Topic: Matt Cutts

PPC

Decoding GoogleSpeak

There's often a lot of confusion surrounding quotes made by Google representatives, but there doesn't have to be. Columnist Jenny Halasz discusses how to effectively analyze and interpret such statements.

SearchCap: Google News, Transparency Report & BrightLocal Survey

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Online Reviews, Reputation And How To Become Super Credible Looking to build your online reputation? Columnist Marcus Miller details the mindset local businesses need to build credibility beyond simple reviews. Survey: […]

SearchCap: Bing’s Awesome “Super Bowl” Search Results, Splunk For SEO & Google Analytics New Word Count Query

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search “Super Bowl” & See The Best Search Results Page Bing Has Ever Had Bing’s search results include original content and almost anything a fan would need to know before the […]

SearchCap: Cortana, SEO Speed & Matt Cutts Google Talk

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Video Of Matt Cutts Talking About The Early Days At Google Miss hearing from Google’s Matt Cutts? Here is a 34 minute video of him giving a talk at UNC Chapel […]

SearchCap: Yahoo Directory, Google Lyrics & Santa On Christmas

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yes, Steve Scalise, There Was A Google In 2002 US House of Representatives majority whip says Google not being “available” in 2002 prevented vetting his speaking to group of white supremacists. […]

SearchCap: SEO Mistakes That Could Penalize Your Site, Bing Ads Offers Close Variants On Phrase Match & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools Google says it will boost rankings for HTTPS sites, but, in an interview by contributor Clark Buckner, Henshaw recommends SEOs […]

SearchCap: Sweden Considers Imposing “Link Tax” On Google, Bing Predicts 95% Of Election Winners & Local SEO In 2015

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Puts Custom Ebola Info Box At Top Of Search Results & Offers To Match Donations To Help Fight Deadly Outbreak Google announced today it has launched a public fundraising campaign […]

SearchCap: Bing Talks Search Share, Matt Cutts On Future With Google & Major Drop In Traffic After Loss Of Snippets

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: It’s Unlikely That We’ll Take Search Share Away From Google Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market […]

SearchCap: Matt Cutts Extends Leave, Google Day Of Dead Doodle & Local Black Friday Tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion […]