How to measure schema performance
Learn the KPIs you can use to measure the impact of your schema deployment efforts on your website's SERPs visibility.
Topic: Google
9 more states join federal antitrust lawsuit against Google
The Biden administration has sought to toughen antitrust enforcement. Alongside the Google lawsuit, it is also challenging multiple proposed mergers.
Google’s interest-based ad experiments show ad spend, click-through rates down slightly
In the first quarter of 2023, a study assessed the performance of interest-based audiences using a mix of privacy-preserving signals.
Google implements a new GA4 fractional, cross-channel web conversions feature
The new tracking enhancement could lead to more precise measurements and improved optimization.
Use this Looker Studio template to track SEO performance
Get actionable performance data on your organic search campaigns when you set up this Looker Studio dashboard.
Google adds new return policy structured data support for merchant listing
These changes come with the new shipping and return information in the Google search results.
How to set up an offline conversion import from Salesforce into Google Ads
A step-by-step guide for importing conversions from Salesforce into Google Ads to help you analyze lead quality from paid search campaigns.
Google investigating Merchant Center ad disapprovals
It's unclear if the issue is due to a glitch, but Google is looking into it. There is no ETA for a fix.
Canadian advertisers now have access to Google vehicle ads
The availability of vehicle ads will extend to additional countries at a future date.
Google shows shipping and return information in the search results
Google Search Console added a report to monitor and fix the structured data required to enable this display.
How Google may identify and evaluate authors through E-E-A-T
Learn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.
How to create how-to content in 7 steps
The right how-to content with clear steps and instructions can save someone's day. Here's your guide to creating a great "how to" article.
Google planning new search engine while working on new search features under Project Magi
Project Magi will help searchers complete transactions while incorporating search ads on the page.
Advertisers slow to return to Twitter despite Musk’s claims
“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
How to create service pages that rank and convert
A well-constructed service page is worth dividends. When building your service page, include these key elements for better results.
Google Marketing Live registration opens
Stay up to date on new products & technology, adapt to new strategies, and capitalize on emerging opportunities.
Google: Video must be main content to appear as thumbnail
When a video isn't the main content, Google won't show it as a thumbnail. Google's testing showed a "minimal impact" on publishers.
7 proven methods to explain the value of SEO
Reporting on these seven metrics and providing proper context can increase SEO's perceived value to your stakeholders.
Google releases April 2023 reviews update
Google is no longer just looking at product reviews. Google's review system is now evaluating reviews about services, media and other topics.
LinkedIn SEO guide: Optimizing your profile for more connections, better leads
Learn how to optimize your LinkedIn profile and content to build connections that grow business in this helpful and comprehensive guide.
5 Python scripts for automating SEO tasks
Looking to streamline your SEO workflows? These five scripts are great starting points for exploring the possibilities of Python in SEO.
Google Ads API is removing ad group and keyword forecasts
Though set to depreciate in June, Google recommends updating your applications as soon as possible.
Google Ads tests new verification badge
Google is continuing to test badges for advertisers that have been verified by Google Ads. Here's what the latest badge looks like.
Google webspam report: SpamBrain caught 5x more spam
Because Google said it can detect spam faster, the company claimed that 99% of visits in Google Search were "spam-free."
How to think about brand exclusions for Performance Max
Thinking of excluding branded queries from your Performance Max campaigns? Here's when brand exclusions make sense and when they don't.
A tale of two recoveries
A look at two very different paths taken to recover from a Google algorithm update.
Google Bard adds more search topics to “Google it” button
Google also now has a release notes document to track updates to Bard.
Meta will debut its generative AI this year
Meta announced in February that it would establish a new organization to develop generative AI, but this is the first time it has indicated a timeline for commercialization.
Google CEO: Search will evolve substantively in next 10 years
Sundar Pichai discusses the future of link-based search, Google Bard, and the commercial potential of large language models and LLM search.
How SEOs can embrace AI-powered search
Here's a look at Google's history with AI, how recent developments impact the industry and what SEOs can do to keep up with changing times.
How to create review content that’s helpful for users and Google
Nine best practices for creating high-quality product reviews that deliver the most value to shoppers and get visibility on search engines.
Google search quality raters shift focus to chatbot response rating
Some contractors were given as little as 60 seconds to review the quality of the answers Google's chatbot provided to prompts.
Microsoft’s vision for a prosperous content ecosystem in a generative AI world
Microsoft may share revenue and provide enhanced links to participants in its Start program.
Conversational AI ‘absolutely’ coming to Google Search, says CEO Sundar Pichai
Chatbots don't pose a threat to Google’s search business – they offer an even bigger 'opportunity space,' according to Pichai.
Google to sunset 4 attribution models in Ads and Analytics
First-click, linear, time decay, and position-based attribution models will all be deprecated later this year.
Entity SEO: The definitive guide
Here's everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content.
6 link building techniques for ecommerce
Combining content-led link building and creative outreach techniques can help you improve your ecommerce site's SEO performance.
Quality score in paid search: Vanity or valuable?
While quality score is not the be-all and end-all of PPC, search marketers can still use it for optimizing campaigns. Here's how.
Study: 31% of international websites contain hreflang errors
Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today.
What ChatGPT means for your search campaigns
Why next-generation AI is essential to a competitive search strategy.