Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How […]
What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre? Regardless, the simple fact remains that it is now 2018 — a new year, which means renewed opportunities to do better (even if you think 2017 was your best). Undoubtedly, however, you are […]
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.
A test includes a new callout and ad treatment for the shopping program in mobile search results.
The quick-payment mobile Shopping ads have previously been limited to Android.
No keywords, no bidding with new simplified search product.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor contentNov 9, 2017 by Greg Sterling The site had scrubbed first-person reviews and content about rape and sexual assault […]
When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google scoffed at the […]
New countries will be available in the platform starting October 17.
All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.
What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage is filled by ads from one company for a specified time frame. This will generally include all ad units on a page as well as a reskin and will be usually sold on a CPD basis. Homepage Takeover […]
Below is what happened in search today, as reported on and from other places across the web.
What is a 320×50? The 320×50 ad unit is an IAB Mobile standard ad unit with the dimensions of 320 pixels wide by 50 pixels tall. This ad size is known as a Mobile Leaderboard or Smartphone Leaderboard. It is the big brother of the 300×50, which is known as a Mobile Banner. A 320×50 ad unit is most commonly […]
What is a 300×50? The 300×50 ad unit is an IAB Mobile standard ad unit with the dimensions of 300 pixels wide by 50 pixels tall. This ad size is known as a Mobile Banner or Smartphone Banner. It is the little brother of the 320×50, which is known as a Mobile Leaderboard. A 300×50 ad unit is most commonly […]
Google says Universal App Campaigns are now delivering 50% of app downloads across its network.
New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions.
Stores are shown in cards instead of a list.
The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads.
Google, Bing Ads and Amazon are all seeing growth in shopping ads.
From new products to ads updates to targeting changes, here's a look at the paid search changes that mattered most.
The deep-linking provider is out with ads for AMP that can link directly to specific content in apps.
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope.
The update brings Bing Ads in line with Google AdWords device bidding.
Shows best prices for one-night stays by day when data is available.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why e-commerce SEO is NOT a one-shot wonderMay 4, 2017 by Trond Lyngbø Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time […]
Here's a look at what's happening with Shopping ads, expanded text ads, device bidding and more.
Spending declined on the desktop but grew by nearly $6 billion overall because of mobile.
Ads will begin serving in the UK, Australia and New Zealand on April 25.
Show prices for types of products and services in text ad extensions on desktop as well as mobile.
In a new experiment, swipeable cards feature sitelinks, callouts, ratings and more in a mobile text ad.
The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017.
Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google.
The test is another effort to monetize local queries on mobile.
Call extensions will automatically pull phone numbers featured on landing pages.
Mobile plays a significant role, accounting for nearly half of all Valentine's Day-related searches on Bing.
This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile's now-dominant contribution to search.
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP results now showing in Google Image SearchDec 15, 2016 by Barry Schwartz AMP is now showing up in the mobile Google Image search results. Retailers testing Google Maps mobile Promoted […]
The promoted pins in Google Maps are being tested on Android devices.
The ads, which are also being tested on desktop, feature service area maps.