Google Analytics 4 now lets you modify and create events using regular expressions
This allows you to migrate destination and event goals using regex.
Topic: Google
Who’s verified? Who’s not? Who knows, it’s Twitter
Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue.
UK publishers sue Google for $4.2 billion in lost ad revenue
Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.
Google updates Bard to improve math, logic responses
Google said Bard can better understand and respond to prompts for multi-step word and math problems. Coding is coming soon.
Google Maps can detect fake phone numbers in photos and remove them
Google also shared some states on how it fought fake reviews and content in local search.
These 44 hilariously terrible BuzzFeed travel articles were AI-assisted
Need 44 reasons why you need to be careful about publishing AI-assisted content, even if it is easy to do? Meet As Told to Buzzy.
How paid placements will evolve alongside AI-powered search
Paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era of search. Here's how.
Unlike the never-ending ‘year of mobile,’ AI-powered search really is the next big thing
It's only natural to wonder whether all the recent hubbub about AI-powered search is much ado about nothing – or if it is the next big thing.
How the March 2023 Google core update compared to previous core updates
We asked some of the Google tracking data providers for data on the latest Google algorithm update.
Google 2022 Ads Safety Report reveals more than 6.7 million ad accounts suspended
The new Ad Transparency Center will allow users to access information about Google ads in Search, YouTube, and Display.
Google launches Perspectives, About this author and more ways to verify information
Google's new features should give searchers more reason to trust your site, your authors and the content on your pages.
Google delays enforcement of Government documents and official services policy
The policy rollout was initially intended to begin on March 31, but now Google will begin enforcing the policy changes May 24.
Google March 2023 broad core update done rolling out
This March 2023 core update took 13 days to roll out. This was a fairly impactful update compared to previous core updates.
How to survive a Google core update and come out on top
Learn four tips to improve your website so it won't just survive a Google core update – but maybe even thrive.
Core Web Vitals report within Google Search Console updated
You may see a change in the number of URLs reported in the Core Web Vitals report in Google Search Console
Google Ads Editor version 2.3 is out with 12 new features
The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns.
Google Ads testing verification badges
We were unable to replicate the badge, and requests for comment from Google have not been answered yet.
Google Search Console breaks out Merchant listings and Product snippets appearances
This is an update to previously launched reports from last September.
How to write title tags for SEO with ChatGPT
Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags.
This day in search marketing history: March 27
Google research finds a #1 organic ranking can still benefit from PPC, plus: RIP Blekko, authorship, Google robots.txt generator and more.
2023 Survey: Local search ranking factors
Whitespark has surveyed dozens of local SEO experts to compile what they believe are the most important ranking factors for local search.
This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
This day in search marketing history: March 25
Google Panda patent granted, plus: Microsoft starts IndexNow push, mobile-friendly update details, AdWords remarketing and more.
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
This day in search marketing history: March 24
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
The new Bing making (small) gains on Google Search
Page visits on Bing have risen 15.8% and Bing is becoming a more significant referral source for some publishers.
3 new Google Discovery ads features
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend, Google says.
Countdown to GA4: 100 days to make the switch
Like it or not, the countdown to GA4 is winding down. Here's what you need to know.
Is ChatGPT your secret weapon for SEO content editing?
Refreshing existing content is vital to the SEO content lifecycle. Here are various ways ChatGPT can aid with content editing for SEO.
Optimizing for Bing Places: Is it worth it?
Despite its limitations compared to Google Business Profile, Bing Places can be a solid source of local organic traffic for some industries.
This day in search marketing history: March 23
March 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
How The Verge gamed Google with its ‘best printer 2023’ article
The authoritative tech publication used ChatGPT to produce the majority of a satirical review, pointing out that it shouldn't rank. Yet it does.
Google Analytics has increased the number of allowed properties
Requests for more than 400 properties will be reviewed case-by-case and subject to close scrutiny before approval.
Google Bard is here and disappointing vs. Bing Chat and ChatGPT
Google has finally launched Bard. Here's a first look at indexing speeds, inconsistencies and search intent on Google's AI chatbot.
Google explains why Bard rarely lists citations and links to content creators
Google said it will link to citations when Bard directly quote at length from a webpage.
How to keep up with macro trends that impact PPC performance
Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes.
This day in search marketing history: March 22
Google AdWords forces use of call extensions, plus: zero-click searches, rel=next/prev apology, PC search query volumes peak and more.
Google adds ranking update history to Search Status Dashboard
Google said the new Ranking section of the Search Status dashboard will show active updates as well as history up to 2020.
Breaking Bard: Google’s AI chatbot lacks sources, hallucinates, gives bad SEO advice
Google Bard suggests buying links, predicts the next Core Update and refuses to share links to its sources. We're off to a ridiculous start.
Google Bard waitlist opens: How to get access to the AI chatbot
You can sign up for the waitlist if you are based in the US or UK.