10 big changes with search engines over my 20 years of covering them
Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he's been writing about it.
Topic: Gmail
SearchCap: Google local ranking, Bing ads analytics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google documents Google My Business local ranking factorsApr 1, 2016 by Barry Schwartz Google’s document on ranking in the local search results has been expanded to include factors like links, articles […]
SearchCap: Google image saving, link building outreach & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The real impact of Google’s new paid search ad layout on organic searchMar 29, 2016 by Winston Burton We’ve heard a lot about how Google’s changes to its paid ad display […]
Google is completely redesigning AdWords: Offers first peek
The now-legacy platform will be undergoing a redesign process to make it easier to navigate and use.
Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop
Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4.
How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year
Amit Singhal has been living his digital life mostly off his two smartphones for more than a year.
Epic Roundup: The Biggest Things To Happen In Paid Search In 2015
From new deals to more data to audiences, 2015 was packed with PPC changes.
Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In
Yahoo's foray back into search advertising faces a mountain of challenges, from volume to functionality. Industry executives share their thoughts on Gemini’s trials, promise and future.
US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini
Seasonality and advertisers' reluctance to put budgets toward Gemini due to limited capabilities suppressed overall growth, report finds.
SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The SEO And User Science Behind Long-Form Content Sep 28, 2015 by John E. Lincoln Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, […]
Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting
Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data.
How Google Now, Siri & Cortana Predict What You Want
It's like magic when your digital assistant has an answer before you think to search. Here's how they understand your needs.
With iOS 9, Apple’s Siri & Spotlight Search Get Smarter
New sources continue to push Google to the edge of Apple's search ecosystem, but Google Now remains ahead on predictions.
SearchCap: Google Health, Google Maps Explore & Our App
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The Search Engine Land App Now Live For iOS & Android Download the new Search Engine Land app, plus the Marketing Land sister app for iOS and Android devices now. Google […]
New Interactions Reporting In AdWords Follow On Video Campaigns Integration
Columns show ad engagements that reflect performance by ad format type in each campaign.
Yahoo Follows Google In Building Out Local Search Marketing Reseller Program
As Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold. The company is expanding and adding resellers to its Preferred Partner Program. Its latest partner is small business marketing platform ReachLocal. Existing Preferred Partners include Marin, Acquisio and Kenshoo, among others. For […]
Cortana For Android Is Officially Available For Download In US Beta
A month ago, Microsoft’s virtual assistant Cortana became available for download in a pre-beta release. Now, an official US beta version of Cortana for Android is here. An iOS version is coming soon. The full Cortana experience and functionality are available to Windows 10 and Windows Phone users. But because Cortana for Android doesn’t access […]
12 Biggest Things To Happen In PPC So Far In 2015
New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms.
Cortana For Android Available For Download Ahead Of Official Launch
A few days ago, Microsoft’s digital assistant, Cortana, became available for download. This is not the official launch, and it’s not clear the software is ready for all Android devices. It certainly didn’t function properly on my Nexus tablet. Several people have already written about it, and it appears to be fully functioning for some. […]
US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report]
Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to Merkle RKG.
Sophos Uncovers Mass Link Spam In Google’s Search Results Via Cloaked PDFs
Hackers use PDF documents to inject links and keywords and -- through cloaking techniques -- scam searchers to go to other web sites.
Yahoo Search Testing Google Powered Search Results
Yahoo confirms they are testing supplementing other search ranking providers, including Google, to power Yahoo Search.
Google Shuts Down OrderAhead Local Restaurant Listings Hijackings
Seattle based GeekWire has written several articles about OrderAhead‘s fake restaurant listings SEO strategy, which has been turned back by Google. The company used dubious or unethical tactics to gain SEO advantage, creating fake restaurant sites and claiming Google+ pages to outrank and deceive both search engines and consumers. On one level this is just the […]
Yahoo Or Bing Could Now Divorce Before 10-Year Search Deal Expires
New deal terms allow either Bing or Yahoo to terminate with four-months notice.
SearchCap: Google Mobile URLs, Bing Ads Variants & Bing iPhone App
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing iPhone App Gets A Refresh With New Privacy Controls, Image Search Results & More Emojis Updates make it possible to launch apps from the search results page, enable a “Privacy […]
Yahoo-Bing Reach New Search Deal; Yahoo Gains Right To Serve Search Ads On The PC
New terms pave the way for Gemini-powered search ads on the PC.
Google Panda & Penguin Lack Real-Time Updates, Despite Google’s Past Statements
Google had given statements that its Panda and Penguin anti-spam fighting filters were running constantly. Now it says there's still delays between data pushes.
SearchCap: Google Panda & Penguin, Bing Ads Upgraded URLs & Getty Images Partners With Bing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Adding Support For Upgraded URLs The roll out will occur in two stages: one for AdWords imports and a second for full availability within Bing Ads. Link Risk Management: […]
Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1
GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices.
Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet
A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut into Google's lead. Gemini's growth in mobile search traffic share appears to be following that same pattern.
SearchCap: Pinterest Search Customized By Gender, Dissecting Organic Traffic & Expedia Buys Travelocity
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG] Click share also rose on Bing’s product ads, doubling from Q3. Pinterest Search Is Now Customized By Gender Aiming […]
Search In Pics: Google Glass Mug, Google Pool Table & Gmail Paper
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
China Cuts Access To Google Search & Other Google Properties
Chinese users report they are no longer able to use Google for search. Google's transparency report confirms this.
Google Rolls Out Search App Redesign For Android Lollipop Devices
Google announced today it is rolling out a redesign of its Search App for Android devices running on the Lollipop OS. Along with the “…bold colors, fluid animations and simplified layouts” of the new material design, Google says the updated app allows Nexus 6, Nexus 9 and Galaxy Note 4 users to set their device […]
SearchCap: App Extensions Coming To Bing Ads, Apple’s Search Ambitions & How To Win At SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App Extensions Coming To Bing Ads App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app […]
SearchCap: Bing Emoji, Google Webmaster Guidelines & Gmail Messages In Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Now Lets You Search By Emoji Want to search for something using popular emoji characters? Microsoft’s Bing search engine now supports this. Bing announced the news in a post today, […]
Gmail Messages Now Showing Up In Google Searches
Since Google released its new Gmail “Inbox” feature last week, TheAndroidSoul.com reports that Gmail users can now get to their Gmail Inbox by doing a Google Now or web search. According to TheAndroidSoul.com, the following search terms resulted in Gmail showing up in search results: my inbox gmail inbox get inbox show inbox inbox from […]