What YouTube learned by analyzing over 8,000 top ads
YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.
Topic: Generation Z
What winning video advertising creative looks like in 2024
Here's how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.
Unlock AI’s potential in paid media creative
A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively.
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the "new SEO" – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
Repurposing content: How to extend the life of your content assets
Transform your content strategy with effective repurposing. Learn how to breathe new life into existing assets and reach diverse audiences.
Social search and the future of brand engagement
See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.
Survey: Shoppers open to using AI search to discover products
55% of consumers believe generative AI search engines could make it easier to discover products and services.
Niche blogging in the new Google reality: 5 strategies to thrive or die
Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here's what to do instead of giving up.
Entity-oriented search: The evolution of information retrieval, explained
Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords.
The SEO-UX paradox: Achieving visibility without sacrificing user delight
SEO doesn't have to undermine UX. Learn how to create user-centric experiences that resonate with users and satisfy search engines.
How to launch a product-led SEO strategy
Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.
Bill requiring TikTok sale or ban becomes law in U.S.
TikTok says the measure, signed into law by President Joe Biden today, is unconstitutional and plans to challenge it in court.
TikTok SEO: The ultimate guide
Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips.
U.S. House passes bill forcing TikTok owner to divest or face nationwide ban
TikTok owner ByteDance will have six months to divest the social media platform or risk losing its 150 million U.S. users if the bill becomes law.
TikTok reportedly developing new app to rival Instagram
Developers claim to have spotted a new welcome message in the back-end code of TikTok, hinting at the new Instagram competitor.
Joe Biden supports bill to ban TikTok in the U.S.
TikTok is accusing U.S. senators of staging a pre-determined vote to ban the platform in America.
TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’
TikTok could lose its 150 million-strong U.S. user base if new legislation receives Senate approval next week.
TikTok faces fresh calls for potential ban by U.S. Senators
New legislation could require ByteDance, TikTok's owner, to sell the app within six months or face a U.S. ban.
How to reach new audiences with multi-platform search advertising
Expand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.
Local search in 2024: Key trends and tactics for marketers
Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.
Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics
Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching.
TikTok pushing users to add Search shortcut
TikTok wants more people to search more often on the platform. The platform is encouraging users to add search to their device home screen.
Google showing TikTok videos in featured snippets, SGE
TikTok's value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets.
Search universe analysis: A deep dive
Look into Google, YouTube, TikTok, Reddit, and more to uncover growth opportunities and develop an integrated multi-platform search strategy.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
SEO year in review 2023: The year of generative AI
It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
Microsoft and Baidu Global team up for enhanced ad placement capabilities
The partnership will launch early next year in the U.S, Canada, United Kingdom and Australia markets.
No, ChatGPT isn’t stealing Google’s search market share
Any impact of ChatGPT on Google's search dominance is overblown at this point, as ChatGPT only has 2% of Google's monthly traffic.
3 key trends reshaping YouTube marketing today
Here's the lowdown on AI-generated content, community building and multi-language audio in the world's largest video-sharing platform.
Microsoft signs deal to serve sponsored links in Snapchat’s My AI
"Highly relevant" ads will be served to Snapchatters when they use My AI to search for related queries.
TikTok quietly adds Wikipedia snippets to its search results
Google may now face serious competition in TikTok as the platform expands its SERPs with content from the wider web for the first time.
Survey: 51% of Gen Z women prefer TikTok, not Google, for search
New survey finds Gen Z prefers TikTok due to the video format of the results and more relatable and personalized answers.
Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
Who cares if Gen Z significantly prefers user-generated content?
Are generational labels becoming obsolete in marketing? Here's why you should reconsider your strategies to reach diverse, modern audiences.
So, you started a company TikTok – now what?
With the right approach, you can expand your reach on TikTok with a lower investment than traditional search engines. Here's how.
Google Ads launches new tool to help marketers connect with Gen Z
Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
Study: TikTok loses popularity as ecommerce search engine
Amazon's popularity has grown as the starting point for product searches, including those in younger generations.
How to use GA4 to optimize your digital marketing strategy
Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.
50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
5 must-know Reddit Ads tactics for B2B marketers
Looking to boost your B2B marketing efforts? Follow the tactics outlined here and experiment with what's possible on Reddit.