping In The Beemer: Review Site Inks Deal With BMW
Yelp is now established and mainstream enough to be included in BMW’s Online/in-car content. Yelp reviews and related content will shortly be available to BMW owners “who subscribe to the optional BMW Assist Convenience Plan and have a navigation-equipped vehicle capable of receiving the BMW Online service.” This means select BMW vehicles (see below for […]
Report: IAC Is Google’s Biggest Ad Spender, According to Kantar
Kantar Media is taking a stab at estimating advertiser spend on Google, and a new report it produced for AdAge shows IAC/InterActiveCorp spent $174 million on paid search ads in the first three quarters of the year. IAC is, of course, the parent company of Ask.com, Match.com and the Newsweek Daily Beast, among many other […]
SearchCap: The Day In Search, November 3, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Algorithm Change For Freshness To Impact 35% Of Searches; Twitter Firehose Remains Off Google announced they are rolling out a new search algorithm change that helps make the search […]
OneRiot Brings Social Targeting to Mobile Devices
Social ad network OneRiot is introducing the ability to target mobile audiences by interests, demographics and influence on its ad network of Twitter clients. The company produces an influence score for individuals and organizes them into buckets based on several targeting variables. Advertisers can then buy audiences according to those groupings. In a case study […]
Google Maps “Send To Car” Running Out Of Gas?
There have been a number of comments in forums and tweets that people aren’t seeing the Google Maps’ “send to car” option any longer. The following comment is representative: The send to car option is gone from the Google Maps Beta: there is only a send to email and send to phone option. Is it […]
SearchCap: The Day In Search, September 8, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Instant Search: The Complete User’s Guide Google Instant promises to change the way people search. Speaking at today’s announcement, Google’s Marissa Mayer called it a “fundamental shift in search.” As […]
Court: Trademarked Keywords Can’t Be Used By Third Parties In AdWords
Last week the Second Circuit Court of Appeals issued a ruling in the Rescuecom v. Google case that has some potentially serious implications for all concerned. The appellate court has jurisdiction over cases arising in Connecticut, New York, and Vermont but the case has national impact because of the way that AdWords is operated and […]
Search Biz: MSFT Layoff Rumors, Google Chrome Complicates Mozilla Relationship & More
There are several gloom-and-doom reports in circulation today about Google, Microsoft, Web 2.0, and the entire Internet sector, for that matter — not exactly how you’d like to start out a holiday week, but so be it. Let’s get started, shall we? First up, we’ll hit the rumor mill. The Mini-Microsoft blog is getting and […]
Location in the Browser: What Does It Mean?
Not long ago, Google rolled out its “Geolocation API” (via Google Gears). Initially it was intended to enable third party publishers and developers to get location for their apps on mobile devices using a combination of the phone’s inherent location-awareness technologies (i.e., GPS) and Google’s cell-tower database (which has been expanded now to include WiFi […]
National Advertiser Trade Group Recommends Against Google-Yahoo Search Deal
The Association of National Advertisers, a high profile trade group that represents “400 companies with 9,000 brands,” has sent a letter to Assistant US Attorney General Thomas Barnett in which the group objects to the pending Google-Yahoo search advertising deal.
Mr. Search Marketer Goes To Congress (Part 2)
Going to Washington, D.C. to represent our industry to Congress was a great honor and the highlight of my career as an online marketer. It happened so fast, I never really had time to think about it, and I’m glad I didn’t because I probably would have freaked out. We had fun, saw the sights, […]
Send To TomTom: Google Maps Partners With Personal Nav Device Maker
TomTom, the maker of personal and in-car navigation devices that just won a bidding war ($4.2 billion, 2.9 billion euros) with competitor Garmin for digital mapping provider TeleAtlas, has announced a partnership with Google. Google Maps will now give users the option to send maps or business listings to TomTom devices. Google (and Yahoo) already […]
Google AdWords Getting Bolder
We spotted a new Google AdWords phenomenon yesterday – as you know, Google “bolds” words in ad text that match the keywords you’re bidding on. The example below shows that synonyms of keywords are now appearing in boldface. We’ve confirmed with Google that this is a new “feature,” and it also works with antonyms. So, […]
SearchCap: The Day In Search, April 25, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
MapQuest Partners With GM’s OnStar For ‘Send to Car’ Directions
General Motors’ OnStar Division and MapQuest have announced a partnership (see the video and related info on how it works) that allows OnStar subscribers to plan their trips via MapQuest and then send those directions to their cars. The service is called “Web Destination Entry” and will reportedly be made available to roughly 2 million […]
Text Messaging: Where The Volume And The Dollars Are Today
In case you hadn’t noticed mobile marketing is generating lots of buzz these days. And with buzz usually comes revenue forecasts. Indeed, various research firms are throwing out numbers for mobile advertising, music and video that make online advertising look like a fly on the butt of an elephant by comparison. There’s a certain logic […]