JavaScript SEO: How to make dynamic content crawlable
Struggling with indexing issues? Learn how search engines handle JavaScript, what to fix, and how to ensure your dynamic content gets discovered and ranked.
Topic: JSON-LD
44 Best ChatGPT Prompts for SEO
Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with ready-to-use prompts built for SEO pros in 2025.
ChatGPT for SEO: Boost rankings & automate workflows
Discover how to use ChatGPT for SEO—generate content, streamline audits, and improve rankings with AI-powered insights and automation tips.
Schema markup: What it is, how to use it, & real-life examples
Schema markup helps search engines understand your content. Learn how structured data improves SEO, enhances visibility, and powers rich results.
How to rank higher on Google (even if you’re just getting started)
Want to boost your Google rankings? Learn key SEO tactics to improve visibility, drive traffic, and climb search results with this step-by-step guide.
IndexNow helps with faster indexing of product updates and shopping ads
Plus, Amazon and Shopify both now support IndexNow.
10 ways to leverage generative AI for advanced SEO
Explore 10 advanced AI strategies for technical SEO, content, and UX – from LangChain agents to multimodal tactics.
Unlock the power of organization schema: A simple step-by-step guide
Learn everything about organization schema, how it improves SEO, boosts visibility in search results, and how to implement it correctly on your website.
The most important HTML tags to use for SEO success
Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.
When and how to use knowledge graphs and entities for SEO
Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.
DeepSeek & SEO: What you need to know
Curious about DeepSeek? This open-source LLM offers unique advantages for technical SEOs, from coding support to scalable automation.
Google adds member pricing beta type to Merchant listing pricing structured data
Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices.
Structured data and SEO: What you need to know in 2025
Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.
Structure, consume, learn and retire: Google’s pattern of learning
Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.
Google syntax graph merge for structured data
This allows you to use different syntaxes that can now connect together.
Increasing SERP visibility with structured data and schema testing
Learn how different types of structured data play an important role when improving SERP visibility and organic traffic.
How to use entities in schema to improve Google’s understanding of your content
A step-by-step entity SEO guide for identifying the most relevant entities for your article and adding them to your schema markup.
How to establish your brand entity for SEO: A 5-step guide
A well-known, top rated and trusted brand entity is the cornerstone of organic visibility. Here's how to build yours in five steps.
3 ways to use AI for sitewide entity optimization
Here are three specific examples of how AI can be used to dramatically reduce the time involved in optimizing for entities.
How to deploy advanced schema at scale
This three-stage schema deployment process breaks down the overwhelming task of implementing structured data on large websites.
This day in search marketing history: March 5
Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more.
This day in search marketing history: February 4
MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.
Rich results: 22 facts every SEO pro needs to know
Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article.
Google updates product structured data for car review snippets
Car schema is not supported automatically as a subtype of product schema.
Schema.org launches its schema markup validator tool
Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.
A framework for SEO success with structured data
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility.
Google’s solution to search results dominated by FAQ Schema
When FAQ Schema first launched, it was an exciting time for SEO. But the excitement soon turned to frustration (for some), with the guidelines for implementation being so broad they applied to just about any page on the web.
Yes, you can add JSON structured data to the body of your pages
Head or body, Mueller explains that Google can read both just fine.
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.
SEO Year In Review: 2018 saw Google updates and a focus on mobile
Here is our recap of what happened in SEO in 2018 - with links and summaries of some of the bigger changes throughout the year in search and SEO.
SearchCap: Google AMP stories, SEO complexities and algorithm updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google’s March, April and August updates might fit togetherSep 26, 2018 by Eric Enge In Google’s mind, does brand authority trump breadth and depth of content? Here’s a new perspective […]
Ask an SMXpert — Advanced Technical SEO for Bing
SMXpert and Microsoft Senior Program Manager Frederic Dubut answers questions on how Bing handles redirects, crawl budgets and more.
Ask an SMXpert – Google Tag Manager
SMXperts Stephanie Wallace and Tom Bennet answer questions on how Google Tag Manager works, its key benefits and why you should be using it.
Ask the SMXperts — Schema & Structured Data, JavaScript
Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured data, two topics at the forefront of website development and search engine ranking.
SearchCap: Google Search Console welcomes API, SMX Advanced recap & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google local pack business categories dynamically change based on queryJun 18, 2018 by Barry Schwartz Google now uses searchers’ keywords to customize the local pack business categories. How social networks usurp […]
SearchCap: LiveRamp targets Bing Ads, Amazon Marketing Services & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The basics of working with Amazon Marketing Services Jun 15, 2018 by Daniel Gilbert Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don’t) […]
SearchCap: Matt Cutts at SMX Advanced, Bing announces AMP viewer & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supercharging your SEO with AI: Insights, automation and personalization Jun 12, 2018 by Jim Yu The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their […]
Bing announces Bing AMP viewer & JSON-LD support in Bing Webmaster Tools
Bing announced two new features at SMX Advanced this morning.
Ask the SMXpert: SEO markup and structured data
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.
SearchCap: Bing JSON-LD, Google Search app & Gboard update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers Mar 6, 2018 by Greg Sterling It will now be able to manage customers’ physical and digital presence. Optimize your search, […]