What is influencer marketing and how to navigate it
Influencer marketing drives trust and reach. Learn how it works, why it’s effective, and how to build campaigns that convert followers into customers.
Topic: Generation Z
Long-form content is still very much alive, and here’s how to do it
Learn what qualifies as long-form content and what it takes to rank—structure, depth, search intent, and E-E-A-T. Make your content go the distance.
Content decay: What it is and how to fix traffic drops
Losing rankings over time? You might be facing content decay. Learn how to spot it, fix it, and keep your content fresh, relevant, and visible in search.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.
Google still leads, but Gen Z and AI are reshaping search behavior: Survey
Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by age and intent.
43% of consumers now use AI tools daily: Report
Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service research is low.
Snapchat Ads drive higher ROAS for ecommerce brands: Study
A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering e-commerce brands a surprising edge.
Ecommerce advertising: Strategies to drive online sales
Learn top ecommerce advertising strategies for 2025. Discover how to boost ROI with paid search, social ads, retargeting, and performance marketing.
Revisiting ‘useful content’ in the age of AI-dominated search
What if your content strategy signals incompetence? In the AI era, even well-meaning SEO could be hurting your brand.
2025 will redefine loyalty. Here’s what that means for brands.
New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?
Is Google really getting worse? (Actually, it’s complicated)
Explore why Google search may feel worse, why it isn’t necessarily worse, and how shifting dynamics shape the search experience.
Why creator-led content marketing is the new standard in search
From TikTok to Google SERPs, creator-led content is now a key pillar of search. Learn to build trust and drive discovery today and beyond.
Survey: 36% of consumers start searching on Pinterest, not Google
Visual search is in. Pinterest is quietly emerging as a search engine for Gen Z and Google isn't always the go-to anymore.
Your top B2B YouTube ads questions – answered
YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles.
How to use YouTube Shorts to drive sustained growth, engagement
More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.
Search behavior, decoded: What platform preference really tells us
Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.
Short-form, big impact: What creators can teach performance marketers
Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads.
Is keyword targeting as impossible as spinning straw into gold?
Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.
Google partners with Roblox on video ads
The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.
Social search is Gen Z’s Google: Are you visible where it matters?
From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands.
Beyond Google: How to put a total search strategy together
Boost your search visibility by working on a total search strategy that connects you with audiences on TikTok, Pinterest, Reddit and more.
Pinterest SEO: Your guide to brand discovery
Pinterest isn’t just social – it’s a search powerhouse. Here's how to get discovered by high-intent users searching Pinterest for inspiration.
Google VP of Ads bets on AI to transform ads into tailored consumer journeys
Google outlines how AI is transforming advertising as they enable more personalized content delivery across YouTube and AI-powered Search.
59% of Americans click on brands they know in Google results: Survey
Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted source for information.
Survey: 42% of people say Google Search is becoming less useful
More than half of respondents also said they rely on their community for information rather than Google or other search engines.
AI search is gaining traction, but it isn’t replacing Google: Survey
AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.
Instagram and TikTok outrank Google for Gen Z shoppers: Survey
Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.
Google search trends every restaurant needs to know in 2025
From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.
Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset
Google's Demand Gen will soon get new channel controls, creative enhancements, and retail-specific features.
Supreme Court upholds TikTok divestment order: What you need to know
TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.
TikTok advertising: A comprehensive guide
Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.
How to select a CMS that powers SEO, personalization and growth
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.
Paid search helps drive record-breaking $241.4 billion holiday season: Report
Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite.
Search, social and video: Evolving digital PR for 2025
See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.
How Gen Z is redefining discovery on TikTok, Pinterest, and beyond
Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt.
Decoding ad spend: Key insights from the 2024 presidential election
Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome.
Knowledge graphs: An introduction
Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval.
Maximizing your B2B paid media ROI with alternative platforms
Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.
SEO beyond Google: Building your brand on Reddit, Quora, TikTok and more
Essential insights to diversify your brand’s online presence, expand your reach and engage with audiences on key platforms.
What Is SEO – Search Engine Optimization?
Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO, and much more.