How I built 5,660 backlinks in 30 days [New strategy]
How to use a new link building strategy called "Reverse Outreach".
Topic: Journalism
How to write a press release that gets results
In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists.
Link building in 2027: 13 ways to win or fail
Link volume tells only part of the story. See what separates earned authority from spam, recycled ideas, and pitches destined for the trash.
How to turn news articles into assets for AI search
Liquid content gives publishers more ways to package, distribute, personalize, and monetize journalism as audience habits shift.
Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
The digital PR duplication method: Rinse, reuse, repeat
Journalists are flooded with generic AI pitches. Here’s how to reuse winning structures to scale outreach that actually lands coverage.
How to get media coverage: A practical guide to pitching journalists
Great coverage starts with a real story. Discover what journalists want, why most pitches fail, and how to stand out in a crowded inbox.
This press release strategy actually earns media coverage
Want to maximize the impact of your next press release? Use this framework to turn announcements into phenomenal results for your clients.
PR for the algorithm age: 5 tips to pitch stories that rank and resonate
Bridge the gap between creative campaigns and journalistic needs with these proven PR outreach techniques.
DIY reactive digital PR: How to earn media coverage on a budget
Implement these DIY reactive PR strategies to share your expertise and build media relationships without breaking the bank.
5 underrated skills you need to be a good digital PR – and how to master them
Want to excel in digital PR? Learn the often-overlooked skills that separate exceptional digital PR practitioners from the rest.
Search Engine Land’s commitment to use generative AI responsibly
Here's our policy on the use of generative AI and what you should expect from Search Engine Land.
Washington Post shares SEO and web performance guidelines
The Washington Post has shared a document outlining 'proven strategies and guidelines' around SEO and optimal site practices.
News SEO and generative AI: Inside a ‘parasitical relationship’
A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the generative AI era.
The big concern for publishers is when AI becomes the journalist
Content creators may need to entertain and maybe Google should add a new E to E-E-A-T.
Working with Search Engine Land
Search Engine Land is the industry-leading source for information about paid and organic search marketing. Our brand is driven by an authoritative team of journalists and a roster of subject-matter experts who contribute as writers and advisers for Search Engine Land, and as speakers at our SMX – Search Marketing Expo conference. If you are […]
4 tips to get the most out of the Google Ads interface
Want to get only the most important insights from your Google Ads dashboards? Learn how to unlock hidden features in your account.
Google’s new highly cited label for top stories now live
Google announced this feature would be rolling out a few weeks ago, now it is live in the US English mobile search results.
Google launches new highly cited label in search and improved about results for rapidly evolving topics
This is to help searchers better understand if they should trust the search results displayed by Google.
Google gives more visibility to local news publishers
Google search may show local news stories more often in Top Stories. Google News Showcase also gets updates.
Google adds local news features to search, giving publishers more exposure
Local news organizations depend on organic search traffic as queries like “news near me” have tripled in the past five years, Google says.
Google tests article carousel for some author knowledge panels
A new beta feature that highlights articles from journalists.
Google might have to subsidize journalism, but not like this…; Wednesday’s daily brief
Plus, Microsoft is replacing CPC with eCPC by the end of April.
Google might remove search in Australia if forced to pay to link to sites
This comes after Google signs an agreement with French publishers to pay for some content.
Google agrees to start paying for news content
Germany, Australia and Brazil are the first three countries, with more coming.
Google surfacing more local COVID news content to satisfy massive search demand
Local news publishers have struggled to monetize spike in consumer interest.
Google now gives more preference to original reporting in search
Google has updated its algorithms to show more original reporting in search and Google News results.
Google launches News Initiative subscriptions lab for publishers
The company also announced new fact-checking tools and other efforts to stop the spread of 'misinformation.'
No surprise: Clicks plummet when images, article info stripped from news results in SERP
Google sought to show potential 'unintended consequences' of new copyright rules that require fees when content is shown in search results.
Do you speak SEO? Join Search Engine Land as Deputy Editor
Search Engine Land is synonymous with SEO and SEM, so we’re looking for someone with deep expertise.
Polished Microsoft News app joins rivals Google and Apple News
The new app and news experience is great for consumers, but is it equally beneficial for publishers?
Google News Initiative kicks off with Subscribe With Google, other efforts
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.
Google News gets a cleaner look, new features to make it ‘more accessible’
The new design is simpler to use, more visually appealing and offers more content and context.
Walter Cronkite Google doodle marks 100th birthday of America’s favorite journalist
Cronkite became known as 'the most trusted man in America' during his career, reporting on the events that shaped our world.
New EU copyright rules: basic fairness or punitive media subsidy?
Europe sees a fairer marketplace, Google sees a bonanza for lawyers.
Help Wanted: We’re Hiring A Social Media Reporter
Applications are now being accepted for a full-time position on our editorial team!
Third Door Media Expands Martech Coverage With Newest Editorial Hire
Third Door Media is expanding its coverage of the fast-growing marketing technology space — “martech,” as it’s commonly called — with the hiring of a new full-time writer. We’re excited to announce that Barry Levine formally joins us today as our Martech Reporter. He’s been writing for us on a freelance basis for the past […]
Google Tests New Red Live Label In Search Results To Label Real-Time Breaking Content
Google is at it again, testing a new red label in the search results to show off "live" coverage of news.
Google Logo Honors Journalist & Civil Rights Leader Ida B. Wells On Her 153rd Birthday
Wells' most famous work - "Southern Horrors and Other Writings" and "The Red Record" - helped push forward the anti-lynching crusade.