Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3.
Topic: Gmail
Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too
Google announced more options for users to control the kinds of ads they see.
SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: 80% of Google Home results come from snippetsJan 18, 2018 by Greg Sterling But they aren’t always the source of answers for Google Home. Turn finger traffic to foot trafficJan […]
PPC 2017: Epic review of the biggest trends & updates in paid search
This year, artificial intelligence and machine learning underpinned nearly every paid search update.
SearchCap: Bing & Reddit, Google travel pricing & meta descriptions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Fundamentals of writing meta descriptions don’t change with longer search snippetsDec 14, 2017 by Barry Schwartz Google has officially commented about what webmasters should focus on when writing meta descriptions […]
AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
Google Customer Match becomes more accessible to advertisers that don't have large customer email lists.
Google AdWords Editor updates to support budget type option for video ads & more
A couple months after adding Showcase Ads to AdWords Editor, Google has updated the program to support even more features.
SearchCap: Google short videos, AdWords scripts & IoT for local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Submit your SEO questions to Google for upcoming short Q&A videosOct 9, 2017 by Barry Schwartz Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to […]
SearchCap: Yelp hits Google again, link building & SMX East preview
Below is what happened in search today, as reported on and from other places across the web.
Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads
Google, Bing Ads and Amazon are all seeing growth in shopping ads.
What to make of the EU’s absurd antitrust ruling against Google
In its concern over Google's market dominance, the EU has focused on the wrong issue. Its ruling won't benefit consumers and isn't going to bring CSE business back.
SearchCap: EU fine, Google algorithm changes & local features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU slaps Google with $2.7B antitrust fine for favoring its own content in search resultsJun 27, 2017 by Greg Sterling The fine is much larger than expected and sets a worrying […]
LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.
Google adds ‘Personal’ search filter, then drops it
Google tests a personalized version of their search results for signed-in Google users. Did you see it?
Google warns against misusing links in syndication & large-scale article campaigns
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.
SearchCap: Google ranking study, mobile image search features & link authority
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Top-ranking page in Google ranks for a thousand other queries, tooMay 9, 2017 by Barry Schwartz Should you optimize a single page for one keyword phrase? This study might say […]
SearchCap: Google authority score, hotel reviews & Bing image backstory
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google assesses the ‘authority’ of web pagesMay 3, 2017 by Danny Sullivan Google has no single authority metric but rather uses a bucket of signals to determine authority on a […]
6 key paid search trends from Merkle’s Q1 2017 report
Here's a look at what's happening with Shopping ads, expanded text ads, device bidding and more.
SearchCap: Google AdWords Quality Score metrics, redirects & SEO challenges
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 1,000 ways to redirectApr 13, 2017 by Patrick Stox What’s in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why this critical technical SEO task can often trip […]
Merkle: Google Q4 search growth aided by changes other than ETAs
Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google.
SearchCap: Google app update, Bing & Google Ad Editor & holiday decorations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms testing movie and TV show ratings with like and dislike buttonsDec 6, 2016 by Barry Schwartz Google is now asking searchers to rate movies and TV shows. Google confirmed […]
Among latest AdWords Editor updates: Convert text ads to responsive ads
Version 11.7 of AdWords Editor also includes additional support for Gmail and YouTube ads.
Google makes it easier to add & remove emails from Customer Match lists in AdWords
Keep lists up to date by uploading changes to existing lists.
Google creates its own antitrust woes with poor communication over search listings
Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google's defense from antitrust charges.
Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3
Still, mobile spend increased significantly year over year, and Google product listing ads continue to drive growth.
SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business testing advanced verification process for spammy map categoriesOct 5, 2016 by Barry Schwartz Google tests a new spam prevention technique for local results called advanced verification. It uses […]
AdWords Editor now supports more ad formats, device bidding
Advertisers can create and edit Gmail ads and more in version 11.6.
SearchCap: Offline call data, AdWords budget creep & AMP fire hose
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Allstate: offline call data improved SEM performance and the customer experienceOct 3, 2016 by Greg Sterling Company generated increase in quality calls and lowered customer acquisition costs. 3 mysterious and scary […]
SearchCap: Penguin & link building, PPC leads & social
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s new and cool at Google from SMX East 2016Sep 30, 2016 by Mark Traphagen At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s […]
Is Google filtering your business in the local search results?
Seeing a shift in Google's local results? It's not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google's local ranking filter.
Google launches ‘In Apps,’ a way to find content within apps on Android phones
Somewhat similar to Apple's Spotlight, the new feature allows you to search your Android phone for content, as opposed to the web.
AdWords managed accounts get a roll-up of individual account notifications
The notifications show opportunities and alerts for accounts, campaigns and keywords managed under the umbrella account.
Google Search Console bug sends re-verification notifications to users
Don't panic, says Google -- That verification email from Google Search Console was an accident, but it may be a good time to check to see who is a verified user on your account now.
Search for Okay Google commands available in Google Search App
Kristijan Ristovski put together a list of 150 commands you can use with Google voice search at ok-google.io.
Google opens Customer Match to Shopping Campaigns
Advertisers will be able to retarget customers with product listing ads.
Google’s Sundeep Jain on the Expanded Text Ad rollout, device bidding, similar audiences & more
During a keynote discussion at SMX Advanced, Jain shared insights on how Expanded Text Ads will roll out and what advertisers should be working on ahead of the holidays.
SearchCap: Bing Ads copy & paste, Google updates Search analytics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Copy & paste comes to Bing Ads UIMay 10, 2016 by Ginny Marvin Easily add keywords and ads to new ad groups from the web interface. How to make SEO a […]
Google confirms live demo of new AdWords redesign will happen on May 24
A new screen shot shows how ad scheduling data might be presented in the updated interface.
With “Trips” app, will Google finally deliver a better travel experience?
New Google travel effort promises to bring together a range of tools and capabilities.
Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners.