Google expands media buying with real-time bidding integrations
The integrations are meant to assist advertisers in becoming more competitive when targeting new audiences within apps.
Topic: Google
How to prioritize SEO keywords for content creation
Having thousands of potential keywords worth targeting is overwhelming. Learn how to prioritize keywords when creating SEO content.
Google: Page experience is not a ranking system, but it is a ranking signal
Google's core ranking systems look to reward content that provides a good page experience.
How to create a resource page
Follow these steps to create a resource page that delivers real value for your readers and bolsters your content strategy.
Google UA historical data will be available until July 1, 2024
Turndown is also the same date for standard and 360 properties.
New update to Google’s Dangerous products or services policy
Violations will be issued, at least 7 days, prior to any suspension of your account.
Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say
This update was more widespread than previous updates because it targets more than just product reviews.
5 new changes to the Google Ads API
The revised client libraries and code examples will be made available by Google next week.
Where traditional search and AI chatbots excel: A closer look
Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand.
Meta’s ad revenue up 4% in Q1
Daily users increase 4% too.
Google Ads is testing a gold verification badge
Though Google has not yet released a statement, the new badges are likely in testing phase.
The SEO hierarchy of needs for local businesses on a budget
Focus on the local SEO hierarchy of needs, and get the right foundations in place for a chance to compete in the SERPs. Here's how.
Google updates site names in search results after numerous complaints
The fix is rolling out and while it does fix a number of inappropriate site names, it does not resolve all the reported issues.
Google now supports 25 more countries with new return policy structured data
Plus, some are now noting more return and shipping details in the Google search results.
How to uncover the root cause of PPC performance changes
Here's how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track.
How to outsource link building: Benefits and tips to follow
Boost your SEO strategy with this guide to outsourcing link building for better website visibility.
Google search revenue rises 2%, slight dip in total ad revenue
YouTube revenue also fell almost 3% YoY.
Google April 2023 reviews update is finished rolling out
As a reminder, this reviews update started on April 12 and goes well beyond just product reviews.
Google Ads errors and issues reported
Google is investigating the latest issues and will report back with an update "shortly."
A catastrophic Meta bug caused overspending, higher-than-average CPA’s
A major outage took advertisers by surprise on Sunday with ad spends and CPA's reaching 4x or more.
16 of the best AI and ChatGPT content detectors compared
We tested the top detection tools for AI-generated content. Here's what they are good and bad at, plus what to expect when using them.
Bing search results gain site name and favicons
Bing Search is looking a lot more like Google Search and you can now report issues with site names to Google.
Bing Webmaster Tools to gain Bing Chat impressions and clicks next month
We will soon be able to see how much visibility and traffic Bing Chat is sending our web sites.
Google announces new validations for ad account names
Account names with URL's will no longer be permitted.
How to create a guide that is optimized, useful and comprehensive
Use these tips and examples to create useful guides that build trust with your audience and earn search traffic.
Bing Chat gets better at news questions and minimizes no-response answers
Plus, Bing said they reduced unnecessary duplicate searches and end conversations.
Google explains the use cases for its different crawler types
There is Googlebot, special-case crawlers and user-triggered fetchers.
Google removes several search ranking algorithm updates from its ranking systems page
Page experience is important for your users and usability, but it never seemed all that important for rankings.
You can now use Google Bard to help you code
You can use Bard to help you code up some Python scripts to automate some of your daily SEO or PPC tasks.
What is evergreen content and why it’s important for SEO
Here's why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix.
4 new Google Analytics 4 Home page features
Google has added a new welcome tutorial, made changes to the Suggested for you section and more.
Generative AI coming soon to Google Ads
The AI will generate ads by remixing creative content (images, videos, text) to target specific audiences and meet campaign objectives.
Top 9 WordPress technical SEO issues to address
Here are common technical issues WordPress site owners must fix to ensure they get the most SEO value out of the platform as possible.
Search the 15.7 million websites in Google’s C4 dataset
Now you can find out whether data from your website helped train large language models that help power Google Bard.
Google launches a new crawler named GoogleOther
This crawler is similar to Googlebot, but it will be used internally by Google teams to crawl the public web.
5 reasons your Google Business Profile might get suspended
Some “unwritten” rules can trigger your GBP's suspension and impact your local search visibility. Here are some violations to watch out for.
Google Bard adds more variety to drafts
Bard always showed multiple drafts but now those drafts are more distinct from each other, Google explained.
Google says helpful content should have good page experience
Google does add that when it comes to page experience evaluation, it is not just page specific but can also be site-wide.
Google Search Console page experience report going away
The Core Web Vitals and HTTPS report is staying but the mobile-friendly test is going away.
Google Search Console adds new rich results report for “Subscribed content”
Reader Revenue Manager publishers can now measure traffic from Google Search queries and fix structured data.