Google ad revenue growth ticked up in Q2
Ad revenues were $32.6 billion in the second quarter of 2019.
Topic: Gmail
Decompose your ads, not your brand
It's time to rethink the way brand assets are put together because now we have less control over dynamic ad formats in the final version.
The big picture: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
“Trips” consolidates Google’s travel offerings
Enables advertisers and marketers to reach travelers on desktop and mobile.
New native Discovery ad campaigns from Google monetize Discover feed for first time
Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly.
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
Google Assistant moves from the cloud to the phone, now 10X faster
The faster Assistant will be available on Pixel phones 'later this year' and could become a major competitive advantage.
Former Google CEO Eric Schmidt to leave Alphabet board of directors
He will remain with the compain the very limited role of 'technical advisor.'
Bing Ads rebrands as Microsoft Advertising
The new name reflects a broader focus on ad inventory, data and targeting capabilities.
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What will Google Hotels mean for online booking sites?
The new site mirrors the UI of Google Flights and could have a similar affect on the hotel booking market.
Think like a search marketer to drive growth with YouTube
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube.
5 takeaways from Google’s Q4 2018 earnings for search marketers
Google executives discussed search experience, campaign, device and performance updates on Monday's earnings call.
SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Sponsored Products ads now support dynamic bidding, bid adjustmentsJan 15, 2019 by Ginny Marvin Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. DuckDuckGo […]
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019
Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.
Report: Google’s Chinese search project ‘Dragonfly’ ends (for now)
A combination of internal and external pressure has apparently prevented the project from going forward.
Google employee walkout followed by call for Google blackout at 11:10 am Pacific time
There is a call to users to stop using Google services for short period to show support for the walkout.
Opinion: Google can’t resist China’s 800 million internet users
Despite moral and ethical concerns, Google CEO Sundar Pichai defends company's potential re-entry into China.
SearchCap: Common SEO mistakes, Facebook outage impacts news site traffic & remarketing lists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are you guilty of these common SEO mistakes? Sep 24, 2018 by Sherry Bonelli Mistakes happen. When they do, the best response is to learn from your errors, and those made […]
When users log into Gmail or YouTube, they’re now also logged into Chrome
The concern raised by some is that users will unknowingly be sending their browsing data to Google.
SearchCap: Bing augmented reality & Quora targeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Augmented reality artist creates sculptures using Bing searchSep 21, 2018 by Chris Sherman At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random […]
Here’s an exclusive insider look at SMX East
Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s […]
Google Drive’s rebrand to Google One includes offers for hotels found in Search
Deals on hotels found in Google Search are spotlighted in the Benefits section of the new Google One app, with plans to add more promotions from Google properties.
Report: Google building China search query ‘blacklist’ with aid of 265.com
The site was purchased by Google in 2008 and has been used to compile lists of keywords and websites that will be banned.
Report: Google plans to re-enter China with government-approved search app
Company reportedly has been meeting with officials and developing prototype search apps that comply with Chinese censorship demands.
Google Ads arrives. So long, AdWords
Google's new branding for its ads platform is starting to roll out
Ex-Googler John Giannandrea takes charge of Siri
Apple has merged Siri and its machine learning groups under Giannandrea’s leadership.
Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.
SearchCap: Google updates ad settings, negative SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates ‘Ad Settings’ to allow users to turn off targeting signals Jun 14, 2018 by Amy Gesenhues Google is also extending ‘Why this ad?’ notices to all services that display […]
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner websites and apps.
Introducing Search Engine Land’s ‘Guide to PPC’
Just getting started with paid search or need a refresher on what's new and possible with ad creative, targeting, tracking and measurement? Check out our new PPC guide.
SearchCap: Google political ads, movie tickets & shopping with dynamic remarketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google voice-enables movie-ticket buying with FandangoMay 4, 2018 by Greg Sterling Enhanced capability is likely a preview of many similar Google Assistant integrations to come. Google rolls out new ID requirements […]
Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type
Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network.
Shopping ads are eating text ads: Accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle's Q1 2018 report shows Shopping campaigns dominate retailers' paid search click volume.
SearchCap: Local search ads, Intent keywords & The Flying Housewife
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Look Ma, no keywords! Phrase-free AdWords campaigns are hereApr 26, 2018 by Andy Taylor Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location […]
SearchCap: Google loses RTBF case, local pack report & schema SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google loses ‘right to be forgotten’ case in UK High CourtApr 13, 2018 by Greg Sterling Decision likely to spark other appeals to courts by those denied de-listing. Want to target […]
SMB marketing survey finds only 3% use outside agency or vendor
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute
SearchCap: Google AMP email, link building & PPC teams
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West is coming! Here’s everything you need to knowFeb 14, 2018 by Chris Sherman Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be […]
Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
The new spec is available through the Gmail Developer Preview, with support in Gmail slated for later this year.
Google adds new features & improves navigation for mobile hotel & flight searches
Aiming to make travel planning easier on a mobile device, Google is rolling out new tabs that let users switch between hotel, flight and trip details.